Cases in Marketingwhats in for me??Faiza Nasir1Let us Explore!

Marketing ---- As in?Marketing is managing profitable customer relationshipsAttracting new customersRetaining and growing current customersMarketing is NOT synonymous with Sales or Advertising.Marketing is profitability through customer satisfaction

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.In Eyes of KotlerDo I know MY BASICS Concepts In MarketingNeeds, wants, and demandsDemand & Supply RuleMarketing offers: including products, services and experiencesFeature vs. BenefitsValue and satisfaction Exchange, transactions and relationshipsFactors and their Effects

Networking & StakeholdersCustomer (B2B, B2C, B2G)Market Segment, Target MarketPositioning4 Ps / 7 PsTransactional vs. Relational marketingSocietal MarketingIntegrated Marketing

So What Else Can Be Marketed???

Cases in Marketing An Introduction Coverage What you need to Bring?? What you will take along???

Introductory notes.9