TO"1EALTH ThroughChiropractic

Presented with Our Compliments

HEALTH HOTLINE ...

YOU'RE BOT ALONE - According to an article in the .AP, the expense of back aches iB staggering. Consider that you may be just one of 75 million Americans who have back problems and that 2 million Americans cannot work bacause of it. Twenty percent of all work related injuries involve the back and back pain iB the most expensive ailment in the 30-60 year age group. If you are one of the many who are contributing to the annual tab of $14 billion for treat­ment of back pain and are seeing a chiropractor regularly, youre fortunate! Chiropractic is the way to see to it that your back problems are behind you once and for aJ.l Il'l THE SUW ... BOOT THE FRUIT - Did you know that eating citrus fruits in the sun iB like dipping your lips in acid. .. it can lead to badly sunburned lips. The oil of the peel of an orange, lemon or lime makes your lips more sensitive to the sun and can set you up for a burning sun reaction, says Dr. Albert Slepyan, professor emeritus at the University of Illinois. He suggests that you stick to juices when lounging in the sun. HICCUP CURE #? -Massaging the roof of the mouth near the throat with a cotton -tipped swab may be the simplest way to cure stubborn hiccups, says a report in the Journal of the American Medical Association. The new technique has been almost 100 percent successful in 12 patients, says Dr. Steven Gold­smith of the Baystate Medical Center .in Spr ingfield, Mass . It takes only a minute to massage the center of the soft palate just beyond the point where it joins with the hard palate.

VOLUME 2 - NUMBER 1

AWARENESS

FIGHTING HIGH BLOOD PRESSURE

It afflicts about 60 million of us. It is a major cause of stroke. Called hypertension by doctors and with the cause unknown , risk factors include family history, salt intake, obesity, smoking and stress. The good news is that in the past 10 years, the number of sufferers who have the disease under control has risen from 16 perent to 34 percent while deaths from strokes have dropped 43 percent. Because there are no symptoms , pressure should be checked regu larly . When taking your blood pressure , the doctor inflates a blood pressure cuff which squeezes a larg e artery in the arm and momentarily stops the flow. As air is released from the cuff and the blood begins to flow, he listens through a stethoscope to the blood pushing through the artery. Watching the gauge on the cuff, he records two factors , the pressure of blood flow when the heart beats (systolic

pressure) and the pressure of the flow between beats (diastolic pressure). The systolic pressure will be higher than the diastolic. A healthy range for systolic is 105 to 140 , for diastolic it is 70 to 90. Since high blood pressure adds to the work load of the heart and arteries and may contribute to heart failure and further constriction of the arteries, be sure to have your blood pressure checked regularly.

FOODS AND MOODS

THE HIDDEN INFLUENCE We have all heard the adage "we are what we eat." Now, researchers at M.I.T. have indicated that what we eat can change the chemica l balance of the brain, and thus our moods. Studies have shown that the process of chemical changes brought on by foods regulate a wide variety of brain activities affecting mood and performance and that by tailoring special diets , compensation can be made for deficiencies or abnor ­malities in the brain. For instance a diet that combines high-protein and low­carbohydrate foods will stimulate mental abilities , concentration and alertness . Carbohydrate foods, like sweets, rice and bread raise the brain's level o{ serotonin , a chemical that induces relaxation, sleepiness , calm and a reduced sensitivity to pain. Stay tuned for more news on the food and mood connection.

TO TOTAL HEALTH THROUGH CHIROPRACTIC

CHIROPRACTIC

ALWAYS ON THE JOB It your job involves a steady regimen of lifting, stooping , bending , sitting or standing, you can be a victim of a work related spinal injury. Early detection and chiropractic treatment can not only get you back on the job faster but can prevent complications and minimize suffering as well. In fact , most insurance plans will reimburse you for chiropractic care. Over 75 million of us will ha ve back related problems this year and the productive man-hours missed will a­mou nt to millions upon millions of dollars . Whether you spend your work-

ay s1 mg a a compu er tennma or . dealing with heavy machinery, whether --"-,___ 1/ - ~ you are a bui lder or a 'domestic engineer,' spinal strains and sprains are a common enemy. Remember , we are your 'spinal specialists.'

A POUND OF 'AUTO PREVENTION'

ON CHILD RESTRAINTS & WHIPLASH About 15 perc ent of serious traffic injuries to children under the age of fourteen occur without a crash. Often the child simply craw ls out the window of a mov ing car . In other cases, the car suddenly stopped, swerved , accelerated , or turned . Nearly half of non -crash

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injuries com e about as a resu lt of the child's being thrown out of the car. The rest result from a collision against something inside the car. Children need to be protected by a restraint system, especially in the age group under four. We adults need 'a uto­prevention' as well, and since sea tbe lts can't do the whole job , whiplash can result. During an accident, much of the body's motion occurs in the spine. Your neck vertabrae can eas ily fall out

of alignment from such a rapid force . This much force can propel the neck violently forward and then backward. Don't forget that the result of such a tremendous impact , if left untreated, can be more than just whiplash and lower back injuries. We in chiroprac tic hav e a long history of success in dealing with a whiplash injury and its long-t erm ramifications.

GET WET . .. YOU BET

FEELING IN THE SWIM The U.S. Water Polo Inc. reports a yearly membership increase of 10 percent. At least 20 major corporations pay whole or part membership to local YrvfCAs wnich -havetneir own pools. Aerobic exercise has been adapted for water. Synchronized swimming will be a competitive sport in the 1984 Olympics for the first time . Arthritics report near­miraculous recovery with the Y's "Ache Away" programs conducted in shallow but well-heated pools. At a recent swim meet sponsored by the 15 ,000-member U.S. Masters Swimming organizatio n, one-fourth of the contes tants were over the age of 60! What does this all mea n? Simply that th e drudgery of jogging as well as the popularity of health clubs and general fitness ce nters have made swimming the common­denominator sport in the U.S. If you hav e access to a coordinated swimming/ exercising program, you might find it a 'sw immingly good' addition to your fitness routine.

T-CELLS

FIGHTING INFECTIONS NATURALLY Exercising and taking vitamins C and E boost the body 's ability to fight infectio ns . Three researchers reported in the current Prevention magazine that people who exercise regularly or sedentary people who take vitamins daily have a higher number of T-cells (infection fighters) in their blood . In addition, the body's immune system improves significantly when exercise is combined with taking vitamins. In the stud , the healthiest group jogged_ o_r _ _ performed calisthenics for 1 ½ hours three times a week and took 400 milligrams of vitamin E and 500 milligrams of vitamin C daily for 60 days. We in chiropractic have been trained to treat our patients without the aid of medicines or other substances which can potentially damage our own ability to maintain he a lth naturally. The importance of exercise, food supplementation and vitamins is paramount in our method of caring for you and your family.

A LITTLE BIT OF INFORMATION

DID YOU KNOW? One cubic inch of bone can support loads of up to nine tons, the weight of about five standard pickup trucks. Con­crete is only one-quarter as strong.

While we are born with about 350 individual bones the adult skeleton has only about 206. The reason? Some hav~ fused together!

The nerves in our eyelids are so sensitive that a particle of grit touching a single lash causes the eye to slam shut.

A typical red blood cell only lives for 120 days and during an average lifetime, an individual cell will generate more that half a ton of red cells .

Th e brain watches our bodily oxygen levels so closely that it will order respiration rates to double if carbon dioxide concentrations in the blood rise by as little as three- tenths a\ one percent.

A giant leaf , 60 feet across , would have enough sunlight-capturing area to produce a sufficient amo unt of starch to feed you for a year . Now yo u know!

TO TOTAL HEALTH THROUGH CHIROPRACTIC FOR BETTER DAYS

A SENIOR CLASS IN CHIROPRACTIC

~ f-

~.Jc ..... ~;.,. .. ,-..-"'!@ to the spine, they respond very well to chiropractic spinal adjustments . Aging is a normal process. The older person is subjected to structural problems such as degenerative joint disease . Pain and stiffness are two of the most frequent complaints of the senior citizen . The elastic discs in the spine lose much of their ability to stretch and move. Muscle tone weakens and cannot maintain its normal spinal integrity. Chiropractic can do wonders for the elderly. Remem­ber, we can help chronic conditions such as arthritis, circulatory disorders, constipation and stiffness of various joints which are associated with the process of aging .

UNHEALTHY GUMS

A CALCIUM DEFICIENCY A Columbia University researcher believes the real cause of gum disease may not be plaque but calcium deficiency and excess phosphorus . Dr. David Ostreicher, a research orthodontist and nutritionist , analyzed eating habits among various populations and found a link between low calcium intake and periodontal disease . The typical American diet is low in calcium and high in phosphorus. To reduce the risk of gum disease, Ostreicher suggests drinking one quart of skim milk and eat ing on ly one red meat daily, limiting intake of colas , and eating dark-green, leafy vegetab les.

·The name 'Chiropractic' comes from the Greek and means "Done in Hand"

DON'T SUFFER

ABOUT CHRONIC HEADACHES An estimated 45 million to 55 million people in the United States suffer regular and relentless headaches that refuse to respond to aspirin and over­the-counter remedies. According to the New England Center for Headaches in

IRONING OUT IRON DEFICIENCY Processed foods spiked with EDTA, a food preservative, may reduce iron absorption. The phosphates used as food additives in soft drinks , ice cream , baked goods , and beer also reduce iron absorption as do eggs and cadmium and lead pollutents in the environment. Fatigue , weakness , headaches, heartburn, dizziness, loss of hair, irritability, itching and loss of appetite can result. Here's our iron pick-me-up dish which can supply you with a good dose of oxygen­power, and more!

LUCIOUS LENTILS 1 cup dried lentils 2½ cups water 1 medium onion 5 cloves garlic 1 tablespoon chi lli powder ½ teaspoon cumin powder ½ cup raisins 1 tablespoon blackstrap molasses 5 tablespoons tomato paste

Add the lentils to the onion and garl ic and bring to a boil. Simmer for 20 to 25 minutes then add the remaining ingredients and cook about 20 minutes longer , until the dish is tender but not mushy. The lentils are great on tacos , tortillas or served with corn bread.

Greenwich, Conn., "Today there are accurate diagnosis and good treatments to control chronic and severe head­aches." Although the cause of a head-

ache remains a mystery to medical scientists, the phenomenon is associated with the skin, muscles and blood vessels of the head. Migraines occur when the blood vessels that surround the skull dilate and flood the skin muscles and blood vessels of the head with excessive amounts of blood . Chiro­practic has been proven to have excellent results in helping many such cases.

LITTLE SMILES NEWLY-WED SAGA . .. He aimed to save his money, and she spoiled his aim.

Did you hear the one about the man who was sued by the government for operating a monopoly? He owned five ski lodges and a hospital

Forty yea.rs ago people thought television was impossible, Some still do!

Vacation time ... two weeks devoted to finding places you should stay away from next year .

One diet plan claims that it's the only one which works ... All the rest a.re wishful shrinking.

CHIROPRACTIC - NOTHING NEW ---. · Way back in 1895 , Dr. D. D. Palmer helped cure a man of deafness by adjusting a · bump on his spine back to its normal position . Since those days, chiropractic has

come a long , long way. Sophisticated equipment helps us make adjusting more comfortable. Medical research has shown chiropractic to be the safest of all the healing sciences. In today 's world, doctors of chiropractic must complete a very demanding four-year curriculum and by the time they graduate, their knowledge of bacteriology, toxico logy, pathology , anatomy, chemistry, physiology , diag nosis and x-ray involve as many hours of government-approved classes as any doctors

graduating from medical school. In addition, a doctor of chiropractic has also spent four full years study ing the spine , joint relationships and adjustive procedures . Among athletic teams, chiropractors are found to get players off the injured list quickly and keep them up to peak performance . In the workp lace , employ ers have found chiropractic capable of getting workers back to their jobs faster and less expensively than other methods of treatment. Yes, chiropractic is nothing new - but rather a better , safer and more logical method of treatment and prevention .

NAT URAL HEALTH TM

New­Medical

Study Says

Vol. 25 , Issue 5

CUIROPRACFIC ~-~ Neck Pam

Better Than Drugs !1

S lowly turn your head from side to side. Now look up, then touch your chin to your chest.

What happens ? Does your neck grate or hurt?

Why suffer from neck problems, when we can help get rid of your pain and restore your range of motion !

Neck pain is common, affecting an estimated 70 percent of people at some point in their lives. But that doesn't mean it's normal or that you have to live with it! !

Aside from making your life miserable, prolonged stiffness can increase your likelihood of degenerative disc damage over time.

Keeping your cervical spine healthy allows full motion and, at che same time, prevents your neck from moving too much.

By maintaining this delicate balance, Chiropractic care helps eliminate pain-without drugs or surgery.

DRUGS ARE NOT THE ANSWER TO YOUR

SORE, STIFF NECK ! A new medical study published in

the Annals of Internal Medicine Uan 2012) concluded, " ... SMT [Spinal Manipulative Therapy ] was far more effective than medication in both the short and long term."

Researchers evaluated 272 individuals with neck pain between the ages of 18 and 65. The above study compared three treatment groups: Chiropractic spinal adjustments, home exercise and medication .

Narcotics and muscle relaxants were prescribed for patients that

did not respond to (or couldn't tolerate) nonsteroidal anti­inflammatory drugs (NSAIDs) .

According to the study, "Participants who received medications seemed to fare worse, with a consistently higher use of pain medications for neck pain ... "

While the home exercise group also fared better than those on medications, the Chiropractic group had the best overall results. After only three months of Chiropractic care, over one-third remained pain-free a year lacer!

So if you, or someone you know, suffers from neck pain­don't turn to the medicine cabinet . Call us instead!

INSIDE ... The proof and peace-of-mind you deserve!

CHIROPRACTIC NECK ADJUSTMENTS ARE PROVEN SArE

Millionsofcervic~,!~D e; ut/11~ .I adjustments have already helped patients just like you

move painlessly again- with proven WHY WE DON'T JUST "CHECK UP" safety!! FROM THE "NECK UP" !

While a string of studies leave no doubt that neck adjustments are completely safe, we want to tell you about one landmark report published in the prestigious medical journal Spine. Some 19,722 patients with neck pain were evaluated right after getting their Chiropractic neck adjustment and then again a week later.

