chris adams

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Some key dates in DTT evolution 1 Year Event 1996 Broadcasting Act (Framework for DTT Mux allocation and licensing) 1998 DTT services launched 2002 ITV Digital collapses – Freeview launched 2003 Comms Act launched 2004 New Digital licences issued to commercial PSBs 2005 Switchover timetable announced Digital UK launched 2008 Switchover begins in earnest

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Page 1: Chris Adams

Some key dates in DTT evolution

1

Year Event

1996 Broadcasting Act (Framework for DTT Mux allocation and licensing)

1998 DTT services launched

2002 ITV Digital collapses – Freeview launched

2003 Comms Act launched

2004 New Digital licences issued to commercial PSBs

2005 Switchover timetable announced Digital UK launched

2008 Switchover begins in earnest

Page 2: Chris Adams

Progress to digital in the last 10 years

2

Source: GfK research from Q1 2007 onwards; previous quarters use platform operator data, research and Ofcom estimates. Note: TV over ADSL take-up is too low a percentage to appear on this chart . Taken from Ofcom Digital Progress report Q1 2009 published 29 June 2009.

Page 3: Chris Adams

3

Key switchover facts • 15 TV Regions

• 67 Transmitter Groups – each switching in two stages at different times 2008-2012

• Over 1,100 main transmitters and relays in UK network – all need upgrading for DTT

• DTT currently covers 73% of UK households

• Switchover will deliver universal coverage of 98.5% (equivalent to analogue today)

Regional switchover – completes end 2012

Source: Digital UK

Page 4: Chris Adams

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Division of responsibilities for switchover

•  Overall responsibility for switchover policy •  Assistance for vulnerable groups •  Public sector switchover implementation

•  Licensing and regulation of broadcasters •  Spectrum planning & international co-ordination •  Research and market information

•  Co-ordination and project management role •  Consumer information •  Rollout of DTT network nationwide

Government

Digital UK (broadcasters & industry)

Ofcom

DSHS (BBC, DUK, DCMS)

•  Delivering Help Scheme for eligible households •  Appointing provider for main scheme •  BBC managing contractor to deliver scheme

Page 5: Chris Adams

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Stakeholders involved in switchover

IMPLEMENTATION POLICY & REGULATION ADVISORY GROUPS

Department for Media, Culture and Sport

Department of Business Enterprise & Regulatory

Reform

The Consumer Expert Group

The Platform Advisory Group

Page 6: Chris Adams

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Information leaflet

Website Television

Retail

Press ads

 Simultaneous ads on all main channels  Press advertising – national and

regional  Radio – regional  Website with postcode checker  Call centre – 0845 6 50 50 50   Information leaflets to 3m homes  Retail information and promotion

Digital UK’s nationwide campaign

Page 7: Chris Adams

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Helping vulnerable consumers Government has allocated £600m of TV licence fee money to help older and vulnerable people with switchover.

Assist seven million eligible across UK

•  Are 75 or over, or

•  Receive(or could receive) disability living allowance, attendance or constant attendance allowance, mobility supplement, or

•  Have lived in a care home for six months or more, or

•  Are registered blind or partially sighted

What is provided

•  Practical help to convert one TV: digital box, installation (aerial/dish if needed), user support

How Much

•  Two-thirds pay £40

•  One-third receive for free (if on income support, income-based job seekers allowance or pension credit)

Page 8: Chris Adams

Regulatory framework for switchover

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Licensing ensures that switchover happens

•  In the UK Public Service Broadcasters (except BBC) have licences that include provisions for digital switchover.

•  These require the broadcasters to: •  Switch off analogue and replace with digital to a specific timetable. •  Mandate transmitters, frequencies and powers they must use so they

achieve coverage targets. •  Require communication with viewers and co-operation with other

stakeholders.

•  Multiplex operators also have licences with requirements that match the timetable and coverage targets the broadcasters have to achieve.

•  Commercial broadcasters just require a content licence called a DTPS to provide services (after they have negotiated carriage on a Multiplex)