choose a good username. 14 · 2012. 11. 8. · now that you know the basics, let’s look at some...
TRANSCRIPT
1
Cash in With Instagram ............................................................................................... 3
Section 1 – Instagram Basics ...................................................................................... 4
Instagram Tips ............................................................................................................. 4
Tip 1: .......................................................................................................................... 4
Tip 2: .......................................................................................................................... 4
Tip 3: .......................................................................................................................... 4
Tip 4: .......................................................................................................................... 4
Tip 5: .......................................................................................................................... 5
Tip 6: .......................................................................................................................... 5
Get Followers ............................................................................................................... 5
Keyword Research ...................................................................................................... 7
Follow Power Users ..................................................................................................... 8
Section 2 – Monetize Instagram ................................................................................. 9
Instagram Services ...................................................................................................... 9
Search Instagram ........................................................................................................ 9
Manage Your Account ............................................................................................... 10
Turn Your Photos into PDFs ..................................................................................... 10
Create Backups ......................................................................................................... 11
Create Collages ......................................................................................................... 12
Add Text to Your Images ........................................................................................... 12
Ninja Follower Method .............................................................................................. 13
Get Your Pictures Noticed ........................................................................................ 14
First, turn your images into art. ............................................................................. 14
Next, enter a contest. ............................................................................................. 14
Use a better camera. .............................................................................................. 14
Edit your photos. .................................................................................................... 14
2
Choose a good username. ..................................................................................... 14
Use captions and tags............................................................................................ 14
Promote Digital Products .......................................................................................... 15
Signing Up for ClickBank .......................................................................................... 15
Promote Physical Products....................................................................................... 16
Rating ......................................................................................................................... 17
Reviews ...................................................................................................................... 17
Price ............................................................................................................................ 17
How to Find Products ................................................................................................ 17
Section 3 – Taking Profitable Pictures ..................................................................... 18
Depth and Lighting .................................................................................................... 18
Angles and Squares ................................................................................................... 18
Borders ....................................................................................................................... 19
You’re Ready to Make Money with Instagram! ........................................................ 19
3
Cash in With Instagram
Pictures play an important role in marketing. From pictures of products to photos of
customers, pictures can incite emotion and get people excited about a product or
service. Of course, having a picture isn’t enough. You also need people to see your
pictures. That’s where Instagram can help. This training will show you how to get
lots of exposure on Instagram.
First, though, you need to learn the Instagram basics.
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Section 1 – Instagram Basics
Instagram is a photo sharing app that has over 50 million users. Instagram grew
from 100,000 users to 50 million users in just two years. Due to this mobile growth,
Facebook jumped in and purchased the company for one billion dollars.
You can use Instagram to take photos, apply digital filters and share with other
users. Because there are so many people on Instagram, you can share your photos
with a large audience.
Now that you know the basics, let’s look at some tips.
Instagram Tips
Tip 1:
You can make photos look really cool by using filters. Double and triple the filters to
get the best effects.
Tip 2:
Double tap a photo if you want to like it.
Tip 3:
If you want to mention someone in a photo caption, type the “@” symbol followed by
the person’s username.
Tip 4:
Once a caption is published, it cannot be modified. However, you can delete it. Just
go to the photo, tap “Comments” at the bottom and swipe your finger right to left
across the caption. Then, a “Delete” button will appear.
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Tip 5:
If you follow someone on Instagram, you’ll see all of the person’s photos when he
posts them. The same is true for your photos. If someone follows you, he will see all
of your photos.
Tip 6:
Stop by Instagram’s help section to get some additional tips and tricks.
Keep these tips in mind as you move forward with this training. Now, let’s look at
how you can get followers.
Get Followers
First you always need to use hashtags and keywords when labeling photos. The
keyword should be related to your niche. You can use the AdWords keyword tool to
find the best keywords. Then, people will be able to find your photos by searching
for popular keywords.
Use the most popular hashtags so you’ll get more visibility. The most popular are:
Also, follow people, since a large percentage of people will follow you back if you
follow them. It’s important to note, though, that you can only follow 7,500 people.
Once you hit your limit, you can unfollow those people and follow new people.