All totaled , data was obtained from 50,276 cervical spine manipulations and 28,807 treatment consultations. There were NO reports of serious adverse effects!

Let's face it: Flexible, pain-free neck motion makes it easier to work , drive, garden, paint your ceiling, stargaze ... or whatever you enjoy doing looking up, down and all around !

You already know neck problems can diminish the quality of your life. Yet, so often, neck pain stems from a treatable nerve irritation. That's where we come in!

A whiplash injury, arthritis , tension or even poor posture can irritate or inflame the nerve roots that exit your cervical spine. Regardless of the cause, neck pain- and its

HERE'S WHAT -- related condition -h ave-been-shown-rn--- -MAKES respond well to Chiropractic spinal care.

H Your neck muscles, ligaments, tendons

or discs can be injured either through "sudden trauma'' or "daily wear­

and-tear." Either way, your neck symptoms can be referred elsewhere.

You could have a headache, a shooting pain down your arm,

tingling in your wrist, elbow pain, a weak hand grip, pain between your

shoulders , or mid-back pain that actually originates in your neck.

These other areas can be the target of your pain, but not the source of your pain.

The science behind Chiropractic care allows us to pinpoint the underlying source of your problem and provide long-term relief!

By addressing imbalances within your entire musculoskeletal system, we can help you manage your overall comfort and health. No drug or surgery can do all of this for you! ❖

MAKE YOUR APPOINTMENT NOW! !

we're depending on \IOII f 1'tj0~~~- ..

Get Rid of Your

C Watch out! Drugs can have A tension headache often creates mild

serious side effects, dangerous or moderate pressure on both sides of

Imagine waking up headache- interactions with other drugs and can your head-as though something were free, exercising with no head even cause "rebound" headaches. wrapped tightly around it.

pain, and working r------------------------- Migraines are periodic all day without a single severe, throbbing headaches

headache! COMMON TYPES OF HEAOJ\CHES that usually hurt on one side If you suffer from of your head. They may also

headaches, you're not SINUS be accompanied by a visual CLUSTER TENSION MIGRAINE alone. It's one of the change called an "aura,"

most common reasons Pain is behind Pain is Pain is Like a Pain, nausea nausea, vomiting and loss of people see a doctor . the forehead in and around band squeezing and visual appetite.

and/or one eye the head changes are The truth is, cheekbones typicaJ of Cervicogenic headaches

are headaches that originate in your neck. This type

headaches can be a bit class ic form

tricky. In fact, Bernard Swerdlow, M.D., wrote a 1,000-plu s page textbook entirely on headaches. Luckily for you, the remedy can be

- quite simple.

Chiropractic care has been scientifically shown to give "drug-free," natural, long ­term relief for various types of

I f

"ALMOST IMMEDIATE IMPROVEMENT ! "

of headache was not even officially recognized until 1983 ! However, within recent years it has been well researched.

In fact, researchers with Duke University concluded,

"Spinal manipulation resulted in almost immediate improvement for

. · h d h " cerv1cogen1c ea ac es.

headaches.

We can help you avoid the vicious cycle of needing more and more medication to relieve your pam.

It's estimated that over 90% of headaches are tension-type, migraine

Why cancel social events, postpone trips, or miss work due to persistent headaches. CALL US TODAY! ❖

. . or cerv1cogenic.

''MY CHIROPRACTIC EXPERIENCE WAS A Phwtmt O~-ud~ _I,,

For ye~rs, ~ was expenencmg major knee

problems, to the point where it was painful

to walk. I had seen an By Ne/,da Nelson orthopedic surgeon who

said the only option was surgery.

A friend encouraged me to see a Chiropractor but I was very skeptical since I had never been to one.

To my surprise, the Chiropractic treatments worked, and after just a few weeks, I felt relief! Not only did my knee improve , the treatments also helped to realign my entire body which had me feeling great for the first time in years.

Because of my Chiropractor, I am now able to walk more easily,

attend water aerobics classes, and do stretching exercises. I refer everyone I know and tell them that I wish I would have gone to a Chiropractor sooner.

My Chiropractic experience was a pleasant surprise! ❖

actuall y your body. The

body oft pts to neutralize this by creating outward pressure. As a result, body fluids often flow into the affected

- ~ re.as~_cre.ating swelling or inflammation.

When you don't adapt well to these types of changes and demands on your body, we can help.

Chiropractic care can reduce inflammation by improving your body mechanics, circulation and nerve flow .

Schedule Your Spinal Exam TODAY!

Spring Special!

"FREE" SPINAL EXAM!

Give the one you love the gift of health.

Use this health pass for a Free Spinal Exam!

Transferable. Please share with your famil y and friends! Offer expires 6/30/1 2.

Call Now! (800) 736-3632

Neil C. Logan, D.C. 535 South Main Street , Suite 12 Cedar City, UT 84720

PRSRT STD U.S. POSTAGE

PAlD DCM

Dave & Belva Stone 16772 W. Bernardo Drive San Diego , CA 92127

'J{f,i{ C. Logan, 'lJ.C.

of

e wears out. That the most f i t

vertebrae and stiff

Rou ne Chiropractic adjustments help take pressure off your discs long y ou're riddled with pain.

-~~ Please share this newsl ~~\~ fami l y and friends . An c~-(~~r ~~ for pain to call us \.~~ ~-(~

Yours for Natur ~-(ee ~~e~ • ~i ~ ~~-t ~ ~\l"\\~~- 1-.br, c:~ 1~~ ~~-- -J

~~:\ '\'"'

Baldwin Chiropractic 76 Main Street, Niles, Michigan 49120 (616) 555-0284

Ellyse Hines, D.C. Matthew Rice, D.C.

Stephen Moore, D.C.

A CHIROPRACTIC NEWSLETTER

Anatomy Lesson

The Oh-So-Flexible Shoulder

The shoulder is one of the most complex joints of the body because it is actually not a single joint but a series of joints that work together to allow for movement of the arm. For this reason the shoulder is commonly referred to as the "shoulder complex ." The shoulder complex is comprised of three main bones: the clavicle (collarbGnej,

which connects the showlt:Jer ~· · to the stemum (l:hreastoonej;

the scapula /shoulder blade), a flat, triang ,ular bone that forms the shoulder socket and the humerus /upper arm bone), a long bone with a rounded end that fits into the

FIGURE A: The Bones and Joints socket forming a .. ball and of the Shoulder Complex socket" joint (see figure A) .

MORE MOBILE, LESS STABLE

The shoulder is the most freely mcvable joint in the body, with a range of motion greater than any other joint. Unfortunately, this mobility also makes the shoulder the least stable joint of the body It is prone to injury and wear and tear. We take our shoulders and their flexibility for granted-that is, until an injury makes us realize how valuable this joint is in everything we do.

The "ball and socket" of the shoulder is very shallow /unlike the hip joint socket, which is much deeper and therefore more stable). The shallowness of the joint is what allows for its great freedom of movement. This freedom also places a great deal of stress on the ligaments and muscles that surround and protect the joint. The

Volume 1

shoulder is more dependent on these "soft tissues" for stability and support than any other joint.

SHOULDER INJURIES

The causes of shoulder pain are numerous. Active peo­ple, especiallYt at 1.etes, are prone to injuries involving the muscles /the "rotat0r cuff") and ligaments of the shoulder. Old~r i dividuals.Gften develop wear and tear changes iITT the ja>iflt Fractures and dislocations are a relatively c<Dmmon result of trauma to the shoulder . Shoulder pain can also arise from other areas of the body Neck injuries can "refer" pain into the shoulder area, as can problems in the wrist and elbow Certain internal organs such as the heart and gall bladder can also refer pain to the shoulder .

It is easy to see the importance of a proper diagnosis in any shoulder disorder. Obtaining a patient's thorough history, performing an examination, and administering testing procedures all help us determine the cause of the problem. It is especially important that shoulder injuries not be ignored or overlooked, because the shoulder is highly susceptible to a condition known as "frozen shoulder." In this syndrome, an injury causes pain, which in turn results in inactivity . With a lack of movement fibrous adhesions /scar tissue) develop in the joint. If allowed to continue, this vicious cycle of pain and disuse can result in a "frozen shoulder'~a shoulder with a very limited..range of motion.

The care and treatment of shoulder injuries is a team effort with your involvement being crucial to your recovery. If you should have any questions regarding a shoulder injury or any other problem, please call for a con­sultation . We're here to help!

Number4

Touching On Nerve News We recently had a patient come into the office who complained of neck pain right after a fall, and stated that her arm and fingers started feeling "numb and achy" the day after. Her question was one that is often asked: '' I hurt my neck-why are my fingers numb?"

The spinal cord gives off a pair of spinal neNes at each vertebral ~vel /figure A). Five of these nerves /CS through Tl) JOJn

together to form a group of neNes called n

the brachia/ plexus. This FIGURE A

plexus of neNes then travels down through the shoulder and into the arm . Each neNe in the group sup­plies a specific portion of the arm and/or hand-the area fed by each neNe is called a dermatome. Figure B represents a "dermatome map" of the arm.

A problem somewhere along the course of a neNe can cause symp­toms such as numbness, tingling, or pain in the dermatome associated with that neNe . For example, during her fall, our patient injured her neck aAEl-iFFir-ateEJ-tJ1e-G6-anEJ-c;;._7 neNes in the canal where the neNes exit from the vertebrae. As a result, in addition to her neck pain, she experienced numbness in the thumb, forefinger, and middle finger of her hand .

C7

Symptoms such as these are a warning sign that a problem exists, and a proper diagnosis is crucial in getting to the root of the problem . Dermatome maps are one_ of the tools we use to do just that.

Before Stretching, Reach for These Tips

There's a right way and a wrong way to stretch your body. To get maximum results without injuring yourself , here are some general tips to remember, no matter what kind of stretching program you're involved in :

• Relaxation. It is most important that you be relaxed during your stretch­ing program . Find a quiet, comfortable place to do your stretches. Take your time, forget your worries, and concentrate on what you're doing .

• Warm Environment . Be sure you're stretching in a warm room , never on a cold floor . Warmth will facilitate a good stretch, while cold causes contraction of muscle tissue and prevents an optimum stretch.

• Breathing. Breathe in a deep, relaxed manner . There is a tendency to hold your breath while stretching , depriving the muscles of the oxygen they need to be properly relaxed.

• Never Bounce. As children, most of us were taught to bounce during our stretches, with the idea that this helps to elongate the muscle fibers.

1 his is 1ncorrectl Bouncing actually causes a re ex wfiich resrnm n con-­traction of the muscles-e xactly the opposite effect you're trying to achieve. A slow, continuous, sustained stretch is the proper method.

• Pain. The old adage, "No pain , no gain," is generally outdated . "If it hurts-stop," is a safer and more effective approach. Some discomfort will often be associated with your program, but if you experience real pain, something is probably wrong. The best advice is to ask us if you're having any pain during your stretching regimen .

• Before and After. You should always stretch before any strenuous activity We have a habit of overlooking stretching before routine, daily activities that are stressful, but it's just as important to prepare for these efforts as it is to stretch before a game of basketball or tennis . It's also a good idea to stretch after a workout, as this will help you maintain an optimum resting muscle length .

Use these tips to stretch your body the safe way.

Quiz Your Health Quotient T F

l . During the last few months of pregnancy, the body releases a hormone wAifh -faus@s-tt=le-li§laments of tt.:ie spine to become more lax.

2. It is bestto stretch in a cool room. 3. Most golf-related injuries are caused by the swing . 4. Tilting your head over the telephone receiver is a good way

to avoid spinal injuries. 5. The shoulder joint socket is deeper than the hip joint socket. 6. Bouncing while you stretch helps to increase the stretch. 7. Sitting improperly increases pressure on the low back

vertebrae. 8. Pregnancy decreases stress on the low back . 9. The shoulder is the most freely movable joint with the

greatest range of motion . 10. Raising your headrest to the middle of the back of your

head decreases the severity of a whiplash injury.

Golf Tips to Prevent Injury Golf. One who has never played the game probably imagines a harmless game of leisure that's less taxing than

are the most common complaints , although a host of other injuries has been reported .

3. Make sure your clubs fit your body. Consult a professional.

4. If you walk the course ratherthan ride, don't carry your golf bag. Use a pull-cart. Those with back prob­lems might try pushing the cart rather than pulling it.

Injuries can be prevented or minimized with proper preparation . Following are some simple steps to take to avoid injury and enjoy golf to its fullest:

The backswlng

5. Don't forget the simple things , such as bending your knees to pick up the golf ball.

other sports. Not so. Golf injuries are surprisingly common and frequently result in severe· !::Bek pain , wrist and shoulder problems, and more.

Most golf injuries are related to the swing. The most common injuries are to the low back and left wrist followed by t he left hand , left shoulder, and left knee. ( Left-handed golfers would most likely injure their right wrist, hand, shoulder, and knee.) Sprains, strains, and tendonitis

The downswing and Impact­greatest number of Injuries occur here

l . Ask your chiropractor about a con­ditioning program to strengthen and stretch the muscles used in the golf swing.

The follow-through

6. If you injure yourself, stop playing and consult your chiropractor as soon as possible.

2. Use the expertise of your local golf pro. He or she can ensure that your swing is correct.

7. Have fun! Remember, the game is supposed to relieve stress, not create it.

Straight Talk on Spinal Health We may not realize it but many of the thin gs we do every day can affect our spinal health and comfort. Here are a few hints for some common activities that can help your spine stay on a straight course to health .

DRIVING

1. Use a low back support cushion, and adju st the seat so that your knees are raised slightly above the level of your

~ " hips. ·=Tl ~ 2. Be sure to wear yo u r seatbe lt

when ever yo u're in th e car to minimi ze inju ry shoul d an accident occur.

3. Raise yo ur headrest to the middle of th e back of yo ur head. This is another crucial preventive measure for "whipla sh" injuries.

ON THE PHONE

If you 're on th e phone frequ ent ly (especially at work) , don't tilt yo ur head over you r should er to hold th e receiver. A tt ac h a should er suppor t to t he receiver or, if possible, use a headset.

