chocolate tasting session #tree2tummy at loncon3

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#Tree2Tum my @MostlyAboutChoc From Tree to Tummy – Chocolate Tasting Workshop

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Understanding your chocolate from tree to tummy is one of the most important things you can do to make healthier, more ethical chocolate choices. During this session at Loncon 3 the World Science Fiction Fantasy Convention's return to London after more than 50 years, I explained how cocoa grows, where it grows, the different types of cocoa, how it is harvested, fermented and dried then about the roasting, winnowing, refining and conching that is all required to make awesome chocolate. Once we learned about it, we got to try SEVEN awesome chocolates from FIVE amazing suppliers!

TRANSCRIPT

Page 1: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

From Tree to Tummy – Chocolate

Tasting Workshop

Page 2: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

PLEASE DO NOT EAT YOUR CHOCOLATE NOW AND DON’T

CONFUSE YOUR POTS!You’ll regret it later when

we’re tasting together if you do

You are about to get some flyers, a map and a badge ribbon in one pack plus a stack of pots with chocolate

Page 3: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Who Am I Obligatory Slide

• Expert search marketer with 18 years experience, talk at conferences around the world and teach others to do what I do – SEO-Chicks.com

• Volunteer with London Girl Geek Dinners to promote women in tech and help them network – london.girlgeekdinners.com

• Blog about and Judge chocolate from around the world – MostlyAboutChocolate.com

• Volunteer on committee of Eastercon 2015 – Dysprosium.org.uk

Page 4: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

What This Session Will Cover

• Where chocolate can grow & types of cocoa tree• How chocolate is made from beans• Tasting a real cocoa bean• Original Beans Beni Wild Harvest• Original Beans Piura Porcelana• Willie’s Rio Caribe• Willie’s Peruvian• Duffy – Panama Tierra Oscura• Askinosie Mababu• Pump Street Bakery - Madagascar

Page 5: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Please Show Them The LovePlease tweet & choose their chocolate bars next time you shop:• Askinosie - @Askinosie donated 4 bars!• Pump Street Bakery - @PumpStBakery donated 6

bars!• Willie’s Cacao - @Williescacao donated 2 kilos!• Original Beans - @Original_Beans donated 2 kilos!• Paul A Young - @Paul_A_Young donated the cocoa

beans!• Duffy - @DuffyRedStar Sold me the bars wholesale

Page 6: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Small Bean to Bar Makers

• NOT FAIRTRADE – this system is *NOT* favourable to farmers AT ALL

• Most trade DIRECTLY with farmers – by cutting out brokers the farmers get all the money

• Many help encourage better farming and fermenting processes

• Choose these suppliers not because they donated but because they are ETHICAL & FLAVOURFUL and change the world

Page 7: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Cocoa Growing Region

Image by @cocoaRunners who sell many bean to bar chocolate bars – www.cocoarunners.com

Page 8: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Three Main Types of Cocoa

Forastero• Primarily cultivated in W Africa – Ivory Coast, Ghana et al• Fast growing tree with a high yield• Very resistant to diseaseTrinitario• Indonesia, Venezuela, Papua New Guinea, Jamaica, Trinidad and Tobago and

some Caribbean and Latin American countries• Result of accidental cross-fertilization of criollo and forastero cacao trees in

Trinidad around 1730• Combines taste of criollo bean with resilience of forasteroCriollo• Primarily cultivated in Central America and some parts of the Caribbean• Around 5 - 7% of the world's production is criollo.• Fragile tree with low yields• The most rare and sought as it produces high grade cocoa with premium flavour

Page 9: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

How Chocolate is Made

• Trees take up to 5 years to produce commercial levels of fruit

• Pods are picked by hand and cut open• Beans are fermented in their own mucilage for up

to a week, then dried and bagged for shipment• Beans are the roasted, cracked and winnowed• Beans are then ground into a paste, sugar & cocoa

butter and milk powder are added• Further conching for flavour and mouth-feel• Tempering and making it into a bar comes last

Page 10: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Cocoa Pod with Cacao

Beans

Page 11: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Fermenting Cocoa Beans

Page 12: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Tasting Your Roasted Bean

• Place it in your hand and crush it• Cupping your hands smell the scent of

the beans• Deep chocolate• Red fruits• Acidity• Anything else?

