chra nas social media revolution may 2010
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The Next Stepsin the
Social Media Revolution
Amanda ShewmakeVice President, NAS Recruitment Communications
Recruitment Consultant, Web 2.0 Media Strategist
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Lady Gaga…the new face of social media,she’s revolutionary…..she’s revolutionary…..
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Revolution:
“A drastic and far-reaching change in ways of thinking and behaving.”
-Websters
“A sudden, complete or marked change in something.”
-Dictionary.com
Are you ready?
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The Social Media Landscape
• In late 2009, social network usage exceeded Web-based e-mail usage
for the first time
• Today more than four out of five online Americans are active in either
creating, participating in or reading some form of social content at least
once a month
•Facebook: +350 million strong
•LinkedIn: + 67 million strong
•Twitter: +25 million strong
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Social Media Spending Increases
63% of "best-in-class“ 63% of "best-in-class“
companies have increased
their social media budgets
despite the recession.
- From The Aberdeen Group’s “The ROI on Social Media
Marketing: Why it Pays to Drive Word of Mouth”
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� Media Planning and Buying
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Is social media a fad? Is social media a fad?
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� Analyze & Understand
� Plan
The Next Steps…
� Engage
� Monitor and Update
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Analyze & Understand
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OBSTACLES
Time Requirements
• Very time-intensive
• Lack of internal resource time
Budget ConstraintsBudget Constraints
• Limited budgets
• “The Economy” = conservative spending
Unproven Tactics
• Requires expertise
• The necessary waste of experimentation
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BENEFITS
Source Passive Candidates
• Targeted Demographic
• Unique vehicles
Cultivate Candidate Relationships
• Build an engaged candidate pipeline
• Be a resource
Monitor and Build Your Brand
• Learn what’s being said about you
• “Guide” the conversation and create viral marketing
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Social Networking is the application of social media.
Social Media
Tools that enable a user to
Social Networking
Engaging and conversing social media. Tools that enable a user to
share content and create
conversation.
Engaging and conversing
with individuals by way of
social media.
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Plan
� Analyze & Understand
�Plan
� Engage
� Monitor and Update
Plan
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I. Set Goals
II. Solidify Your Personal Brand
III. Develop a Social Media Policy
PLANNING
IV. Think Mobile
V. Build Your Employment Brand
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� What will it do for me?
� What will I do for it?
Set Goals
Think About:Think About:
Who am I trying to target?
And why?
What are they doing there?
What do I need to tell them?
How often do I need to reach out?
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I. Set Goals
II. Solidify Your Personal Brand
III. Develop a Social Media Policy
PLANNING
IV. Think Mobile
V. Build Your Employment Brand
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www.socialmediagovernance.com
Social Media Policy
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Think Mobile
Over 200 Million Users Over 200 Million Users
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I. Set Goals
II. Solidify Your Personal Brand
III. Develop a Social Media Policy
PLANNING
IV. Think Mobile
V. Build Your Employment Brand
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Engage
� Analyze & Understand
�Plan
� Engage
� Monitor and Update
Engage
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228% 1382% 82%
Traffic Growth: 2008 through 2009
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Jobs Tabs
by
Location
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� Target by: Geographic location, position, company, demographic,
school, etc.
� Employment Branding
� Presence on FB without the time commitment of a Fan Page
� Metrics Reporting
� Any budget
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� Network Membership
& Reach
� Over 67 million professionals*
– ~3 million members join
per month
– Roughly 1 new sign-up
per second
Asia8%
Europe24%
Latin America4%
per second
� 200 countries
� English, Spanish, French
and German
� 150 industries
� Members from all five hundred
of the Fortune 500
Africa2%
North America59%
Other0%
Oceania2%
Middle East1%
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Top 10 Industries on LinkedIn (by % of members)
1. Information Technology & Services
2. Computer Software
3. Financial Services
4. Telecommunications
5. Marketing & Advertising
Banking 6. Banking
7. Accounting
8. Real Estate
9. Education Management
10. Hospital & Health Care
As of Oct, 2009
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Changing how people succeed in business
’Oracle’s CFO Lands Post
through LinkedIn Profile
“Oracle’s executive recruiter
initially found me on
LinkedIn. I was surprised
that something as simple as
a profile on Linkedin could
lead to such a great
opportunity.”
- Jeff Epstein, CFO, Oracle
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Monitor & Update
� Analyze & Understand
�Plan
� Engage
� Monitor and Update
Monitor & Update
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Normal 24-Month Social Marketing Timeline
Months 1-3: Brand Presence
• Create profiles
• Implement brand image
• Announce presence
Months 3-12: Brand/Job Seeker Engagement
• Increase follower base• Increase follower base
• Monitor brand, industry, niche
• Communicate with candidates
Months 6-24: ROI Focus
• Assess goals / achievements
• Address areas for improvement
• Identify additional metrics
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� Analyze & Understand
� Plan
The Social Revolution Next Steps…
� Engage
� Monitor and Update
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“It’s about:offering something of value,
creating movements that build over time,engaging with passionate fans
and and giving them the tools to influence others.
…and before you know it, you’re part of the Revolution”.
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Join The Revolution!
Email: [email protected]
Nasrecruitment.com/blog
Twitter.com/AmandaShewmakeTwitter.com/nasrecruitmentTwitter.com/nasrecruitment
Linkedin.com/in/amandashewmakeLinkedin.com (NAS Recruitment)
Facebook.com/nasrecruitment
Thank you!