ESPECIALLY FOR WOMEN

Carrying heavy handbags by strap­ping them over you r shoulder is very stressful to the neck, back, and shoul­

. '/1~ ders, especially if you tend to carry your ~, ar I bag over the same should er. Remember

to regularly sw itch the burden of yo ur handbag from one should er to the othe r. Better yet take with you only what you need, and lighten the load!

ESPECIALLY FOR MEN

Don't sit on your w allet as this can cause or wor sen low back and buttock pain (by creating a structural imbalance and /o r co mpr essin g th e b uttoc k

/4iD mu scles and even the sciatic nerve). The re's mu ch more to a he althy bac k than ju st

avoiding heavy lifting . Sometimes, it 's the little thing s that make the difference.

Copyright © r 988 . This publication is designed to provrde accurate and authoritative informanon in regard co the subJect matter cove.red. Jc rs understood tha~ the publisher Is not ~ngage~ in re~dering legal._ac­courn1ng, or other professional service. If legal advice or other experr. assistance rs required, the serv,ces of a competent professional person should be soughr.

Looking Forward to Baby, Not Backache

A persistent nagging backache . Most pregnant women suffer from it, and the majority feel it is just an inevitable consequence of pregnancy. This need not be the easel A little effort and proper care can minimize or erase the back pain associated with pregnancy, and allow the pregnancy to be a time of joy and expectation rather than one of misery and waiting .

WHY DOES PREGNANCY CAUSE BACKACHE?

There are several reasons why an expectant mother is susceptible to back pain. The first is the most obvious: As the fetus grows, the abdomen expands and protrudes, ·increasing the curvature in the lumbar or low back /hyper­lordosis). The added weight and hyperlordosis combine to place greater stress on the low back. Secondly, the generalized fatigue of pregnancy adds to the

-- - stres5-0A tf:l@-IGw-Baf k muscles as they try to cope with all these changes . A third factor of low back pain during pregnancy is less obvious but no less

important. During the last few months of pregnancy, the body releases specialized hormones , such as relaxin, designed to relax the ligaments of the pelvis to allow for delivery The problem here is that these hormones also cause the ligaments of the spine to become more lax, creating instability in the low back.

WHAT TO DO?

As _ with so many conditions, the key here is prevention . Chiropractic manipulation during pregnancy and post-partum has proven to be an effective tool in the reduction or elimination of pregnancy-induced low back pain . As a preventive measure, periodic manipulation can often help women to avoid the onset of backache altogether . A proper stretching and exercise program is also crucial, and using common sense when performing daily activities­lifting, sitting, sleeping, and so on-must be made a priority.

With a well-rounded approach, back pain need not be a by-product of pregnancy. If you're pregnant, ask us about an approach that's best for you .

Baldwin Chiropractic 16 Main Street Niles, Michigan 49120

LIVER

Did You

Know? . .. that a giraffe has the same number of neck or cervical vertebrae as a human?

. . . that the largest organ in the body is the liver? The largest organ of the body, however, is the skin.

... that the sciatic nerve is the largest and longest nerve in the body?

. .. that arteries are blood vessels that carry oxygenated blood (blood with oxygen) away from the heart, while veins are vessels that carry unoxygenated blood toward the heart?

--------~ CALL US FOR PROFESSIONAL HEALTH CARE ~ ----------

Because we care ...

CHIROPRACTIC CENTER OF VIRGINIA BEACH Dr. James Maggio

114 S. Witchduck Road • Virginia Beach, VA 23462

(757) 473-9900

I

I

This morning, millions of Americans f woke up pain free, thanks to Chiropractic care. Unfortunately, countless others were not so fortunate. They do not know of Chiropractic's natural ability to relieve pain and improve health. Many of those in pain will go through their day, suffering needlessly, or seeking temporary relief through drugs, or worse yet, anticipating surgery. Most of this suffering is simply unnecessary.

Since its beginning in 1895, Chiropractic has developed systematic diagnostic methods to uncover and correct many of the body's problems. These methods are based on, and supported by, persistent, scientific research.

A clear advantage to the chiropractic phi~ losophy is its desire to determine the cause of your symptoms. Once the pro~ !em area has been identified, your treat­ment plan will be established. Our first priority is to relieve any pain you are experiencing. We then work to strengthen and stabilize the area to withstand nor~ ma! daily activities. Our last goal is to help you achieve the optimal state of health you deserve.

All of these goals are achieved without drugs or surgery. Wouldn't you like to join millions who wake up every day pain free?

Shouldn't you try Chiropractic?

The Spinal Column's Role in Maintaining Health The spinal column is made up of 24 movable bones called verte~ brae. Along with the brain and spinal cord, is an integral part of the nervous system, your body's communication center. Vertebrae are stacked on top of each other, and are separated by pads called discs. Discs act as shock absorbers and provide spac~ ing bet.ween the vertebrae, and Hexibility to the spinal column. The spinal column houses the spinal cord, which is the body's communication link to the brain. Nerves exit the spinal column through small openings between the vertebrae called foramina. Every tissue and organ in the body is connected to nerves. They are controlled by nerve impulses that originate in the brain, travel down the spinal cord via nerves to their destination, and then back again to the brain. Any interference of this message system can cause a disturbance in normal body func~ tions. A subluxation occurs when one or more vertebrae are out of their natural alignment. This places

pressure on the spinal nerve and affects the transmission of nerve impulses. As a result, the function and healing process of vital parts and organs of the body is affected1 Back pain, headaches, shoulder, hip, and leg pain, as well as other symptoms are often the result of vertebral subluxa~ tion. Chiropractic care focuses on locating and returning these vertebrae to a more normal position, thereby remov~ ing pressure off of spinal nerves. This enables the life~giving nerve impulses to travel freely to affected areas and restore health.

The Types of Conditions Treated

Headaches . Approximately 63 million people have the types of headaches that can be helped by chiropractic care. Seventy two to ninety percent of patients reported improvement or cure of headaches through chiropractic care.

Back Pain 8 out of 10 Americans will suffer from back pain at some time in their life. Chiropractic care was proven significantly more effective, particularly for patients with chronic (long term) and severe

' pain. In July 1994 a well respected medical journal

llii,._,~ -=--- ...

published that 51 % of all back surgeries are unnecessary.

Whiplash ... Neck Pain Neck pain and arthritis from minor fender benders affect millions of Americans without them knowing it. Just because there was no damage to the car, does not mean there is nothing wrong with you. Chiropractic care can significantly reduce headaches, pain, and the risk of arthritis from these types of injuries that often go unnoticed.

Sciatica In a case study of 59 patients suffering from sci~ atica, chiropractic care was able to reduce the pain and suffering of 90% of the participating patients.

• Arthritis

• Allergies

• Shoulder Pain

• Numbness in Hands

• High Blood Pressure

• Stress

• Nervousness

• Herniated Discs

• Headaches

• Neck Pain

• Lower Back Problems

• Menstrual Disorders

• Ear Infections

• Hip/Leg Pain

• Carpal Tunnel Syndrome

Our services include: • Gentle & Effective Chiropractic Care • Physical Therapy • Radiology • Diagnostic Testing • Industrial Medicine • Pre~employment and Pre~placement

Evaluations • Sports Injury Treatment • On~Site Job Analysis

Therapies In addition to chiropractic care, we offer a vari~ ety of modalities to provide quick pain relief for our patients. Our therapy department includes:

• Electrical Muscle Stimulation • Ultrasound • Intersegmental Traction • Cervical Traction • Massage Therapy • Long Axis Traction • Heat and Ice

Outside Workshops Ideal for small businesses, clubs, churches, and organizations. Topics Include:

• Self~help Stress Reduction Workshops • Attention Deficit Disorder (A.D.D.} and

Hyperactivity • Carpal Tunnel Syndrome • Headaches • Job Safety • Back Pain Prevention

MEDICAL

Chiropractic is NothmgNew

Chiropractic has grown from one "doctor" and one "patient" to become the largest drugless heal­ing profession in the world! Why? Results! Chiropractic was discov­ered in 1895, in Davenport , Iowa, when D.D. Palmer gave the first "adjustment" to Harvey Lillard. Lillard was deaf from an injury to his spine seventeen years earlier. Palmer suspected that misaligned

vertebrae in his spine were pinching or putting pressure on nerves causing his hearing loss. That first adjustment restored the hearing of Harvey Lillard, and Chiropractic was born! With the growth steadily increasing, we have found the need to acquaint new patients with the nature of Chiropractic care.

CHIROPRACTIC How well educated are Class Hours Minimum SUBJECT Class Hours Minimum Chiropractors?

508 Anatomy 520 326 Physiology 420 401 Pathology 205 325 Chemistry 300 114 Bacteriology 130 324 Diagnosis 420 112 Neurology 320 148 X-ray 217 144 Psychiatry 65 198 Obstetrics and Gynecology 65 156 Orthopedics 225

2,756 Total Hours 2,756

Other required subjects for the Doctor of Chiropractic Adjusting, Manipulation, Kinesiology, and other similar basic subjects related to his/ her specialty. Other required subjects for the Doctor of Medicine: Pharmacology, General Surgery,

and other similar basic subjects related to his/ her specialty.

4,248 Grand Total Class Hours Including Other Basic Subjects 4,485

Doctors of Chiropractic must complete two years of undergraduate studies in addi-tion to four years of Chiropractic college. This equals the same hours of study that M.D.'s complete. The chart compares the course hours of Chiropractors and Medical Doctors.

Our Patients Speak ... Results are what counts and we get them! Read how some of your neighbors have been helped by the quality care that Dr. Maggio and his staff off er.

"! came to see Dr. Maggio after meeting him at a health screening l had seen two other doctors before for my LOW BACK PAIN and found no relief. This problem had been going on for approximately ten years and wasn't getting any better." "! had LOW BACK PAIN, KNEE PAIN, AND EVEN HIP PAIN. The pain made me reluctant to partici­pate in daily work and recreational activities." "Results were seen immediately, after the first treatment the low back pain virtually disappeared. Dr. Maggio immediate\~ put me at ease. When he explained my problems, and the treatment he would be using, he spoke in terms which l could understand."

Angela Smith

"For a period of two years, I had been suffering with ARM AND SHOULDER PAIN, and had lost some movement oj my right arm. l have always been very active_in my lifestyle. I enjoyed playing tennis, swimming, skiing, quilting, and basket weaving, but over the past few years my favorite activities became very difficult and less enjoyable. I met Dr. Maggio at a stress workshop and was pleased with his tips on stress reduction. After meeting with Dr. Maggio, he diagnosed me with carpal tunnel syn­drome, shoulder bursitis, and arthritis. He felt he could help me to regain arm movement and alleviate the pain in my neck and shoulder. After therapy and changing some daily habits, I have more energy in the workplace, I'm playing better tennis, feel the range of motion in my right arm and shoulder to be much improved, and look forward to enjoying life to the fullest! My thanks to Dr. Maggio and his staf f.. .. ..they are the best of the best!"

Shirley Darnauer

"! was the victim, like many, of MIGRAINE HEADACHES. During the last fifteen years, I have under­gone treatment by a neurologist, was placed on amitriptyline (an antidepressant), have been taking Fiorinal #3 with codeine (a heavy-duty painkiller), and have attempted biofeedback, along with seeing a stress disorder specialist. Truly, the only thing that could eliminate the pain so that I, as a working sin­gle parent, could continue to hold a job, was taking the Fiorinal.' '! begun to notice that the medication was no longer working quite as effectively l began to panic, con­cerned that there was no other alternative. Dr. Maggio was referred to me by a friend." 'I was surprised when, upon completion of his examination and review of my x-rays, he was able, not only to pinpoint my problem, but several others l had resigned myself to living with." "I began treatment, at Dr. Maggio's recommendation, three times weekly. The relief immediately follow­ing was amazing. From experiencing migraine headaches at least once a week, I cannot remember the last time I had one. I have not taken painkillers in over 4 months!" '! would heartily recommend anyone who has searched for alternatives to treatment and have been unable to find a cure, to at least come in and talk with Dr. Maggio. You truly have nothing to lose and everything to gain!!'

Sheryl L. Sacerino

About Dr. Maggio Whatever Dr. Maggio does, he does

firmly, positively, and enthusiastically. This approach applied to chiropractic makes his future very bright.

After finishing his undergraduate studies at St. Joseph'.s College in New York in 1992 and receiving his degree in Biology, Dr. Maggio studied and performed his internship at Cleveland Chiropractic College in Kansas City, MO, receiving his Doctor of Chiropractic degree in 1995.

Dr. Maggio's methods are safe and effective and based on the "cutting edge" of chiropractic research. He constantly strives to improve his knowledge in the field of chiropractic by attending educational seminars and keeping current with develop­ments in chiropractic research. Dr. Maggio believes in restoring patients to optimal health in as short a period of time as possible through exercise, nutrition, and awareness of patients' existing problems.

Dr. Maggio is a firm believer that every individual should be as healthy as possible, in order to enjoy life to its fullest. Dr. Maggio is a true doctor for the people. He is active with many businesses and health clubs in the area.

Special Invitation to Area Residents

In order to promote good health, the Chiropractic Center of Virginia Beach will offer their $175 chiropractic examination, including x-rays (only when necessary), for only $25.

Offer Includes: 0 A preliminary consultation and health history 0 A complete orthopedic and neurological exam of the

spine 0 Spinal x-rays (if necessary) 0 A report of findings Chiropractic care is an effective way to provide relief from

pain associated with such conditions as headaches, lower back pain, sciatica, and whiplash.

Effective Immediately Through 1be Ne.xt 30 Days

Cliiropradl, Center of Virginia Beadt Chiropractic Center of Virginia Beach is conveniently

located at 114 S. Witchduck Road (on the corner on I-44/ I-64 & Witchduck Road) in Virginia Beach. OFFICE HOURS: Monday -Thursday 9 a.m. - 12 noon & 2 p.m. - 6 p.m. Friday - Saturday 9 a.m. - 11 a.m. Appointments can be made by calling (757) 473--9900

Virginia Beach Blvd.

