choosing our new university calendar
TRANSCRIPT
University Web Calendar
An Overview to GoWeb and Brand Council
Why We Need a New Calendar
The current web calendar is • over 5 years old• no longer supported by the authors• hard to maintain, much less add new
features• rather basic, not visually appealing• unable to import from other systems
October 2015 - Vendors!
Scott Prokop / Shutterstock.com
The Presentation#COR4: The Most Important Page of Your WebsitePresenter: Jason Pontius - White Whale
Nothing on your website is as important as your calendar. Calendars aren't just about when and where events are happening. They're the single best marketing and storytelling opportunity on your entire site. The best illustration of the personality of your school is what's happening on campus. If there are interesting and diverse events on the calendar, visitors will think of your school as an interesting and diverse place. And if not— if your calendar is a clunky, broken-looking page with only a handful of internal events in plain text— well, you can finish that sentence yourself.
The Summary
People don’t think of events as a “marketing” opportunity, but your calendar tells the story of your school better than almost anything else.
Jason Pontius
Events as MarketingThe Featured tab will be a subset of the Day tab, with events which we think speak to marketing the university.
Choosing a New System
Evaluation Team• Made up of over 25 volunteers from across the
university• Evaluated “the usual suspects” to get an idea
of each systems’ capabilities before engaging them
• Requested a written presentation from six vendors, and then narrowed down to three who were invited to do video presentations.
• LiveWhale was the unanimous selection
What Makes LiveWhale Great
What Makes LiveWhale GreatVisually appealing with heavy emphasis on images
What Makes LiveWhale Great
What Makes LiveWhale GreatLinked calendars allow you to import events from other calendars –complete with default image and directly to the university calendar
What Makes LiveWhale GreatAll university buildings are in the system and linked to a Google Map location.
Yes, that does mean that off-campus locations can be used too.
What Makes LiveWhale Great
Events can be displayed on your website through javascript widgets. Or, if you prefer, you can process RSS or iCAL feed outputs.
What Makes LiveWhale GreatEasy RSVP forms allow you to collect information on who will attend your event.
What Do We Need From You?
We need your events!• Log in now and start adding your events.
• If you have never used the calendar before, contact me about setting up an account.
• We have had world leaders and other prominent speakers visit campus on several occasions and those events were not added to the previous calendar. Our goal is to make sure that all events that are important to you and to the university get included in the future.