#photooftheday #instagood #instamood #like4like
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Next, find the “Popular Picture” section of Instagram and look through the most
popular photos. Pick out ten or so pictures and go to the comment sections. Follow
the people who liked or commented on the picture. Then, examine each user’s
activity so you can understand what he or she likes.
Additionally, you’ll need to upload great photos that will naturally spread virally
and attract followers. I’ll give you some tips for doing this later in the training.
Finally, integrate Instagram with your other social media accounts so you can get
more likes, comments and followers. Use HootSuite to accomplish this easily.
Now let’s look at using the AdWords keyword tool to find great keywords for your
photos.
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Keyword Research
Go to Google and search for the AdWords Keyword tool. Click on the corresponding
link. Once there, you can search for keywords that are competitive in AdWords. For
example, you could type “lose fat fast.” Then, results will come up. First, you’ll see
the exact key phrase, and then, you’ll see related search terms. You want to find
keywords that have at least 3,000 global monthly searches. These are popular
keywords. While it only shows keywords that are popular on Google, it can still help
you with Instagram, since keywords that are popular on Google are likely popular
on Instagram as well.
Once you find some good keywords, put them in a spreadsheet. Then, use them
when you tag your photos.
Now, let’s take a look at following power users. This can help you out a lot on
Instagram.
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Follow Power Users
You can find some power Instagram users at the following links:
Once you follow these users, you can examine their accounts to see how they became
power users. Then you can duplicate their strategies.
Now that you know the basics, it’s time to move on to Section 2.
http://www.refinery29.com/best-instagrams http://mashable.com/2012/04/-29/instagram-most-followers http://mashable.com/2012/05/29/girly-instagram-accounts
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Section 2 – Monetize Instagram
In this section, I’m going to cover:
Pay special attention to this section so you’ll be ready to make money on Instagram.
Instagram Services
Instagram services can make it easier to manage your account. Use these services
so you can save time and have more success with Instagram.
Search Instagram
You can easily search for photos at http://web.stagram.com/search. Use this service
to find photos in your niche. Then you can see what types of photos are popular.
Instagram services The ninja follower method Tips for getting your pictures noticed Tips for finding products to promote
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Manage Your Account
Statigram (http://statigr.am) is a dashboard for managing your Instagram account.
Use this service so you can save some time.
Turn Your Photos into PDFs
You can use http://instagram2pdf.onlinesocialprint.com to transform your
Instagram photos into PDFs.
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Create Backups
You can create backups for all of your photos on the cloud at
http://straup.github.com/parallel-ogram.
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Create Collages
Use www.dipticapp.com to create a collage. This service offers 52 different layouts
that highlight one to five images in a photo collage format.
Add Text to Your Images
If you have an iPhone, you can use the Phonto app. It will let you add text to your
images as if you were a real graphic designer.
Now let’s look at the ninja follower method. This method will make it easier (and
faster) to follow people.
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Ninja Follower Method
You can use your PC to follow people. Just go to http://ink361.com. Then, you can
follow people and manage your account from your computer.
You can also use a robot to follow people. Go to www.instagrambot.net. This will
allow you to automate the following process.
Use this technique to follow lots of people. Then, some of those people will follow
you back, especially if you have great pictures. Thus, you really need to get your
pictures noticed. With that in mind, be sure to follow the next set of tips.
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Get Your Pictures Noticed
First, turn your images into art.
Sites like CanvasPop and Bumblejax will blow your pictures up into gallery style
canvasses that look like high quality art. If you’d rather not display phone pictures
on the wall, try turning them into an album. Keepsy transforms your Instagram
images into a hardback book worthy of any coffee table.
Next, enter a contest.
Follow @instagram on Twitter so you can find out about weekend hashtag projects.
Basically, you’ll upload a picture to Instagram that fits the theme and includes the
hashtag. Winners are featured on Instagram’s blog.
Use a better camera.
Pick up a panoramic or telephoto lens attachment for your iPhone at Photojojo. You
can also get fisheye, macro, and wide angle lens attachments.
Additionally, you can pick up a tripod that’s specifically designed for a mobile
phone. You can also get the Glif so you can attach your phone to any tripod mount.
Edit your photos.