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Chiropractic Center of C 0 Cl) ::, "O "O Virginia Beach C .c ~ 0 a +- Cl)

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1-44/1-64

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YOUR LOGO OR PHOTO HERE

ii'•~ ·"f=/:\f=f'(?=,,&=MSi'?'=\ =, ="w¾=,w,re .YOUllNAi1'.IE HERE :-. · 1(800) 268-0258

Any Street, Any Town • Any State 00000

cl\lirop;racti.c .c~re. · Don't let l:i-fe· pass you by!

If .you or someone you know rs · i"n pain, call our office to-day for an appointment

" · It .could be the smartest ., _defisijon you'll make

II . ' . a y~ar.

What to Do for Ba Sooner or later an amazing 8 of every 10 people

in the United States will suffer with back pain. So many people have found relief from back pain

through chiropractic care that chiropractors often are thought of as back doctors. Of course, they do special­ize in care of the spine, but spinal problems can not only cause back pain, but all sorts of health problems throughout your body. Still, chiropractic care is indeed effective for back pain. In fact, The U.S. Agency for Health Care Policy and Research recently appointed a panel of medical experts who reviewed some 3,900 studies on care for acute low back pain. The panel rejected bedrest , surgery (except rare cases) , injections into the back, and all oral prescription drugs (such as antidepressants or steroids). In contrast, they found that spinal manipulation, which usually is performed by a chiropractor, "can be helpful for patients with acute low back problems." 1 For pain, they found over the counter medications (aspirin, etc.) worked as well as prescriptions but with less side effects.

There are fewer studies on long term chronic back pain than for short-term acute back pain. Still a recent study in the respected medical journal, Spine, found chiropractic care beneficial for ongoing chronic back pain. The traditional approach for patients with chronic back pain has been back pain school to teach patients how to cope and live with the pain . Chiropractic care was compared to back pain school in this study and the chiropractic group did significantly better. The

researchers con­cluded, "Spinal manipulation is clinically useful in chronic pain patients who have been suffering for seven weeks or more."2

So many scientific and government studies have proven the effectiveness of chiropractic care for back pain that in 1993, the government of Ontario, in a 216 page study of all available evidence, found chiropractic care of low back pain superior to medical management in terms of safety, evidence of effectiveness, evidence of cost effectiveness, and in patient satisfaction. 3

If you or anyone you know wants to get the safest, most effective, least expensive and most satisfying care for low back pain call for an appointment today. 1. Christopher Connell, "Back Pain," The Associated Press, Decembe r 8, 1994. 2. J. J. Triano, et. al., ~Manipulative Therapc Versus Education Programs in Chronic Low Back Pain," 1995, Spine, Vol. 20,

~ion~O.P8a~:~~~t~)ag, r~g~~~~-bj)D. hapman -Smith , Septembe r 1995, The Chiropractic Report, Furnia Publications,

3. P. Manga , D. Angus. et. al., (1 ~93) "th~ Eff~ctiveness and Cost Effectiveness of Chiropractic Ma~agement (!f Low ~ack Pain,~ Pran Manga and Associates , Urnvers1ty of Ottawa , Canada, \as reported by Chapman-Smith, The Chiropractic Report, Sept. 1993, Furnia Publications, Toronto, Vol. 7, No. 6, p. 3.

curring Headaches .. M

ore than 15 million Americans suffer from persistent

recurring headaches with no obvious -.

significant positive effect In cases of cervicogeni c (originating from the neck) headache .''2 They found that chiropractic care reduced the number of

headache hours by a whopp ing 69% and reduced the intensity of the remaining headaches.s If you

cause. Pain pills only cover up the headaches temporarily and the headaches come back.

Don't continue suffering needlessly. 1 Chiropractic care may be able to put a ,

smile back on your face. ;- ,~ Numerous studies have found that

chiropractic care helps a variety of headaches. Tension headaches are one of the most common types of headaches. Recent studies

suffer from headaches this Is huge! Migraine headaches , perhaps the most It is clear

that proper spinal care can have a direct

effect on headaches.

severe headaches, also respond to chiropracti c care . In one study, 74.7% of migraine patient s were greatly improved under chiropractic care4 and the success rate was maintained two years after the care ended .5 Then there was the Parker trial funded by the Australian government that found chiropractic care effective for Migraine.6 A follow-up study of the Parker

trial concluded, "The trial clearly established that chirop ractic was an effective treatment

..s for migraine /j 7

show that many of these originate in the neck where the cervical vertebrae are located. A medical doctor doing research at Syracuse University, said "We've been able to put together a scientific explanat ion for how neck structure causes headaches ... lt's true that chiropractors have been saying this for years ... They were right about headaches." 1 A recently published controlled trial concluded "Spinal manipulation has a

Chiropractic care is not just for backaches. If you suffer with headaches by all means get a spinal check up. l. "Treating Headaches," February 10, 1997. Dynamic Chiropr ac tic, Vol. 15, No. 4, p. 34. 2. N. Nilsson, et. al., "The Effect of Spinal Manipulation in the Treatment of Cervicogenic Headache," June 1997. Journal of

Manipulative and Physiological Therapeutics, Vol. 20. No. 5, p. 326. 3. Ibid. 4. J . S. Wight, ~Migraine: A Statistical Analysis of Chiropractic Treatment,~1978, Journal of the American Chiropractic

Association, Vol. 12, pp. 363-67. 5. J. S. Wight, "The Role of the Cervical Spine in Migraine." 1982, European Joumal of Chiropractic, Vol. 30, pp. 217-220. 6. G. B. Parker, et. al., "A Controlled Trial of Cervical Manipulation for Migraine," 1978, Australian-New Zealand Joumal of

Medicine, Vol. 8, pp. 589-93. 7. Chiroprac tic in New Zealand, 1979, Government Printer, Wellington, New ZealandJ p. 215.

.:

Necli Pain? You May Have a Whiplash In;ury

Car accidents, blows to the back in sports, and on the job injuries can easily leave you with a whiplash injury. While sometimes symptoms

are felt immediately, often symptoms are delayed for days, months or even years.1

The most common symptom of whiplash (affecting 62 percent to 92 percent of those injured) is neck pain, and it usually begins between two hours and two days after the accident.2 This is often the result of tightened muscles that react to either muscle tears or excessive movement of joints from ligament damage. The muscles tighten in an effort to splint up and support the head, limiting the excessive movement. While muscle relax­ants can relieve some of the discomfort of

Muscle tears often are described as burning pain, prickling or tingling. More severe disc damage may cause sharp pain with certain movements which are relieved by holding your hand over your head.

If you experience any of these symptoms, you may have a whiplash

injury that, left uncared for, can cause these muscle spasms, using muscle relaxants without wearing a support collar to brace and hold the head in place can undermine this natural protection from the muscles and cause further injury.

BASIC WHIPLASH SYMPTOMS

far more serious problems months, even years later.

The Quebec Automobile Insurance Society recently released an exhaustive study of more than 10,382 articles on neck injuries and concluded most interventions for whiplash injury were unproven, includ­

An estimated 66 percent to 70 percent of those suffering from whiplash complain of headaches.s The pain may be on one side or both, on again and off again or constant, in one spot or more general. These headaches, like neck pain, are often the result of tightened, tensed muscles trying to keep the head stable and, like tension headaches, they are often felt behind the eyes.

Shoulder pain, often described as pain radiating down the back of the neck into the shoulder blade area, also may be the result of tensed muscles .

• Neck Pain

• Headache

• Shoulder Pain

• Low Back Pain

• Difficulty Swallowing

• Blurred Vision

• Ringing in Ears

• Nausea

• Fatigue or Weakness

• Irritability

ing soft cervical collars and corticosteroid injections. Yet they recommended spinal manipulation as clearly effective. 4 So if you suspect you have a whiplash injury, choose a specialist in spinal injuries, your chiropractor, who has proven methods of care for whiplash.

1. Stephen M. Foreman and Arthur C. Croft , Whiplash Injuries: The Cervical Acceleratio n/Dece lerat ion Syndrome , (Willi ams and Wilkin s, Baltimore, 1988) p. 323.

2. Ibid, p. 287. 3. Ibid, p. 289. 4. "Quebec Task Force Rewrites Whiplash Protocols ," Dynam ic Chiropractic, June 5, 1995, Vol.

13, No. 12, p. 28.

On The Job Injuries W orkers' Compensation

Insurance covers chiropractic care for good reason. Some 13 separate studies in various states have repeatedly found that chiropractic care gets people back to work much sooner and at far lower cost that medical care for the same type of on the job back injuries. For the insurance company, not only are the direct costs lower (for seeing the

doctor, prescriptions and hospital costs) but the compensation costs for lost work time are dramatically lower as well.

Chiropractic care usually involves more visits than medical care but it leads to fewer chronic cases, and gets people back on their feet and back to work sooner. That is great for the patient and reason enough to choose chiropractic care for on the job injuries .

■

Would you Reeommend Chiropraetie to a Friend 01' ft elative? Chances are that if you have been helped by

Smart Deeisions chiropractic care, you would gladly refer your friends and relatives for their health needs. You probably feel confident that, just as with you , chiropractic can help them with their health problems .

Begin With Knowledge If you have any relatives or friends suffering from the following problems, chiropractic may be of great help . Please urge them to call our office so they can find out how chiropractic can help them.

♦ Back pain + Fatigue

♦ Shoulder pain + Loss of sleep

♦ Numbness in

extremities

♦ High blood pressure

♦ Chronic illness

♦ Tension

♦ Poor posture

+ Headaches

♦ Stiff neck

CLOSE OUT SPECIAL!~ 30% off this issue for NEW customers

• with a minimum order of 500 newsletters, expires 30 days from receipt •

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Chiropractic 1234 Your Street Your Town, USA 00000 The Natural Way!

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Dr. D. D. Palmer (Substitute Your Name Here) Your Clinic Name

1no Heath A Newsletter Promoting the Healing Power of Chiropractic Care.

Your Address Here • Suite • Your City, ST Zip • (123) 456-7890

looking for Answers to the Pain of Sciatica Volume I4, No.9

The sciatic nerve is created by

the gathering of nerves that

extend from the spinal cord down through the pelvic bones.

The sciatic nerve branches out

and controls the organs in the pelvis and everything else from

the hips to the toes. The sciatic nerve helps you run for the bus and wiggle your toes in the

sand.

Sciatica is the inflammation of the sciatic nerve, the largest and longest nerve in the body. Burning pain in the low back, hips, and legs are common symptoms of sciatica . Low back

pain is not always part of sciati­ca, but often comes with it .

Usually, sciatica affects only

one side. Pain often radiates down the buttock or leg and can range from a tingling, burning, pins-and-needles feeling to

excruciating, shooting pain that makes standing up nearly impossible . Often, coughing, sneezing, and sitting make the pain worse.

Sciatica can frequently be

caused by the misalignment of

the joints of the spinal bones in

the low back or pelvis, called

vertebral subluxation. These misaligned spinal bones create

pressure, choking on the nerves.

This, obviously, interferes with that sciatic nerve's function. If the joint misalignment is left

uncorrected,

degeneration can begin to

occur.

In the past,

long periods of bed rest were commonly pre­

scribed for sciat ­

ic pain and mal­

function.

Recent studies have confirmed that lengthy bed rest is a waste of time and may interfere with healing . Another com-

mon prescription, epidural injec­

tions, does not help patients suf­

fering from sciatica, either. Researchers in Germany did a

six -month study published this

year in Clinical Orthopaedics, and Related Research. These

researchers found that spinal corticosteroid injections do not

continued on page 4

~inal Health page 2 COLUMN Volume 14, No. 9

Garlic May Lower Heart Disease Risk

NEW YORK (Reuters Health) - For centuries, peo­

ple have relied on the power of garlic for everything from enhancing athlet ic~ performance · to thinning blood. The herb has

even been found in tombs from ancient Egypt and Rome .

In recent times, researchers have uncovered what is per­haps garlic's most important effect: lowering the risk of heart disease.

"The published studies in their aggregate suggest that appropriate usage of allium derivatives from garlic may

potentially play a role in the maintenance of optimal cardiac

function, 11 according to Michelle H . Loy and Dr. Richard S. Rivlin

of Memorial Sloan -Kettering Cancer Center and Weill Medical College of Cornell University in New York.

Their review is published in a recent issue of Nutrition in Clinical Care, published by

Tufts University . The researchers looked at

studies investigating the effect of garlic on risk factors for heart disease . Several studies suggest that garlic may lower total cho­lesterol, LDL ("bad") cholesterol and blood pressure. It may also

help keep blood thin, reducing the risk of blood clots and

stroke, and function as an antioxidant .

Antioxidants neutralize the effect of free radicals, molecules that -are natural byproducts of metabolism that damage DNA and lead to chronic disease such as heart disease, as well as agmg.

"Further research is needed to examine the structure-func­

tion relationships of the various allium derivatives of garlic, the amounts in foods and supple­

ments required for efficacy, and the possible effects of combin­ing garlic with other nutrients

and medications,'' Loy and Rivlin conclude.

The Stars Are Using Chiropractic to Help Them Shine

Arecent article in USAJbday

revealed what actor, Mel Gibson, does to keep fit for

active roles like the role he played in "The Patriot." This movie called for a lot of physi­cally demanding activity includ­ing running and horseback rid­ing. Gibson was quoted as being relieved to have more of the action scenes done by his younger co-star. He said less action was fine with him: "You can't avoid some of that, 11 said

Gibson "but it's not as_easy as

it used to be." Gibson's answer to the demands on his body was to have a chiropractor on the set .

By the end of the movie, Gibson reports, half the people on the set were using Gibson's chiro­practor for their own needs.

On the sports scene, profes ­sional baseball's Home Run King, Mark McGuire, has been a chiropractic patient since his days with Oakland.

Of course, supreme golf er,

Tiger Woods, has been a chiro­practic patient a good portion of

his life. He was even one of the celebrity guests riding on the

chiropractic float in the 1995 Rose Bowl Parade. The float hon­ored 100 years of chiropractic and won a special award. Tiger? He's done O.K. since then, too.

By winning the British Open in July, he became the youngest player in history to have won all four of professional golf's coveted "Grand Slam" tournaments.

§Qinal Health Volu111e14,No.9 COLUMN pagc3

"Buddy, You Don't Have Your Head on Straight!"

Did you know that 3 trillion

(3,000,000,000,000 ) chan ­

nels of communication run to

and from the brain through the

top bone in your neck? Did you

also know that this top bone,

the first cervical vertebra, actu ­

ally surrounds and protects part

of your brain, the brain stem?

