chocol@ (fac tv contest)
TRANSCRIPT
Prsentation PowerPoint
Un matre-chocolatier donne du got vos motionsEen meester-chocolatier geeft uw emoties smaak
Our mottoChocol@ in 60 secondsSome letters but also figuresMarketing factsActions on the webThey talk about usCampaign and sales analysisThe buzz effectShare your emotionsContents
Our motto
Our mottoShoot for the moon. Even if you miss, you will land among the stars.Oscar Wilde
Chocol@ in 60 seconds
Chocol@ in 60 secondsMore than words
Some letters but also figures
Some letters but also figuresChocol@, this is
More than 5K sold boxes
15O K turnover during the first exercise
Visitors from more than 100 countries
Some letters but also figuresChocol@, this is
A website twice rewarded
Around 50 wedding proposals and also 1 divorce petition
Nearly 2.500 likers on Facebook
Some letters but also figuresChocol@, this is
Deliveries in all 27 EU countries
4 creative and complementary partners
Last but not least: More than 100 K visits since the launch
Marketing facts
Marketing factsChocol@ is available for all connected people (web users).
Website in 3 languages (NL, FR & UK)Partnership with bPost & DHL
Marketing factsOur target is:
25 > 50
Marketing factsPersonnalisation for more emotions.Compose your exclusive and unique chocolate messageChoose your options: Choose your sleeveAdd an e-mail and/or a picture for freeSign your gift or stay anonymousSend it when and where you want (in EU)
Marketing factsOur competitors are active companies in personnalised gifts and/or chocolate.
We did not find yet identical concept of chocol@.
Actions on the web
Actions on the web
>>>>>>>>>
On the webCreative campaigns on social medias
Steve Jobs deceaseAll Blacks world championsTintin at the movieTitanic 100th anniversaryNew belgian governmentHalloween
Actions on the webAccurate campaigns via Google Adwords
Actions on the webDirect campaigns via specific newsletters
They talk about us
They talk about usOn air
Others references: Sans Chichis et Cest du Belge (RTBF), Tlvesdre, Nostalgie, Bel RTL,
They talk about usIn the newspapers:- La Meuse- La Dernire Heure- La Libre Belgique- Trends Tendances- On the blogs:- Capitaine Commerce- Saint-Valentin.net- Ars Chocolatum- Chocolattitude- Rhoo- Geek & Food- Lovegusto-
Campaign and sales analysis
Campaign and sales analysis2 different kinds of tools: Google analytics
Own CMS (content management system)
The buzz effect
The buzz effectJean-Philippe Darcis will prepare your own box especially for you.
3, 2, 1, go!
Share your emotions
Donnez du got votre dlibrationGeef uw deliberatie smaak
The buzz effect