ChiquitaGroup3

RizwanFredaYuya

Leading fresh fruit producer.

25,000 employees in 70 countries

Major banana supplier in Europe and N. America

44 % share in the world (2009).

Introduction

$36m Chiquita’s Operations in Colombia

Autodefensas Unidas de Colombia (AUD)

Paid AUD $1.7m between1997 to 2004

Sold operations in 2004

Lost of $9million & Fine for guilty, $25million

Ethical Dilemma Background

Stakeholder Theory

Chiquita

Governments

Employees

Competitors

Local communiti

es

NGOs

Customers

Shareholders

AUC

•Agree to pay•Refuse to pay•Exit the country

Chiquita’s Choice

Evaluation of Chiquita’s Choice

Financial Report $ 3,470.40 million in total revenue. $ 2,081.05 million in revenue of the banana

division (2009) (approx. 60% of Chiquita's sales) Market share 44 % share in the world (2009). Core value in business ethic e.g. Integrity, Respect, Opportunity and Respect Corporate Social Responsibility Social Accountability 8000 (SA8000) Ethical Trading Initiative (ETI)

Conclusion

Chiquita Brand International, Inc (2010) corporate social responsibility. Available from: http://www.chiquitabrands.com [Accessed on 4 December 2010].

David, E (2010) ‘Chiquita Faces New Claims Over Colombia Terrorism’ Bloomberg Business week , Available from: http://www.businessweek.com/news/2010-04-15/chiquita-faces-new-claims-by-families-over-colombia-terrorism.html [Accessed on 4 December 2010]

Bibliography

Appendix

$0.00

$500,000.00

$1,000,000.00

$1,500,000.00

$2,000,000.00

$2,500,000.00

Net sales in Banana division

2001 2002 2003 2004 2005

56%

20%

24%

Geographical Market in 2009

USOther core Europeothers

Thank you