You knew all this didn't you.

You probably also knew that

this first bone is specially

designed, not only to protect the

brain stem and spinal cord, but

to give the skull its greatest

degree of mobility. It also is

designed to restrict movement

that would endanger the deli ­

cate tissues within . (No neck

spinning around like an owl's .. .

get it?)

This top vertebra (neck

bone) is called the atlas after

the Greek character whose eter­

nal job it was to hold up the

world. Since this bone holds up

and supports your head, atlas is

a pretty good name for this very

important bone.

Now, imagine what would happen if the atlas bone were to shift a bit cock-eyed, become "a

little out of whack", as they say.

Whether from an accident,

stress, bad posture, too fat of a

pillow, or repetitive work or other activity, this bone can

become misaligned. Then, buddy, you don 't have your head on straight!

This is not entirely a cos ­

metic problem . Remember the

first sentence? Three trillion

channels of communication run through the atlas from the brain

to all parts of the body . These

communication channels carry

information on the function of

your heart, lungs, kidneys,

arms, legs, reproductive organs .

All of it. The function and

health of every cell, tissue, ves­

sel, and cavity is directly related

to the strength and ability of

these nerve channels to trans­

mit information from the tis­

sues to the brain and from the

brain to the tissues.

With your atlas "out of

whack", so goes the

rest of you.

Interference to the stability or misalign­ment of the atlas is likely responsible for more physical dis­ability than you might imagine . Along with the

resulting nerve mal­

function caused by

the stressing atlas

misalignment, pain and swelling often

occur after the damage.

The good news for those

millions of people who, literally,

do not have their heads on

straight is this : Chiropractors

set people straight, everyday.

So many conditions respond to the same procedure!

Chiropractic adjustments.

Careful calculated movements

are made to the atlas area of the

spine to return the spine to its

normal strongest position.

Atlas can hold up your "world"

as it should. Once the atlas is

returned to normal, function

follows and pain and inflamma ­

tion eases.

Give us a call, today. We'll

set that atlas straight and keep

it properly supporting your

world.

Your Clinic Name Your Address Here Your City, State, Zip

Looking for Answers to the Pain of Sciatica continued from page 1

help patients with sciatica

improve any faster than those

not given such injections.

What does seem to be the correct prescription is conserv­ative chiropractic adjustments to realign the misaligned verte­brae. According to the recently

released United States Agency

for Health Care Policy and

Research (AHCPR ) guidelines,

"relief of discomfort can be

accomplished most safely" with

chiropractic adjustments.

Chiropractic care (sometimes

coupled with simple exercises )

normalizes the joint mobility,

returns the bones to their proper

position, and takes the pressure

off the sciatic nerve. Pain and

inflammation leave the area.

Function is restored. Health is

restored.

Sciatica is a horrible experi -

ence . Regardless of what you

may have been told in the past,

you may get rid of it. You may

not have to "live with it" as

you've heard. Correction of the

cause of sciatica may be as close

as a call to our office. We'd be

happy to do our part in the

restoration of your health and

the elimination of the vertebral

subluxations that have been

interfering with it. ■

As seen in Readers Digest under the title, Spine Tingling:

My husband and I were hik ­

ing in Yosemite. We stopped to look at an ancient sequoia that was twisted and

leaning over. Next to us was a

man and his daughter. "Daddy, that tree needs an adjustment!"

the girl said. We caught the father's eye as he shrugged and said, "I'm a chiropractor." ■

THE HEALTHCOM GROUP, INC. Post Office Box 360237 Melbourne, Florida 32936--0237 (305) 242-3300

Dear Doctor:

If you've been waiting for a practice newsletter that 'talks up' Chiropractic yet refuses to 'talk down' to your patients and potential patients ••• if you are the discriminating doctor who wants your practice's image associated only with a sophisticated, fully personalized practice newsletter, I think you'll want to know more about HEALTHCOM's new, premier publication, CHIROPRACTIC & YOU!

CHIROPRACTIC & YOU! incorporates all the elements which will assure maximum results for your advertising dollar.

First, each edition will be devoted to a central theme with 80% of the articles directed toward a specific area of Chiropractic care. The first issue concen­trates on Children and Chiropractic. Each subsequent edition will address a subject such as Chiropractic and seasonal sports activities, stress, lower back pain, etc. As a special accomodation, you may order all editions as they are published or select only those featuring the information you prefer to distribute.

The front cover is designed for maximum personalization. Not only will your name be featured on the top masthead along with your photo and/or logo but the title of the lead article on page one will include the credit: In This Edition 'Dr. - Focuses On'. CHIROPRACTIC & YOU! is designed to appear as if your office was responsible for publishing it's own newsletter.

Each edition will carry a full, four-color photograph on the front cover insur­ing added eye-appeal.

CHIROPRACTIC & YOU! opens up the entire back cover for your personalized copy. While the bottom third can be used for postage and mailing information, a full two-thirds of the back cover can feature more information about your practice such as additional information about the doctor, photos of staff or office, incentive coupons, list of patient's birthdays and much more.

If you would like to get in on the first print run for CHIROPRACTIC & YOU! we will need to get your copy material for set up within the next ten days. Since the second edition will be available for January, 1988, it will be some time before it goes to press. If you are interested in distributing CHIROPRACTIC & YOU! as soon as possible, we urge you to act now! There is no long-term agreement to sign and you can cancel service at any time if you are not completely satisfied. Please feel free to give me a call if any further information is needed.

Look forward to hearing from you.

Yours truly,

c;;""' 01f\A_ Teri Moore, Production Manager THE HEALTHCOM GROUP, INC.

TM/nas Enc: CHIROPRACTIC & YOU!, copy sheet

WE'D LIKE TO ANSWER YOUR QUFSTIONS ABOUT 'CHIROPRACTIC & YOU I '

Q: What is your print schedule for new editions of CHIROPRACTIC & YOU! A: We will be publishing a new edition nine times a year. There will be

editions available for January, February, March, May, June, July, Sept­ember, October and November. We have eliminated those months where holidays, vacations and alike might interfere with the response to your newsletter.

Q: How can we know in advance as to what subjects will be covered in a given edition. We would like to know in case we do not want to pro­mote that subject, want to increase or decrease our print order or want to submit personalized material to compliment that topic.

A: We will be enclosing an addressed, return postage paid card along with your billings. This card will describe the topics we will be featuring in the following three editions. Just let us know which editions you would rather not receive. If you intend to raise or lower your print­order or submit a copy change mark the card accordingly. If we do not receive your returned card within ten days of our mailing, we will automatically assume that you do not want any of those three editions.

Q: What is the cost of participating in CHIROPRACTIC & YOU? A: After January 1, 1988, the cost will be $139.00 for the first 300 copies

and 12¢ for each copy over. However, doctors starting service with the first edition (November 1987) will receive a locked-in rate of $119. 00 for the first 300 copies (minimum order) and 12¢ each over 300. There is a one-time set-up fee of $30.00. Copy changes are also $30.00 per.

Q: Are we tied into a long-term agreement with your company? A: Not at all. If you are not completely satisfied with your newsletter

service you can cancel service at any time! All we ask is that you give such notice thirty days before your next scheduled edition is to go to press.

Q: What do we need in order to start your service? A: We need to know how many copies you wish to have for your first

edition. The instruction sheet enclosed will give you an idea as· to the material we could use for making up your personalized copy. Please note in order to start service there is no agreement to sign. Just send us the copy material you wish to use and the number of copies you will need.Unless notified otherwise, your newsletters will arrive folded in thirds, ready for mailing.

Q: How can I make copy changes in subsequent editions? A: That's easy. Just send your copy to us thirty days before your next

scheduled edition. We' 11 work up the typeset and layout and submit a proof before going to press.

Q: Can you give me an idea as to the topics future editions will cover? A: Yes, although not necessarily in this order, Chiropractic's involvement

in the care and/or treatment of: Headaches, The Elderly, Low Back Pain, Job-Related Injuries, Women, Arthritis, Scoliosis, Overall Prevention, Travel-Related Injuries, Sports/Exercise-Related Injury, The Nervous System, and much, much more.

Please call us collect if you have any additional questions.

COPY INSTRUCTIONS AND SUGGESTIONS

The personalized format of TO TOTAL HEALTH, BETI'ER HEALTH THROUGH CHIROPRACTIC, CHIROPRACTIC & YOU!, and FITNESS FIRST have been designed to give you the maximum personal exposure with total flex­ibility. Here are some suggestions for your own custom-designed layout:

FRONT COVER MASTHEAD

The front cover masthead of your publication can include a photograph of yourself, your staff or your offices ( exterior or interior). We can use a sharp black and white or color photo. Photographs will be cropped for the best reproduction . Polaroids, if clear and well-defined, can be used as well.

The front cover can also include a title of your own choosing if you want to use a title other than TO TOTAL HEALTH, BETI'ER HEALTH FOR FITNESS FIRST.

We will entitle the front cover as "Your Name" presents ...

We will put your address and telephone number on the front cover masthead along with any other information you may want to include in this space.

UPPER THIRD OF BACK PAGE

This space will contain the copy: "Your Name" reports on: as an added personalized touch. (Except Chiropractic & You)

BACK PAGE (or lower two-thirds of Fitness First, Better Health and Total Health, if you are not planning to use the bottom third for mailing address, postal permit and return address). The information contained in this portion of your newsletter is limited only by your imagination . Some suggestions for use include:

• A map of your location • Special first-visit coupon offer

• Special announcements

• List of patients with birthday/ anniversary good wishes

• Office's opening and closing hours • Any special services

• Background of your staff

• Additional photos

• Staff news

• Thanks to patients referring other new patients

• Specific information about sports involvement

• Appointment or walk-in information

REMEMBER . .. Your Copy Can Be Changed With Each Edition!*

Your copy can be submitted in any form - typewritten, rough in pencil, etc. We wil typesetting as part of the total HEALTHCOM package.

Proof of copy for yo will be submitted to

Please feel free to call us if any further info~

• $25.00 plate and art fee for copy change.

Dr. Ross Johnson's

CHIROPRACTIC &YO U

The River City Professional Center 1230 River City Boulevard

I DR. ROSS JOHNSON

DOCTOR OF CHIROPRACTIC

River City , Iowa 55555 Tel: 555/ 444-8080

in this editio n: Dr. Johnson Focuses On Vol. I No. 1

KIDS NEED CHIROPRACTORS TOO! W ithin this edition of our office newsletter we 'll be telling you about how children can benefit from taking a "prevention " approach to potential health problems as well as how chiropractic treatment can benefit youngsters as well as adults . And, when we talk about children, we feel that the importance of good posture is an ideal place to start. Good posture plays a vital role in children 's health and develop­ment. Good posture insures good balance . Good posture insures an even distribution of the heavy loads a spine must endure . An even distribution of this weight will minimize the strain exerted upon the intervertebral discs and upon the vertebral bodies as well. Poor posture in children can develop in many ways . Imitating parents whose pos­ture is no t up to par and laziness are but two reasons . A third is based upon the miscon­ception that training a child to stand with his or her chest out and stomach in is the only way to develop good posture, when good posture is a combination of that plus the cor­rect positioning to the lower back and pelvis and the positioning of the neck and head as well. Teenage boys who feel self-conscious when they suddenly grow to new heights tend to slouch in order to appear less con­spicuous. Young girls whose breasts are starting to form sometimes tend to hunch their shoulders and round their backs in an attempt to hide embarrassment over their emerging womanhood The results of poor pos­ture in childhood and adolescence can be found in the adults who visit our offices for relief from spine-related problems. There is no substitute for good posture, and good posture habits start at a

very early age. When considering all the pain, stress, fatigue and tension that eminates from poor posture , we must warn all parents that the

amount of effort you invest in making sure that your child stands straight and tall is as important as any investment you will make in your child's healthy future . Please feel free to discuss this most vital aspect the next time you visit our offices.

LOWER BACK PAIN . ..

MR. MEAN JEANS AND MORE Toe coccyx, located at the lowest part of your spinal column can be one source of lower back pain. Depending upon the individual, the coccyx is about two inches long and comprised of three or four bones which are fused to­gether . It is attached to the lower point of the sacrum with a joint which is slightly flexible. A recent Mayo Clinic newsletter reported that many people, especially teens, who suffer from coc­cygodynia (pain in the "tail­bone") suffer as a result of wear­ing tight denim jeans with heavily reinforced seams . Whether you suffer coccygodynia or any other form of lower back pain as the result of a bad fall, birthing, tight jeans or the scores of other "life events ," remember that we can help allieviate the condition known as "lower back pain ." ■

B

• • • • • • •

···········-······

• • • • • • • • • • • • • • • • • •

NOT FOR ADULTS ONLY ...

SCOIJOSIS When your child stands straight, does one hip seem higher or more prominent? Is one shoulder or shoulder blade higher or more prominent than the other? Is there

a greater distance between the arm and the body on one side? Does the child lean to one side? With the child bending forward,

arms hanging loosely and palms touch

ing, is there a , ..... _ .. , · ·• '"'1:_ .\\ noticeable

• 1 '. ,_ ·J,. bump in the ·' t ·. rib or waist

area? These are

some of the ways for you to determine if your child

be one of every ten youngsters with lateral curvature of the spine called adolescent idiopathic scoli­osis. It can progress quickly dur­ing the teen years and lead to pain and deformity and even heart disorders . In most schools scoliosis or posture checks are being performed by the school nurse or gym teachers ... Hardly the best trained personnel to trust a child 's spine with . Why not give us a call and have your children examined for this not-so-uncom-mon situation .

WHEN LOOSE SHOES ...

BRING THE BLUES

■

It's understandable when parents tend to buy infrequently-used foot­wear such as roller skates, ice skates and cleated shoes a size or two larger than is currently necessary so that they can be used longer, feeling that larger socks will compensate . However, this can cause serious problems for your children's feet as well as affect their posture and spinal alignment as well. When a foot moves within a shoe, it can cause the "floating foot syndrome" wherein the toes contract when they are forced into the front of

the shoe. This leaves the arch with inadequate support and the muscles fatigued . Parents should always watch for the tell-tale signs of improper footwear such as checking how the child walks and for redness, irritations or calluses on the feet. It's also im­portant to examine the soles of your children's shoes for excessive wear on one side or another. If so, your child may have an imbal­ance which should be checked out and, perhaps, treated . ■

MORET.V ....

