Marketing to the modern food consumer:

Combining packaging, aroma, texture, taste & appealing visuals to create a true food and drinks experience

The Millennial Consumer 1. Active participants 2. Easily bored

Brands can no longer just sponsor the entertainment,

they must become the entertainment

Packaging FlavourAromaTextureVisuals

1. Aroma

2. Visuals

3. Texture

4. Taste

Conclusion