chris garrett non profit presentation
DESCRIPTION
Presentation by Chris Garrett about the use of blogging by charities and how to get startedTRANSCRIPT
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
What Are Blogs Good For?Chris Garrett
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Why Blog?
• Attract• Inform/Insights (in both directions)• Interact• Retain• Energize• Recruit
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Attract, Retain, Recruit
BLOG
EmailRSSTwitterReferral
ForwardsRe-tweets
EmailRSSTwitter
SEOSocialLinks
PR
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Social Media Journey
• Take your audienceTake your audience on a journey on a journey
Visitor
Return Visitor
Subscriber
“Converted”
Advocate
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
What You Need to Blog?What You Need to Blog?
• A blog :)• Patience.• Practice.• Perseverance.• … and Other People.
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Audience & Community
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Your Uniqueness
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
BrandingBranding
Your Brand Here
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Content & Writing
What you know
What readers want
Blog This
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Traffic & SEOTraffic & SEO
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Networking
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Building a Blog & Tech Stuff
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
QuickTime™ and a decompressor
are needed to see this picture.
Productivity
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Decide:
1. Team - Who does what? When?
2. Schedule - Dedicate resources
3. Topics - Build your topic bank
4. Drafts - Create “panic posts”
5. Workflow - Tighten your routine
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Questions?