choosing atrium lighting in the new graduate school of business knight management center group 10...
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Choosing Atrium Lighting In the new Graduate School of Business
Knight Management Center
Group 10Rachel MartinDavid Mount
Leah StrickmanEmma Wendt
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• Existing atrium decision process • Atrium lighting as project focus• Recommended decision process: MACDADI
o Organizationso Goalso Preferences o Optionso Analysiso Value o Innovations
Overview
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We speculate atrium selection is problematic
No Stakeholdergoals up front
Few options provided
Stakeholders engaged late; act as designers
Atrium Current State Narrative
Midterm: Pre-data
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Midterm: Post-data
Atrium appears in the architect’s plans
We changed our project to a more detailed decision
The Atrium Lighting Decision
We focus our project on lightingActual atrium selection is even more problematic than we suspected
Atrium Current State Narrative
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Narrator model from architectThorough atrium lighting design process,
but stakeholders not included
Architect’s Atrium Lighting Decision
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Our Future State NarrativeStakeholders matter
Atrium Lighting Decision Future State Narrative
Narrator link
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Designers:ArchitectEngineers
StructuralMechanicalDetailerEngineer
FabricatorFire protectionConstruction manager/crewLEED consultantAcoustic consultantShop guyStanford representatives
Decision Makers:Board of Trustees
StanfordGSB
Phil KnightOther large donorsKathleen Cavanaugh (decision filter)
Stakeholders:StudentsFaculty AlumniAdministration
DeansSenateAcademic Operations
Admissions OfficeStaffLibrarianProject ManagerOutside contractors Corporate sponsorsRecruitersStanford Community (non-GSB)Santa Clara County communityMedia/financial press Peer institutionsDesignersArchitectsInfrastructure/facilitiesPhil KnightOther DonorsBoard of Trustees
Stanford GSB
MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
MACDADI ModelBrainstorming Organizations
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Students
Faculty
Staff
Designers
Donors
Owners
Community
Stakeholders
MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
MACDADI ModelOrganizations
Combine and condense key stakeholders
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MACDADI ModelBrainstorming Goals
Goals for Atrium:
Wow factorFire safetyReasonable budgetSustainabilityEasy to constructTime to designTime to buildAppropriate noise level
Quiet Group chatting
Added valueFunctionality
Library Study space
MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
PhotogenicAesthetic
Sense of library feel Sense of Stanford feel
UniquenessInnovativeProven designCode compliantAccessible (to community)Comfortable
TemperatureEfficient use of space
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MACDADI ModelClarify goals to clarify design decision
MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
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MACDADI ModelPreferences
Goals Students Faculty Staff Designers Community Donors Owners AveragePromotion of Academic Excellence 50 55 50 25 30 20 20 35.7Inspire 15 20 20 18 10 15 12 15.7Visual Wow Factor 5 7 3 10 5 10 9 7.0Aesthetic 10 13 17 8 5 5 3 8.7
Functionality 35 35 30 7 20 5 8 20.0Lighting 10 19 20 2 1 0 2 7.7Library Functionality 10 16 5 3 2 4 4 6.3Accessibility 5 0 5 1 10 1 2 3.4Study Space 10 0 0 1 7 0 0 2.6
Economic Responsibility 20 15 10 35 0 50 60 27.1Proven Design 3 0 3 3 0 20 5 4.9Time To Build 7 15 3 4 0 13 40 11.7Ease to Construct 3 0 2 3 0 5 0 1.9Time to Design 7 0 2 25 0 12 15 8.7Materials Needed 7 0 2 25 0 10 5 7.0
Environmental Sustainability 30 30 40 40 70 30 20 37.1LEED Platinum 6 5 10 28 40 20 10 17.0Comfort 18 15 25 4 20 5 5 13.1Innovative 6 10 5 8 10 5 5 7.0TOTAL 100 100 100 100 100 100 100 242.71
MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
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MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
MACDADI ModelWeighting preferences shows
economics and owners matter most
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MACDADI ModelDesigners generate 3 options
MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
6 Sawtoothes0 Sawtoothes 3 Sawtoothes
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MACDADI ModelAnalysis - Outlined ratings for 3 goals
MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
Goal 1:
Promotion of Academic Excellence
RatingExample:
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MACDADI ModelAnalysis
MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
Goal 2:
Economic Responsibility
Rating
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MACDADI ModelAnalysis
Goal 3:
Environmental Sustainability
Rating
MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
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MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
MACDADI ModelAnalysis – 6 and 3 panels similar and better
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MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
MACDADI ModelAnalysis
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MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Weights * Value
MACDADI ModelValue
Students
-100
0
100
200
300
400
S tu d e n ts
Faculty
-100
0
100
200
300
400
F a c u lty
Staff
-200
-100
0
100
200
300
400
S ta ff
Designers
-50
0
50
100
150
200
1
Community
-200
-100
0
100
200
300
1
Donors
0
50
100
150
200
1
Owners
0
50
100
150
200
1
Value of Design Options for Stakeholder Average
-100
-50
0
50
100
150
200
250
300
1
Design Options
Rel
ativ
e V
alu
eDesign #1 - 6 panels
Design #2 - 3 panels
Design #3 - no panels
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MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
MACDADI ModelValue
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• Weighting• Automation
– Greater ability to add, delete and organize goals, options and preferences
• ‘Tiers’ of Goals– Increased ability to roll-up sub-goals into high-level
goals
• Simplify
Innovation
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Innovation Weighted the opinions of different stakeholders
to acknowledge the relative importance of each
MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
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Innovation Weight stakeholders – owners and economics
become more important
MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
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Innovation
MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value
Impact of Weighting on Final Value
-100-50
050
100150200250300
Design 1 Design 2 Design 3
Average Unweighted Average Weighted
Weight stakeholders – final design doesn’t change
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• Consider stakeholderso Weight stakeholder preferenceso Recognize economics can still be most important goal
• Choose 6-sawtooth option
Summary