chris arroyo, kaitlyn dormer, brian hickey, & katie karlson 1 december 2, 2013
TRANSCRIPT
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Mission: to provide college students, young adults, families, and those young at heart with a place to eat, drink, and Play Hard.
Chris Arroyo, Kaitlyn Dormer,
Brian Hickey, & Katie KarlsonDecember 2, 2013
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About Play Hard
Simple food Option to BYOB Bowling for all ages Drinking games Happy Hours
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The Menu
Burgers & Wings Burger Bar – create your own
Drinks Bring your own alcohol
Gaming Bowling Drinking Games
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Target Markets
Taylor – The College Student Loves to find a good happy hour Goes to bars, but misses playing party games
Joshua – The Recent Grad Needs a place to watch the Eagles on the big
screen Wants the ability to choose what he drinks
The Pierce Family – The Family with Kids Seeking cost-effective places for family fun Kids are not great eaters
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Operations & Process Strategy
Service, Job, Assemble to Order
Process Structure
Specialized Resource Flexibility
Low AutomationCapital Intensity
High Customer Involvement, Hybrid
Office
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Quality Strategy & ControlStrategy Consistent Quality Clean RestaurantControl Manager Responsibilities Maintenance and Cleaning
Schedules Employee Training
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Supply Chain Management
Reliability & Location Equipment
Bowling lanes Televisions Cleaning Products Tables, chairs, etc.
Non-Perishables Frozen foods Condiments
Produce Toppings
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Weekly Demand
Beef Burger 32%
Bone-less
Wings 23%
Traditional Wings 22%
Turkey Burger 15%
Black Bean, 8%
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Pricing - Costs
Monthly Costs
Startup Costs (Amortized over 24 months)
$9,450
Fixed Monthly Cost $28,740
Variable Cost $7,753
Total Monthly Cost
$45,943
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Pricing – Prices Charged
Soda Burger Bar Wings Fries/ Onion Rings
Mozzarella Sticks
$3 $10 $0.50/wing $3 $3
Bowling Shoes BYOB
$4/game/player $2 rental $5 per group (up to 5 people)
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Pricing - Revenue
Revenue
BYO Avg. Spend (80% of groups) $150
Burgers (75%) $1,125
Other Food (20%) $90
Bowling Shoes(25%) $75
Bowling Game (avg. 2 per bowler)
$300
Total Nightly Revenue $1,740
Total Monthly Revenue (28 day month)
$48,720
Avg. Night Projections
Patrons 150
Bowlers 37.5
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PLAY HARD