Mobile CustomerEngagement Confidential and Proprietary

CONCEPT:To present special, targeted offers to site visitors, determined by their preferences.

TARGETING & DISPLAY RULES:1. Tagging: Display notification to users who have

indicated a preference for men’s Classic Racing watches. Offers to be targeted based on user-furnished and/or CRM-derived preferences.

2. Page Views: Display after user has arrived at the eBoutique page.

3. Frequency: The alert will only be displayed once every two weeks, or until opened.

IMPACT:Visuals will entice users to click on the offer, which will bring them straight to a “Refine by Detail” page. This allows the user to narrow down their search even further, only displaying watches within their personalized parameters.

CHOPARD MOBILE WEB CONCEPT #1: PREFERENCE TRIGGERED SPECIAL OFFERS

Mobile CustomerEngagement Confidential and Proprietary

CHOPARD NATIVE APP CONCEPT

#2:

NEW COLLECTION UPDATESCONCEPT:To alert customers of the arrival of new collections.

TARGETING & DISPLAY RULES:1. Time to Live: Alert will only

be sent once, but users will be able to redeem it later via their inbox.

IMPACT:Users are notified about a new

collection, and by allowing customers to set up a boutique appointment, Chopard continues to excel in providing a luxury brand experience for all its customers.

Our Valentine’s Day Collection is here! Book your boutique appointment today

C hopard