FAT CHANCE! The average 6-11 year old child watches about 24 hours of T.V. per week. The problem is that the more they watch in their younger years, the more likely they are to become overweight in their teens . It seems that the time spent view­ing television increases between­meal snacking while taking time away from the exercising which is crucial to a child 's growth and development. The incidence of obesity increases by 2 percent for every hour of T.V. viewed by 12 to 1 7 year-olds. Twenty percent

~ of teens who ~ watch more

than five hours · of T.V. a day

are obese while only 10 percent of teens who watch for an hourhave

·· a weight "" -: · problem. ■

A POUND OF AUTO PREVENTION

ON CHILD RESTRAINTS &WHIPLASH A.bout 15 percent of serious traf­fic injuries to children under the age of fourteen occur without a crash . Often the child simply crawls out the window of a mov­ing car . In other cases, the car suddenly stopped, swerved, ac­celerated , or turned. Nearly half of non-crash injuries come about as a result of the child's being thrown out of the car. The rest re­sult from a collision against some­thing inside the car. Children need to be protected by a restraint sys­tem , especially in the age group under four. We adults need "auto­prevention" as well, and since

~ ~ ·-· -­seatbelts can't do the whole job, whiplash can result. During an accident, much of the body's motion occurs in the spine. Your neck vertabrae can easily fall out of alignment from such a rapid force . This much force can pro-pel the neck violently forward and then backward . Don't forget that the result of such a tremen­dous impact, if left untreated, can be more than just whiplash and lower back injuries . We in chiro­practic have a long history of success in dealing with a whip­lash injury and its long-term ramifications. ■

STEMMING THE STRAINS .. .

OF GROWING PAINS It seems that every September, when it's time to go back to

school, we really notice how much our children have grown in the past year . If your child has ever complained of aches in the soft tissues of his or her shin, calf or thigh, usually in both legs, you would most likely attribute the problem to the condition com ­monly referred to as "growing pains." In fact, about a fifth of otherwise healthy children and young teenagers usually develop these symptoms . The cause is un­known , but what is recognized is that these attacks can last several minutes to half an hour, almost always occur at night and usually awaken the child. They can take place over a period of months or years, usually at the time of rapid growth. At times, the cause of these aches can be more serious in origin . A congenital bone ab­normality, infection , stress frac­ture or inflammation of the muscles or tendons can be at fault. This is why we would sug­gest stopping by for a simple examination if your child is suf­fering from these symptoms. "Growing pains " may come in many shapes and sizes. If your child experiences "growing" pains which result in his or her complaining regularly, these pains are not "normal." Con­tinued pain or discomfort should be a warning sign , and an ap­pointment to visit our offices can result, if nothing more , in putting your mind at ease! ■

CHIROPRACTIC ...

THE NATURAL ALTERNATIVE Today's Chiropractor stands hand-in-hand with other mem­bers of the healthcare com­munity. The only difference is that Chiropractic believes in treat­ment without medication when­ever and wherever possible. There

are those, however, who claim that Chiropractic is a "second class citizen" in the field of health­care. This is simply not true! Chiro­practic is not only recognized as a health service under Medicare, but Congress has authorized pay­ments for Chiropractic care under Medicaid. Workmen's Compen ­sation Programs provide for Chiro­practic coverage under the law. The U.S. Department of Immigra ­tion allows student status to aliens who are enrolled in a Chiroprac­tic college, while the GI Bill will pay for Chiropractic education . As Chiropractors, we are accept­ed as expert witnesses in court cases where our experience and expertise are applicable. Chiro­practic practices are recognized in every state in the union . In fact, practically all of us know of in­stances where M.D.'s have re ­ferred patients to a Chiropractor . Second class citizen? Hardly. Chiro­practic answers today's health­care needs effectively, econom­ically and, most of all, naturally. ■

BACK PAIN?

• ~-~ - ~-~-~ - - -

If you 've been a victim of injury or damage to your spine such as "slipped " or herniated discs in the lower back or neck , pinched nerves in the lower back or neck , headaches , arthritis of the spine or muscle strain , Chiropractic may be just the treatment you 've been searching for . Chiropractic relieves most back conditions without the use of drugs or surgery .

Chiropractic care is covered l 00% under our Workers ' Com­pensation Act, 100% under No Fault Auto Insurance (P.I.P.) Law , and at 80% by most health insurance plans. We accept most insurance. This allows us the treat your condition at lit­tle or no cost to you . Our policy is to accept assignment of benefits.

A major reason for the fine reputation and rapid growth of our practice is the enthusiastic recommendation of our satis­fied patients. We know you will want to help others by recommending Chiropractic .

Spinal & Nerve Rehabilitation Through Gentle

Manipulative Therapy

□ Chiropractic Rehabilitation □ Gentle Manipulation □ Applied Kinesiology □ Orthopedic Testing □ Neurologic Testing □ X-ray Analysis □ Adjunctive Physical Therapy □ Spinal Care Classes □ Sports, Work , Auto Injuries □ Private & Group Insurance □ Medicare □ Work Comp & Union Insur.

JOHNSON CHIROPRACTIC omcE now w orks in conjunction with two orthopedic surgeons , so all aspec ts ot your care are considered .

Mon. - Fri. 8 a.m. - 8 p.m. Saturday 8 a.m. - 3 p.m.

It is my intent to provide for your health care needs as completely and effectively as possible. Total chiropractic care comprises not only the elimination of existing conditions, but also the preven­tion of illness through a broad approach for optimum wellness, including management of diet, nutritional therapy and exercise.

Doctor On Call 24 Hrs.

PLEASE CALL 555/ 444-8080

FOR AN APPOINTMENT

JOHNSON CHIROPRACTIC

OFFICE

Browns

Railroad Avenue

C 41 41

<3

Do you know someone who would like to receive a FREE Newsletter? Just call our office with name and address .

DR. ROSS JOHNSON, D.C. The River City Professional Center 1230 River City Boulevard River City, Iowa 55555

RETURN ADDRESS REQUESTED

BULK RATE U.S. Postage

PAID

RNER CITY,

IOWA55555 PERMIT #000

½

HOW DO· YOU INCREASE

PATIENT --·. ~...: ~~- .. ~ ._.. ~..,.;,-- - ~ ....., ..-.;,,,,.,.._, ,._,.._ ~~ ,__,,, -~

REFERRALS· AND·RETURN

• VISITS? The best way to increase patient visits is to increase patient contact.

The more you are able to tell a patient about your office and what ----.:;;--..;;-._..... ~~.,;.;;:.=.;:;;;;,...=...;:;..::;....~-= ~-,;:;,~~-~.

you do, the more likely the person will return and possibly bring

someone else, too. And don't forget that communicating your ideas

to prospective patients is important as well.

communication: That's where Chirographies can help you.

Imagine communicating with · your patients by mail every month,

combining your own logo and message with information already

researched and formatted for you. Chirographies provides this

service. Our two-colored, monthly newsletters are informative and

up-to-date. But what makes the Chirographies newsletter so special?

Why ChiroGraphics Newsletters are Special

1. PERSONALIZATION our newsletter is YOUR newsletter! It has your name and logo on the top of the front page and space on the back page to write your own article or message.

You might want to use the back page to tell your patients about an upcoming event at the office, introduce a special promotion, or talk about a health problem you've seen a lot in patients recently. or you can use a message that we write to fill that spot. In either case, you have the flexibility to make your own decision.

2. BROAD AUDIENCE APPEAL we design the newsletter each month to appeal to the variety of people who might use your services. The articles for each issue will hold the interest of patients from many age groups. Health concerns of senior citizens, adolescents, parents with young children and those who've entered middle age are addressed through the year.

!. CHIROPRACTIC AWARENESS Some of your patients may have come to you as a last resort. Your newsletter will inform patients and non-patients that Chiropractic offers more than relief for "stiff backs"-it is a total, natural health care plan and a valuable health resource.

HOW to Order CURRENT ISSUE: You can order a current copy of a Chirographies newsletter each month. on the first of the month, a sample of the next month's issue is sent to you to preview. Examine it-if you decide to order that issue, just fill out the order form and mail it to us. If you mail your order­form before the 20th, we will ship your order to you befere the 5th of the next month.

For instance, on the 1st of February, you receive a sample of March's newsletter. If you want that newsletter, return the order form by Feb. 20. The March newsletters will be shipped to you before March s. <Orders mailed after the 20th are ac­cepted but may take longer to process.> PREVIOUS ISSUES: our best-selling previous issues are listed on the right. If you prefer one of these to the current issue, place your order anytime. Allow three weeks for delivery and be sure to specify the volume number <printed on the lower right back page of each issue>. vour logo will be printed at the top of the front page. If you don't have a logo, we'll design one free. However, there is a one-time ss.so charge for photos.

on the back page, there is space for your office hours and a message of your choosing. You can write it yourself <articles of less than 200 words will be typeset for free> or you can use the article we supply.

PREVIOUS ISSUES -Still Available

VERTEBRAL SUBLUXATION

•

ARTHRITIS

WHIPLASH Clic.!f

n ame

• The Silent Killer • "There's Nothing Wrong With Me,

I Feel Fine!" • 1 0 Reasons Why I Had Surgery • Your Nerves Don't Hurt .

VOL. 1019

• Do you have a . • Vertebral Subluxation? • How Chiropractic Works • Sciatic Pain • Did You Know (Gardening Tips)

VOL. 1030

• A Crippler of Both Young and Old

• Facts About Arthritis • Exercise • Follow Through

VOL. 1023

• What is Whiplash • Symptoms of Whiplash • Sports Injuries • Did You Know Subluxations can be

Chemically Induced? • The Basic Food Groups

VOL. 1031

DISC DEGENERATION

• Disc Degeneration /Pinched Nerve : Delay is Your Enemy

• Mechanics of Disc Derangement • New Horizons • Danger Signals • Back Aches

VOL. 1042

NECK PAINS

• What a Pain in the Neck • Hypertension . . . A Real Monster • NO! It's not too Late! • Ask the Doctor

VOL. 1020

HEADACHES • The Migraine • Sciatic Pain • 8 Danger Signals • Ask the Doctor

VOL. 1017

• Pain- The Warning System of Your Body

• Never Judge the Seriousness of a Pain By it's Location

• Headaches-How do you Spell Relief C-H-1-R-O-P-R-A-C-T-I-C

• Effects of Pinched Nerves • The Anti-Headache Diet

VOL. 1046

SCOLIOSIS

STRESS

• Does Your Child Have Scoliosis? • Scoliosis - The Cause • A Simple Check for Scoliosis • Time for a Check

VOL. 1022

• Stop Being a Prisoner of Pain! • Some Facts About Drugs • Stress Related Subluxations • Steps to Good Health

VOL. 1033

• Stress-A Mainstay of Modern ­day Life

• How Chiropractic Relieves Stress

• Stress Affects All Ages • Ulcer Relief • Rating Scale • Stress-Reliev ing Exercises

VOL. 1049

NATURAL HEALTH / """ C ( liQ.1.if \,_ 1.,arne

• Choosing a Health Care System • Chiropractic - The Winning Edge • Occupational Hazards • Kids Page (Color Me)

VOL. 1027

• Getting Back to Good Health Through Chiropract ic

Understanding Chiropractic The Power Within Adjustment for Life Locating the Cause The Health Within

• Natural Medicine for First Aid Emergencies

VOL. 1028

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Do You Have a Vertebral Subluxation? If you are like many Americans,

your spine has one or more spinal vertebrae that are not in their pro­per alignment.

This means that one of the spinal bones has moved and does not match those vertebrae above or below it. This condition could be called "The Silent Killer." Since 99 percent of your nervous system deals with body function and 1 percent with pain, the subluxation could continue undetected for years unless trig­gered by a traumatic situation causing pain. · Look at the sample illustration. As you can see, one of the bones is out of place. This is called a "Displaced Vertebra", or spinal subluxation. If this bo

When observed by a lay person, the principle of chiropractic care often appears detailed and com­plex.

It is necessary for doctors of chiropractic to have a clear understanding of the body if they are to be effective in their treat­ment of patients. Even though you may not have an understan­ding of the various nerve trunks, t he muscle groups, or the organ functions, the principle of bodily function is relatively simple.

spinal column and run to the vital organs within the body. When this

pe it results in what is com-mon) called an "Impinged

If ou have an impinged yo spine, the natural · :e-giving energy that ugh your body is inter-

ru . This can result in pain, ii-In ss or organ malfunction.

Chiropractors are specially trained to locate spinal subluxa­tions and eliminate them through gentle spinal adjustments. Once the impingement is rembved, your nerve trunk can begin return­

\. ing to its normal state, similar to ' \ ' the one shown in the illustration.

As this occurs, your body will begin returning to a more natural health condition and you will feel better. Call our office for an ap­pointment today! Natural health is as close as your phone!

iropractic Works The brain operates much like an

electrical power plant. It creates the energy necessary to keep the body running. Much like a power plant, it sends this energy over a series of wires or nerves to the various organs and muscle groups located throughout the body.

These nerves begin at the base of the brain and run downward through an opening in the spinal column to the area of the body near the organ where the nerve branches out from the spine through yet another opening to the organ or muscle.

When the nerve impulse is sent from the brain, if all is well, the muscle or organ will receive a full burst of energy and function pro­perly. A simple example would be the electrical power plant near

Co ntinued next page

How Chiropractic Works (Continued from page l)

your home. If the lines are up, and the power plant working, you need only to turn on the light switch to get full power and light into your home.

The spine is a miracle of engineering. It is comprised of 24 hollow bones called vertabrae. These vertabrae are separated by a pad or "disc" which allows the spine to be flexible, and our bodies to bend.

During our everyday activities our body undergoes a series of bumps, jars, twists, etc. These oc­currences can occasionally move the vertabrae slightly from their proper alignment. When this hap­pens, the spinal bone presses on

the nerve trunk as it exits from the vertabrae, and the flow of energy from the brain is inter­rupted or reduced.