While Instagram offers a few in app options for editing, you can get a lot more out of
the editing process if you edit before you upload to Instagram. Use apps like
TiltShift, Color Splash, Snapseed, Camera+ and Photoforge.
Choose a good username.
Also, use the same username you use for Twitter. That way, people will be able to
find you on both platforms.
Use captions and tags.
Always include a caption with your photo and select a location. Also, tag users by
using the @ symbol along with the person’s username.
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Now, it’s time to look at finding products to promote on Instagram. Remember,
you’ll take photos of the products, or of people using the products, and post them on
Instagram.
First, though, you have to find products to promote. I’m going to show you how to
find both digital and physical products to promote on Instagram. Let’s start with
digital products.
Promote Digital Products
If you want to promote digital products, I recommend using ClickBank. ClickBank
is an affiliate network, and it has a lot of products available to market. Every time
you make a sale on ClickBank, you’ll get a percentage of the profits.
Signing Up for ClickBank
Go to ClickBank.com and click “Sign Up.” Fill out the form and then check your
email. ClickBank will send your login information to you. Once you get your
information, go back to ClickBank, log in and head over to the marketplace.
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The marketplace lists all of the products that ClickBank has available for
marketing. You’ll see a list of categories on the left hand side of the page and a
search bar near the top of the page.
Go to the search bar and click the search button. Then, a list of the most popular
products on ClickBank will come up. Click “Promote” next to a product you’re
interested in marketing. Then, a box will pop up. You’ll need to enter your account
nickname into the box. You can also enter a tracking ID if you want, but that’s
optional.
Then, click “Create.” ClickBank will provide you with an affiliate link. You’ll use
that link in your marketing materials.
Promote Physical Products
If you want to promote physical products, you can use Amazon. You can sign up for
Amazon’s affiliate program at https://affiliate-program.amazon.com.
Once you sign up, you’ll be ready to pick out some products. There are a few things
you need to keep in mind when selecting products from Amazon.
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Rating
First, only select products that have at least a 3 ½ star rating.
Reviews
Only choose products that have at least ten reviews. Also, those reviews need to be
positive.
Price
When you first sign up with Amazon, you’ll make a 4% commission on sales. That
amount will go up as you make some sales. In the meantime, though, only market
products that sell for at least $250.
How to Find Products
Go to Amazon.com and click “Full Store Directory.” That’s located on the left hand
side of the home page.
Click on a category that you’re interested in, and then set some filters. Filters are
on the left hand side of the page. First, set the minimum price to $250 and click
“Go.” Then, go over to “Avg. Customer Review” and select three stars. Then, you can
look through the products and select the ones you want to market.
Now, let’s move on to Section 3.
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Section 3 – Taking Profitable Pictures
Now, I want to teach you how to take profitable pictures. Be sure to follow all these
tips and techniques so you can take the best pictures possible.
Depth and Lighting
You want to take high quality pictures. With that in mind, you need to use your
phone’s camera instead of the Instagram application to take pictures.
That being said, camera phones don’t have the same depth of field as traditional
cameras do, so you actually have to create the shot yourself. You’ll need to use lines,
repetition and space with foregrounds and backgrounds. Then, you can top it off by
using the Instagram “TiltShift” effect to make the depth really stand out.
Lighting is also incredibly important. First, avoid using the flash. Then, choose soft
lighting so you can see the details in the highlights and the shadows. Then, you can
edit it when you upload it to Instagram.
Angles and Squares
You also want to shoot from unusual angles. For instance, shoot down, or shoot up
from below. You can also put objects in the foreground and have them blur out.
Creative angles will help your pictures stand out.
Keep in mind that Instagram photos are displayed with a 1x1 crop. Because of that,
you need to think of your pictures as perfect squares. Thus, when framing a shot,
look at it as a square. Anything outside of that square won’t be able to be displayed.
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Borders
Instagram has a lot of cool borders you can use. Borders include:
Borders can make a picture look artistic. Thus, use borders to make your pictures
stand out.
You’re Ready to Make Money with Instagram!
Now you’re ready to use the information provided in this manual to make money
with Instagram. Start taking and uploading pictures today!
Paint brushed Vintage
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