Venture

•1.1 Overview

•2.1 Offline Funding

•3.1 Crowdfunding

•4.1 Research

•5.1 Conclusion

Venturetable of contents

ChocAmo Cookie Cups is a specialty dessert company that has created the ultimate delectable experience: the cookie cup.

Though originally ChocAmo had a single cup made from sugar cookie, coated on the inside with a layer of dark chocolate, they now we have a wide selection of signature flavors that will redefine your love for cookies.

Ventureour client

• To identify possible sources of funding

• To research those sources and select most probable avenues of funding• Online: Determining the best crowd-funding site to use

• Offline: Discovering various grants, accelerators, and microloans that target startups in the food industry.

• To develop a guide on how to create a successful crowdfunding campaign

Venturestatement of work

Ventureaccelerators & co-working space

Venturegrants

Venturetop three sites

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Websites %Fee Goal Policy Popularity User Friendly

Kickstarter 5 Fixed Very High Very High

Indiegogo 4 Flexible/Fixed High High

RocketHub 4 Flexible Low Regular

Important things to consider:• Fee is charged on funds raised• Goal policy is either fixed or flexible• Popularity• User-friendliness

site breakdown

After dissecting the top three choices for online crowd-funding, we chose

Very high popularity

User-friendly

Prior successes for food centric startups

Venturedecision

Make use of the time, be concise, be diligent, and be

creative. This is how you assure attraction.

The video really needs to convey the brand and its

usability amongst consumers. Demonstration

is key.

Chance of success increases from 30% to 50%

by including a video

Venturestoryboarding

Venturestoryboarding

1. Toddler Tea Party (Milk)

2. Child’s Birthday Party (Ice Cream)

3. Mother’s Brunch (Wine)

4. Bartender’s Moment (Espresso)

5. CEO Takes Notice (Whiskey)

6. Office End of Year Celebration (Champagne)

Venturemockup

1. Photo/Video best representing the brand

2. An attainable funding goal

3. A story and mission for the brand

4. Discussing, in detail, how the funds will be used

Venturerequirements

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Success Rate

0% 1% - 49% 50% - 99% 100% -

Of the all startups that attempt to receive funding using Kickstarter, only 4% reach and/or surpass their goal.

This graph shows the breakdown of success on Kickstarter.

kickstarter

Ever since its inception, Kickstarter has paved the way for several thousand edible startups with a gross investment total of $25 Million. It remains to be the more successful platform for food startups to pursue their crowdfunding efforts

Venturekickstarter

Research Part 2

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Price Strategy & Target Market

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*All the following information is based on a nine question survey completed by fifty-eight respondents. *

467 4 0 1

21-30 years16-20 years 31-40 years 41-50 years 50+

Respondent Breakdown

survey results

Likelihood of Purchasing

Extremely Unlikely Somewhat Unlikely Neutral Somewhat Likely Extremely Likely

Venturesurvey results

Venturesurvey results

Venturesurvey results

Venturesurvey results

Venturesurvey results

Venturesurvey results

•Actual cost information

•Caterer vs. National Distributor

•Developing/Growing team

Venturecompetitive analysis

• Identifying and Prioritizing needs.

•Best ways to get funding (online and offline).

•Handle our client former dissonance with our suggestions and try and get our client to understand the approach objectively.

Venturetakeaways