This reduction in nerve energy causes your body to act much like the appliances in your home would act if you reduced the elec­trical power which they received. You would notice that they would work poorly, or not at all.

Due to this interruption of nerve energy, the organs and muscle groups which are powered by this energy may begin to malfunction, causing problems in areas of the body often not even related to the spine.

When symptoms

ciatic Pain

Many other causes of sciatica tion in the lower spine, a vitamin which can build pressure on the e nerve and pressing on it, a slippe roots emerge in the lo r back a nerve. However, thes most frequent caus •

d constipation eveloping near the

evel where the nerve e and press upon the

nching of the nerve is the

The sciatic nerve i the I ti he body, which is a main com ­

best not to assume their cause as many times the origin of the symptom may be hidden in a spinal subluxation . Doctors of chiropractic are specialists in evaluating the spine and its ef­fects on the body. Often a spinal adjustment may be all that 's necessary to turn on your body's natural energy.

Call our office today. A check of your spinal integrity could be the first step towards your feeling good naturally.

i and the thi h lower leg,_f oo_t an ,.._ __ -1 - -1- -u

toes. There are two nerv . On extends from the spine down the left leg and the other down t 1ght leg . The roots of the sciatic nerve are in the lower spinal column, which is the most likely area where sciatica begins.

A victim of sciatica can be a healthy person in all ways with all bodily functions normal, yet can be partially or totally invalid, due to sciatica. The pinching of certain spinal nerves between spinal bones can cause unbearable pain. Sciatic pain is tearing and sharp. It shoots down the Sciatic nerve and extends into the hip, thigh, and the back portion of the leg. It may also go on to the ankle and foot, or can be present in all of these areas at once. The pain usually is cotts­tant, although it may leave for an hour or a day only to return.

Sciatic pain is so mild in the beginning that most people ignore it all together. It can be ignored for years as nothing and then the slightest wrong movement turns into a violent sciatica. By ignoring mild back pains, treatment may be unnecessarily complicated and prolonged.

And as always, your doctor of chiropractic works to find the cause and correct it without the use of drugs . Call our office today.

Ask The Doctor Q: My husband has trouble sitting for any length of time. Even though he has tried to limit the time he sits, he has pains in his lower back and legs. The muscle relaxers he has been taking worked for awhile, but now he can bare· ly sleep at night and is constantly in pain. What can he do?

A: Not having diagnosed your husband's problem, it is difficult to determine the ex­act cause of his discomfort. It is possible that he has somehow misaligned the vertebrae in his lower back . This could have been caused by many things, lifting wrong, a fall that may not have attracted much at­tention. Even sleeping wrong could be the culprit. Most assurably, muscle relaxers or pain killers will do little if anything to eliminate the "cause" of the discomfort. He should make an appointme11t with his doctor to have his problem properly diagnosed. It is extremely possible tha short period of spinal adjustments nli h alleviate his discomfort, and get hi ff t e muscle relaxers.

Did You Know ...

Q: I've been under chiropractic care for a short while, and I notice that I'm ex· periencing some discomfort similar to what I felt a year or so ago, before I started my treatments. I feel better than before, but this discomfort bothers me. What causes this?

A: When the vertebrae in your spinal column first became misaligned, you probably felt many of the discomforts that you are feel­ing now. This was caused by nerves being ir­ritated by spinal bones (vertebrae) which pressed on them, and by muscle and organ re-adjustment due to this change in the body structure. Over time , the body will tend to restructure itself to compensate for the misaligned ebrae (known as subluxa-tion). Now e spine is being put in its

Ii nt, these same nerves, an" are experiencing yet

H ay result in a re-oc­al symptoms. This is

not be cause of great tou continue your regular

r cti djustments, you'll probably a hese symptoms will gradually

r as your body returns to natural

Planting a garden whether it be es can be fun? What better feeling than to .be able to enjoy a beautiful yard filled wit o ers, and eating your own homegrown vegetables? No special "green thumb" is needed er, ere are some things to keep in mind. First start with good enriched soil. Work ',AlJ·'"'"'-''viL and t. Use hybrid seeds or good nursery stock. These do resist diseases and weath lant in wide raised rows. Keep soil moist. Borders and gardens need at least 1" of e p areas clear of weeds. Grow peppers and tomatoes in wire cages. This not only takes uoJJ~,-st11a1te t prevents ground bugs and rot. Keep harvest going longer by pick­

--"-- i~n-g bearing plant sa s they ripe . And last ofal l, be sure to rinse off gardening tools before storing away as this will help keep tl1~u,,i.rarvm eroding. Good luck and enjoy!

Flowers • For dry places (alyssum,

bachelor button , petunia, pop­pies , zinna)

• For semi-shade (alyssum, cole­us , impatients , nasturtium, pan­sies , salvia)

• For fairly moist places (coleus, larkspur , mari g old, pansies, violets)

• For best fragrance (sweet alyssum, carn a tion, honey­suckle, lilly of the valley, nastur ­tium , sweet sultra, sweet peas, sweet william)

Vegetables • For early quick crops (bush

beans, early beet, lettuce, onion sets, early peas, radishes, spinach)

• For later slower crops (broccoli, cabbage, carrots, cucumber, melons, peppers, pumpkins, squash , tomato, zucchini)

Trees • For autumn color (ash, birch,

hickory, smoke tree, sassafras, scarlet maple, pin oak, red oak)

• For our feathered friends (choke cherry, flowering crab ; mull­berry)

• For smoky cities (cottonwood, flowering crab, elm, green ash, locust, poplar, russian olive)

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THE CHIROPRACTIC APPROACH

What is the Chiropractic Ap roach, and will it help me? This is a que · that I am asked quite often and it is a very good one. The quickest way to answer that question is to tell you that the Doctor of Chiropractic treats the cause of the problem, unlike many other health care services that merely treat the symptom.

When you come to our office and are in dis­comfort or pain, we don't just ask, "Where does it hurt". Our most important consideration is to find out WHY it hurts. Without finding the cause we cannot effectively treat the symptom. I also understand that each patient is an indivi­dual who must be treated and analyzed as such.

Getting to the cause of your problem is our first goal. After asking many questions about

t any falls or injuries you tice that I take great

eche ing your spine. The pF lems originat es in the rtant to make sure that it

· · i p rf t lig ent. Any misalignment can rrita ·o or pressure on the nerve that

ea s the s al cord through an opening be-t ee the vertebrae. Every cell of your body

• rec iv nerve impulses either directly or indi ­ec from the spine. When those impulses are ocked, the cause of your problem begins.

Each nerve in your body carries the impulses to a certain organ or part of your body that is

1 needed for it to function properly. When this impulse is cut off because of spinal misalign­

; :n::ient, the organ that it is feeding can, and some­times will, die.

After reviewing your case history, and with the use of x-rays, I am able to determine if spinal subluxation is the cause of your health problem. Only now can I begin to remove the cause of your problem, and let the recuperative power of your body get back to work.

Once I have found the cause of your problem and have started you back on the road to recov­ery, you must work with me so I can continue to remove the cause. How long this will take varies with the circumstances of each individual. I can assure you that I will get you back to good health as quickly as possible.

Now that you understand the Chiropractic Approach, why don't you help yourself, a friend, or loved one by calling our office today.

Lifestyles and Adjustments

Instead of asking yourself "Why children, etc. In doing this you are using your do I need an adjustment regular- back to lift instead of your legs. Over a period of ly?", you should be questioning time, this type of everyday lifting can subluxate how it's possible that the spine the spine. stays in place at all! Unlike decades ago when the working person

Take a moment and consider had various activities during the day using all the lifestyle you lead and the his/her spinal muscles, we generally do not. things you do during the course of Now people have one specific activity in their a day. Sleeping, standing, sitting, place of work, using only very few spinal mus-

and lifting. But are they done correctly? Prob- cles. It could be a professional sitting at his/her ably not. Do you sleep in the proper position on desk at length, a secretary typing with head a mattress that's not too soft? Do you sit in your turned to one side typing, a machinist standing car seat for long periods of time, (that really are all day with his w · ht on one leg, various walks nGt- desi-gneG-f}-F0I3er-l y- fe.r- your - s13i-ney?-S13e-nd-- 0f- H-£e, all 0fll-): sin 1-i-mJ tea -ar-eas-of-t-h.e spinal your evenings sitting in an "easy chair" that al- column. T · c n nly result in a continuous lbws your spine to be put in distorted positions? th spine.

Lifting objects should be with your back and As ¼0l1 can see e are onstantly abusing our knees bent. Sometimes a situation will present spin . Is here an d why it is so important itself where this is not possible. In that case you fof e ul r spi a xaminations and adjust-must bend over from the waist in an awkward ? h eall our office today and make position. For example, taking groceries out of for yourself and a loved one! the car, moving objects, picking up babies and

t is a mist - n elie that "Women are born to pain and suffering." Most women are convineed that ey ust go through life suffering periodic pains, and they look with dread to that time o the month when their suffering and discomfort is due again,

If 1s per tl normal and natural for the female body to have those periodic outbursts of the ..,,,-,,s-------,,---,- -0--,-r,1 - o-~-g-,1"1---s. Such a penooicaischarge -is necessary or a proper, be aTI:by female body.

At ·s time of the month many women go through the misery of cramps, the low feeling and overall discomfort, It is not necessary for any woman to suffer these discomforts. When the body is functioning properly and all of the glands and organs are in their normal healthy condition , the female does not have to succumb to the aches and pains which beset the unhealthy body .

Relief is only as faraway as your phone. As a Doctor of Chiropractic I believe that everyone is entitled to perfect health, Chiropractic could be your answer to natural, normal health ,

You should know that the body functions perfectly and normally, as nature intended, when there is a free flow of vital nerve energy from the brain, through the spinal cord and the nerves of the body to the organs, glands and muscles of the body,

When a disorder occurs that interferes with the free flow of this vital nerve through the body and puts pressure on the spine, a disorder to that part of the body will occur.

Any of the discomforts you are having could be the result of such a little thing as pressure on a nerve that is disrupting the natural function of your body,

A visit to our office for a painless chiropractic examination could reveal the disorder that is responsible for your pains, Don't suffer any longer: Chiropractic works.

Lessons from life . . . A child that lives with ridicule learns to be timid. A child that lives with criticism learns to condemn. A child that lives with distrust learns to be deceitful. A child that lives with antagonism learns to be hostile. A child that lives with ajf ection learns to love. A child that lives with encouragement learns confidence. A child that lives with truth learns justice. A child that lives with praise learns to appreciate. A child that lives with sharing learns to be considerate. --A child that lives with knowledge learns wisdom. A child that lives with patience learns to be tolerant. .· ,

l

A child that lives with happiness will find love and beauty. ~~. 'if

"The only way to change the world is to change mi ds."

Tl ON YOUR SIDE ve~ ing in life takes time. Just as stars are not born

"'er 1ght and ·dreams do not come true with the blink of an eye, you cannot expect what may have taken years to cause the problems you may be suffering from today to suddenly disappear with one visit to our office.

Physical problems may have started years ago when you fell off the bike as a child, or tripped down the stairs or even by simply lifting too heavy of an object in the wrong manner. Just as it has taken a long time for the symptoms to arise, you should not expect the cause to be corrected immediately. Just as a cut or bruise takes time to heal, a p_inched and deadened nerve takes time to heal.

Nature's process of repair may seem slow to you at times, but they are even more sure. We hope that with

our help you will understand the workings of Nature and come to understand that time is on your side. We want you to understand that for every effect there is a cause. The cause of sickness can be due to pressure on the nervous system and this can result in retardation of normal bodily functions. If this is not corrected, disease may result.

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It' s getting to be that time of the year. A time when the who le world is ready for that nice warm sunshine that is just around the corner . No matter where you live this winter has been one of the coldest on record . North, South, East and West, we have all been hit w ith the w inter blahs. Well now is the time to say goodbye to old man winter and get ready to jump into Spring. But before you make that big jump there are some things you should do first.

If you are like a lot of people you could be a little out of shape from inac­tivity over the winter months. So before you go out and swing that golf club for the first time or start on your gardening projects or any other strenuous activities that you can't wait to get started, I strongly recommend you stop by our office to help you get started off on the right foot .

Continued on next page

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CHIROPRACTIC for the

HEALTHY

The most common and obvious benefit of regular Chiropractic care is that it can help increase and pro­long your health. Regular check-ups and adjustments when necessary help to insure that your nervous system is functioning at an optimum level.

A preventive approach to health care is both prudent and econom­ical. The comparative differe nce bet ween the rising costs of '' emergency medical care'' and the benefits and low cost of preventive Chiropr actic care has prompted millions of people to get we ll and

for the ILL

Most people seek the help of a chiropractor after they have suf­fered for a period of time . Often, people come to us after they have lost hope wit h conventional medical attempts to help them. The cause of the problem could be a single in­cident such as a car accident or a fall, or a series of seemingly minor incidents such as repetitive motions at work or poor posture.

Regardless of the cause, if the structural problem is left uncor­rected, the body tends to adapt to

stay we ll with Chiropractic as their first approach to their health pro­blem.

Don't you, your family and your friends deserve the best possible health and health care? Bring your family and friends with you to the office. Let them see for themselves what Chiropractic can

do for them.

the abnormal and unnatural condi­tion. The longer this problem is allowed to persist, the greater the likelihood of developing serious complications that can further adversely affect your health. Fur­ther, the longer the problem is left uncorrected; the greater the degree of spinal degeneration and permanent disability that may take place.

Don't ignor e your problems with the false hope that maybe they wi ll go away . If you haven't had a check­up in a wh ile . . . call now to pre­vent any health problems from growing .

Continued from front page You would not enter your car in the Indianapolis

500 after letting it sit all winter, so do not try to do the same thing with your body. All things in nature take time so let us start at the beginning.

A visit to our office before you start any workout program could prevent any unnecessary problems that could occur from trying to make your body do something it is not ready to do. If you have had ad­justments on a regular basis throughout the winte r we can help you with the proper exercise program. If you have not been in to see us on a regular schedule, you owe it to yourself to make an appoint­ment so we can get you started in the right direc­tion.

