Digital Marketing - are we staring into the Abyss?

Most digital marketing does not work

“Some clients are looking at whether they have over-invested in some new media

alternatives.”Sir Martin Sorrell, CEO, WPP

Reported in Marketing Week

Solutions?

NativeContent marketing

TV becomes the format, not the deviceMobile first

Advanced TV

Marketing needs TV to be effectiveTV is becoming more difficultDigital is not filling the gapErgo, we are in the …..

Questions, comments, discussion