@Paul_A_Young

Page 13: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Refining to Cocoa Liquor

sibusura.com

Page 14: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Tempering Chocolate

kauaibotanicalgardens.com

Page 15: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

How To Taste Chocolate Like A Pro

• Look at the piece of chocolate - check for shine• If possible, break the piece of chocolate - listen for a snap• Smell the piece of chocolate repeatedly – see of you can

pick out distinctive flavour notes before you taste them• Place the piece in your mouth and DO NOT CHEW IT –

allow the chocolate to melt slowly• As the chocolate melts, exhale through your nose and see

how many different flavours you can detect• Finally once the chocolate is gone from your mouth, how

long does it linger?

Page 16: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Original Beans Beni Wild Harvest

Page 17: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Original Beans Beni Wild Harvest

Page 18: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Original Beans Beni Wild Harvest

Tasting Notes:CoffeeHoneyHoneydewJasmine tea (fleetingly)

@Original_Beans

Page 19: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Original Beans Beni Wild Harvest

Delicate yet distinct, with floral honey, Sun-dried cranberries, melon and jasmine tea. Original Beans has been actively involved in the conservation of this rare source of 100% wild cacao for several years. the cacao grows on “chocolatales” or “cocoa islands” dating back to a pre-Columbian civilization. During the wet season, the expert collectors from several indigenous tribes go out, for weeks at a time, in canoes to collect the wild beans in spots only they know about.

@Original_Beans

Page 20: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Original Beans Piura Porcelana

Tasting Notes:RaspberryLimeKumquatLight fruitIntense flavour

@Original_Beans

Page 21: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Original Beans Piura Porcelana

Vibrant, luscious with kumquat, lime, apricot, raspberry flavours and notes of toasted pecan. Discovered by Original Beans in 2007 in the foothills of the Andes, this “forgotten” white cacao, or “Porcelana”, in its original state is ultra-rare and appreciated for its exceptionally vibrant, fruity flavours. Nearly extinct, Original Beans’ collaboration with the regional farmer cooperative has brought this variety back into production. The replanting programme allows local farmers to make the transition from rice to cacao, which is much better for their income and for nature.

@Original_Beans

Page 22: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Duffy’s Panama Tierra Oscura

Tasting Notes:

Light red fruitsGentle flavoursBit of leather

@DuffyRedStar

Page 23: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Duffy’s Panama Tierra Oscura

I buy all the beans from a little island off Panama, buy them direct from Dorothy, the farmer, pay a good price for the beans and donate to an educational project there too. And I love the taste! Light cherries & liquorice with leather & raisins in the aftertaste.

@DuffyRedStar

Page 24: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Pump Street Bakery Madagascar

Tasting Notes:CitrusAcidityHeavy yellow fruits

@PumpStBakery

Page 25: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Pump Street Bakery Madagascar

We are lucky to have been able to source organic cocoa beans from Bertil Akesson’s 2300 hectare family estate close to Ambanja in the Sambirano Valley. Our bar has a medium roast with a long conch and yields a chocolate with subtle fruity-sweet tartness and high notes of citrus and yellow fruits.

@PumpStBakery

Page 26: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Willie’s Cacao Peruvian

Tasting Notes:Dried red fruitsAcidityRaisinsPlumsDried purple fruits

@williescacao

Page 27: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Willie’s Cacao Peruvian

Delectable single estate cacao, with notes of raisins and plums. Chulucanas 70 is instant gratification. An adventure in taste, it melts taking you to the mountains of the Morropon province of Peru, with their native Criollo beans and their distinctive notes of the raisins and plums(check your map!)

@williescacao

Page 28: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Askinosie Tanzania

Tasting Notes:

Nutty on the noseSlight acidity (tingle in cheeks)EarthinessRoasted notesSome fruits – yellowTannins

@Askinosie

Page 29: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Askinosie Tanzania

We handcraft this single origin 72% dark chocolate (69% cocoa liquor and 3% cocoa butter, pressed in our factory) with cocoa beans we source directly from farmers in Tanzania plus 28% organic cane sugar—that’s it. Notes of strawberry, blueberry, and graham met with a creamy, velvety smooth texture.

@Askinosie

Page 30: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Willie’s Cacao Rio Caribe

Tasting Notes:

Plastic-y NutsRoasted chocolatePowdery chocolate – the particle size I was talking about

@williescacao

Page 31: Chocolate Tasting Session #Tree2Tummy at Loncon3

#Tree2Tummy @MostlyAboutChoc

Willie’s Cacao Rio Caribe

My favourite road trip runs ten hours east of Caracas, along the magical Caribbean coat to the Paria Peninsula and the sleepy village of Rio Caribe. This delectable chocolate, made from the extraordinary beans grown there is an adventure in taste with its complex nut and coffee notes(check your map provided by Willie)

@williescacao

Page 32: Chocolate Tasting Session #Tree2Tummy at Loncon3

QUESTIONS?

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