CHOOSING EFFICACIOUS INGREDIENTS FOR ANTI-AGING CLAIMS AND MARKETING

COMPANY HISTORYFounded in 1923 by Dr. Elizabeth Blumenthal

Reliable & proven European formulasFirst to introduce Royal Jelly & Argireline to skincare in the US

Purchased by Linda R. Marshall in 1972

Started selling Elysee in 1958First woman to serve on the Board of Directors for CTFA, now known as PCPC

COMPANY HISTORY

Been in Marshall Family for three generations

Best Family Small Business Award, 2004

CHRONOLOGICAL VS. BIOLOGICAL

300 billion cells in our bodies that are renewing themselves everyday

Genetics are only responsible for 35% of the aging process

Advancements in the reasons we ageElysee’s Science of BeautyCombining different elements

KEY INGREDIENTS

Pycnogenol98% effective in reducing free radical damage20 times more powerful than Vitamin C50 times more powerful than Vitamin E

Beta Glucans (Nayad)Patented ingredient56% improvement in appearance of facial wrinkles74% improvement in elasticity & firmness

KEY INGREDIENTS

Royal JellyRich source of B VitaminsRich source of nucleic acids

Argireline (hexapeptide-8)Helps reduce appearance of expression linesOffers Botox-like benefits

CreatineAmino acid derivative naturally occurring in the bodyHelps revitalize skinStrengthens skin’s lipid barrier

KEY INGREDIENTSAcai

Packed with Vitamins B1, B2, B3 and Vitamin C & E‘Forbidden Amazon Berry’, considered the ‘lost fountain of youth’

Matrixyl (pentapeptide-3)Effective alternative e to Retinol for wrinkle reductionLow irritation potential68% reduction in appearance of deep wrinkles46% reduction in appearance of mean wrinkle density

ESCynthoFirmElysee proprietary blend that acts as MMP inhibitorHelps optimize collagen & elastinReduces degradation of the epidermis

KEY INGREDIENTS

RenovageHelps maintain telomere lengthOptimizes cell lifespan & cell functionImproves appearance of tissue quality

Structured Water ComplexHexagonal StructureMore rapid hydration of cellsAllows water to penetrate the cell wall easily

GOING GREEN: MYTHS VS. FACTS

Green/OrganicParaben FreeJunk Science

Laboratory DevelopedParabensSafety EffectivenessSolid Sciencewww.cosmeticsinfo.org

GOING GREEN: MYTHS VS. FACTS

PycnogenolComes from the Maritime PineMost effective anti-oxidantClinically proven to be 98% effective in fighting free radicals

ELYSEE RETAIL

The Home Shopping Network & The Shopping Channel, Canada

Celebrities & Make Up Artists

Thank you for your attention during this presentation.