As a Doctor of Chiropractic I take great care when it comes to your good health . I want all of my patients to be free of any aches and pains so that they may live the life they want. In order for this to happen I need your understanding and cooperation. Only then can we work hand in hand to make you be the best you can be.

Let us make your "Spring into Spring" a safe and healthy one, call for an appointment today!

All modern , up-to-date insurance companies provide for chiropractic care. Many major industrial plants employ chiropractors to look after the health of their employees, with the reasoning that chiropractic care returns disabled employees to their jobs quicker and with less cost to the worke r and employer than by any other mode of treatment.

DIET 8

NUTRI Some notes on breakfast .. . A ten-year study involving 7,000 men and women found that the death rates were 40% higher for men and 28% higher for women

who rarely or sometimes ate breakfast compared with those who had breakfast almost every day! A Universi-ty of Iowa study indicated that those who ate breakfast had a faster reaction time, less muscular fatigue and were more producti ve in the late morning than those who skipped this most important meal. A University of Minnesota study found that 2,000 calor ies consumed at ISreaRfast helpe peop e ose we1g t w ile 2,0-0- -- • calories consumed at supper put on weight! And one last fact ... researchers at Pennsylvania State University found that adolescents who skip breakfast consumed 40% less calcium and vitamin C and I 0% less iron and thiamine. The bottom line time and time again, breakfast has proven to be one meal you should not do without!

justments of the spinal column. Many millions of people annually receive chiropractic spinal adjustments with outstanding results. There are now over · 500 insurance companies in America which honor and recognize legitimate chiropractic claims.

The Federal Government has pro­vided for chiropractic care through its insurance programs such as Medicare and Medicaid. Insurance companies which offer protection for almost everything, have, in rapid numbers, begun to recognize the right of the policyholders to choose the doctor and healing method of his or her choice.

In the past 7fJ years, chiropractic has gn:>wn to be the larg@st natural healing science in the world. Its prac­titioners are recognized for their understanding of the restoration and preservation of health through ad-

~fevide3 for

Chir'opfaetie Care..,

The number of insurance com­panies that recognize chiropractic on an equal basis with medicine is ever increasing. Many executives of the largest insurance companies recom­mend chiropractic care for heart , hypertension , strains, sprains, lum­bago, female diseases and many other diseases. In most cases, they tell us, claims run less time than those attended by medical doctors .

A good, responsible, complete in­surance program should always pro­vide for the doctor and healing method of your choice. You should investigate the provisions of your prospective insurance policy to make sure that it does.

"It's Just Your Nerves" "Your trouble is nerves, just nerves,

that's all," many have been told . But your nerves are too important to your body to be dismissed so easily.

Nerves make possible every func­tion of your body. Your nerves transmit all sensation to and from the brain. Your nerves make possible sight, smell, taste and hearing. Nerves maintain your balance and keep your body temperature at 98.6 degrees. Nerves control your blood pressure, stomach action, blood flow, speech and breathing. Nerves make your bowels move. Nerves make it possible to swallow. In fact, every function tak­ing place in your body is under the control of the nerve system, often call­ed "THE MASTER SYSTEM OF THE HUMAN BODY.'' This master system regulates and contro ls all other systems of the body, including the cir­culatory system, the digestive system, the respiratory system, the muscular system, the reproductive system, the glandular system, lymphatic system, and eliminative system.

NATURE'S HEALING POWER

Perhaps you have never been bless­ed with natural health natural health that comes only whe n you have a perfect, unblocked nerve system. I'm talking about the solid ''yours-for­life" kind of health that gives you more than enough strength and energy for the day's work builds firm tissue

and muscles all over the body fights off the usual deterioration of "middle age" brushes aside sickness, shrugs off ordina ry aches and pains rewards you contin uously w ith that "isn't-it-great-to-be-alive" feeling day after day.

Yes, that's the kind of health I mean. Not one person in a hundred has it to­day, but chances are you can enjoy health like that ... if you are willing to open your mind to a new look at life and health .

HEAL TH T AT LASTS Al l healing of lasting value comes

from within the body. You were born to be healthy, and health is w ithin you now. But good health depends on

in the organs and limbs serviced by these nerves.

Th€ malfunction of one organ can af­fect anoth,er and sometimes several. Nerves not only control every organ and function but intercommunicate and connect each part of the body to every other part. Whether next to the skin, close to the bone, or passing through tissue and muscle, whatever their function or wherever they go, all nerves connect with the spinal column and the b ain.

THE KEY TG NERVE HEAL TH Your spine is vitally important in the

maintenance of your normal, natural good health . A misaligned spinal vertebrae can cause disease 1n any

REALTH THAT LASTS COMES ONLY WHEN YOU HAVE AN

UNBLOCKED NERVE SYSTEM

good nerve function. Nerves are the electrical system of

the human body and the spinal column is the "switchboard" controlling health.

;fhe nerves to all parts of the body start in the brain, pass down inside the spine, exit through narrow openings between the vertebrae, and extend outward to the various organs and limbs. Any pinching of these nerves as they leave the spine can cause trouble

part of the body. The nerves go to and energize every organ, tissue, and living cell of your body-arms, legs, ab­domen, head , etc.

The Doctor of Chiropractic works w ith the spine and nerves. He has spent many years studying and learning the innermost secrets of the human nerv e system. His objective is to locate and correct the nerve trouble that may be causing the abnormal functions and disorders in you r body. By freeing the "blocked nerves " your chiroprac­tor releases nature 's wonderful healing power.

HAVE YOU BEEN TESTED?

A simple, painless and inexpensive spine and nerve test can quickly reveal if you are a chiropractic case. You owe it to yourself and your family to have your nerve system tested and find out for sure. Every health problem has a cause and the cause must be found and corrected before you can get well.

Pick up the telephone now and call our office today and make an appoint­ment for a chiropractic spine and nerve test.

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Wh~ Continuct, cAdfustment3 cAfter You Feel Good?

Many persons think of chiropractic as a treatment of their conditions, feeling that when symptoms disappear there is no further need for chiropractic care. Their belief is far from the truth .

We are interested not only in restoring your health, but also in maintaining it . We know from study and ex­perience that once vertebrae have gotten out of align­ment and have been allowed to remain in incorrect posi­tions over a long period, the bones just as easily can lip out of line after proper chiropractic adjustment, an il:ha the correct position of your vertebrae must be keP,t wn­til the bones will stay in place naturally.

''Develop a onee amon h

ehil'opraetie haliitl''

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© ChiroGraphics 1986 Vol. 1953

YOUR CLINIC NAME Doctor's Name

All those aches and pains that you've been tqld arc a natural part of aging simply are signs that your body is being hampered in using its natural and miraculous power lo heal itself.

As we grow older, the stresses and physical traumas everyone experiences tend to create condi­tions that interfere with the flow of vital nerve energy from the brain. through the spinal column and out into the body.

As more birthdays pass, w11

may not adapt as easily to illness and stress as we once did, and muscles. ligament s and joints all tend ·to lose· lone an d flexib ility as the years go by.

Many of our pati ents ha ve been amazed to find tha t con ditions they had . been told were perma­nent have vanished , after Chiropractic care helped their bodies resume the natural healing process.

Regular spinal checkups and ndjustments arc essential in maintaining that flow of energy . . Age isn't just a stale of mind -it's a state of health and attitude. Call today and start enjoying the Coldei1 Years.

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How Soon Should Chiropractic Care Start? Like everything else in life, it

should start at the beginning. Prenatal care is the best time to start. A healthy mother-to-be is very important not only to the mother during the time of pregnancy, but a must to the un­born child. A woman changes profoundly during her time of pregnancy, not only physically, but emotionally as well. Nearly every function of her body will change, even its structure in order to accommodate the grow­ing embryo.

Nature has a way of helping the healthy mother­to-be to accom -

modate the growing infant. Your nervous system is vital to a healthy pregnancy. Because organs depend on nerve impulses sent from the brain, any in­terference could cause the mother-to-be to experience kidney difficulties, severe lower back P.ain, pain in her hips and leg or pelvic discomfort.

arly consultation with your Doctor of Chiropractic is a good way to help Nature make this phase of your life a healthy and

fulfilling experience for the mother-to -be and the health and

well being of the unborn child.

Chiropractic Parenting

Many parents wonder if taking their children to a chiropractor is a good idea. Often these are the same parents who will spare no expense or effort to correct visi­ble injuries to their children.

THE FIRST

CHECKUP Most parents start prepari :

for the comfort and well being a child long before it is bar When the child is born , it is giv, a co plete examination f physical and mental defects, or it?

Serious 12roblems such subluxations, fixations, spir

It's true that a broken limb or a scraped knee demands im­mediate attention. However, I wonder if there would Be the same level of attention if those forms of injury failed to show up for weeks, months or years after b:appenmg. n or una ely, t at's often the way it is in Chiropractic cases .

-- =urvaJure nd-0-t-her- s-tructw

While your child may appear happy and healthy, it is highly possible that th ough normal evezyday play habits, they may have received a spinal subluxa­tion. Unlike the cut or scrape that is immediate and aemands atten­tion, a misaligned spinal cVertebrae can exist unnoticed for some period o time before its ef­fects are fully known.

These "effects" are usually wide ranging and long lasting. It may result in our child's vital or:gans not receiving the proper amount of nerve energy from the brain.

When this occurs, your son or daughter needs the same level ot im-mediate attention that you would give for an "obvious" external injury .

Don't let your c_hildr _en suffer through the _same adult health pro­blem s you ma have experienced. Regular chiropractic adjustments, started in the formative years can do wonders towards defusing the time delayed effects of a misaligned spine.

There's new evidence that vitamin E helps reduce premen­strual stress symptoms that make that time of month unbearable for some women. Scientists in Baltimore at Sinai Hospital and Johns Hopkins University School of Medicine found that 150 to 600 international units of vitamin E reduces a number of PMS symp­toms, including nervous tension, mood swings, irritability, anxiety, headaches, craving sweets, fatigue, dizziness, fainting,

distortions ave their beginnin at a very early stage in yo child's life. Because these cone tions can start at an early age, it also the best time to correi while they are still easily cc rected and the body has not hac chance to accommodate itself such problems.

Other problems like colic, bE wetting, hyperactivity, sk rashes, asthma and ups stomach can be related directly spinal problems and your Doct of Chiropractic is the only o trained in the proper way to trE these problems and many othe caused by serious spinal pi blems.

Your child's good health is tl most important thing in his/b life . Call our office today and gi the gift of Life the natural wo Nature and Chiropractic care a one and the same.

depression, forgetfulness , cryir confusion and insomnia (J ourn of the American College of Nuti tion, volume 3, 1984).

How the vitamin relieves PM troubles is uncertain , but or theory holds that vitamin E ma affect levels of androgen, a ho mane that's been linked 1 moodiness and depression .

Finnish researchers have notE and improved sense of well-beir in elderly people who toe vitam in E and selenium, wbic

Independent studies on Industrial Back Injuries prove

CHIROPRACl' IC EFFECTIVE & INE P NS VE

While an industrial back injury is certainly painful to the employee, it also creates pro­blems for labor, management and insurance companies . It's t o everyone's advantage to correct the back injury as quickly as possible. The question then ar ises as to which is the most efficient method of caring for industrial back injuries. Fortunately, we don't have to rely on mere opi ­nion for the answer; several ma ­jor studies of this very situation have already been made and are thoroughly documented.

It should be noted that the back strains and sprains that plague in ­dustry can afflict anyone. The identical type of injuries can often be found in the housewife who lifts a heavy basket of clothes, the office worker who shovels snow from the wa1k-, the weekend gardener, or in any. number of commonplace a c­tivities. Obviously records are kept more thoroughly on in ­dustrial back inj ries, but the same pattern cQuld ap ly just as well to many othe areas.

the y speculate may protec cells fr om oxygen damage and slow th e aging process. 1':lthough th Y. used mammoth dos s of both, they re ort no side effects . They did note improvements i anxie­ty, mental alertness self-care, motivation an<l initiative (Biological Trace ElemenJ Research, May, 1985). Further res earch needs to be done in this area before anyone can self ­ad minister the large doses used here.

FLORIDA STUDY; In 1956 an independent i:esearch study of the records of the Florida Industrial Commission was made, overing all cases of sprains and strains of the neck, spinal column vertebrae and back (external). The total number of cases a alyzed was 19,666. In this study comparisons were made between patients ti:eated by medical doctors and chiropractors . All f~gures given a ,e averages.

Total Number Treatment of

Cost Treatments

$ 60 9

$102 9 6

The same comparison was made of cases treated by chiropractors and those trea ed by specialists: orthopedists, neurologists and occasionally psychiatrists. AU figures given are a

Total Work Number Treatment Days of

Cost Lost Treatments $ 59 2.5 8.6

$299 30 18.1

CALIFORNIA STUDY: C. Richard Wolf, M.D., utilizing records provided by the California Division of Labor Statistics and Research, in 197 completed an independent study of back injuries which are routinely reported to the Division. Dr. Wolf's study was designed to compare time loss aue to industrial back injury when treated by either a medical doctor or a chiropractor. The study was set up to deal with the next arriving 500 reports of back injuries ti:eated by M.D.'s and the next 500 who sought chiropractic eare. Each of the patients was contacted by mail and asked three questions regardin the treatment they had received . Of the 1,000 queried, 629 replied to the letters. :rhe results are tabulated here .

Aver. No. % Losing Work % Reporting % Reporting Over 60 Days Complete No Lost Work Lost Recove!}'. Work Time Days

Chiropractor 15.6 51 47.9 6.7

Medical Doctor 32 34.8 21 13.2

SUMMARY: We have now covered the facts as revealed by official records from people who could conceivably have no bias in the matter. They deal only in statistics. Ranging from 1949 through 1972 the conclusions are inescapable: chiropractic is far more effective in dealing with industrial back injuries. The records reach this inescapable conclusion without any additional comment being required.

Your Personalized article can go here Everyone needs a periodic ~~~~~~~~~~~~~

spinal examination ... ' especially kids!

Spinal problems can cause health problems

Falls and bumps may dis turb spinal ment and gro wt h.

Many differen t typ s of iJlnesses are caused by spinal proble ms.

Your doctor of chiropractic is a spinal specialist off ering comprehens ive hea lt h care.

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© 1986 ChiroGraphics Volume 1052