chips loyalty card schemes overview more and more sports clubs are looking to increase revenue or...

Chips Loyalty Card Schemes

Overview

More and more sports clubs are looking to increase revenue or reward members using a loyalty card scheme. The Chips loyalty scheme is a incredibly flexible, easy to manage and effective method of increasing sales in your bar, restaurant or shop by giving customers a discount when they present a valid swipe or smart card. The more they spend, the more reward they receive.

In it’s simplest form, a flat rate discount can be applied to every member for all purchases. In more sophisticated schemes, different discount bands are created to control how much discount is given to different customer types depending on what they buy, where and when the purchase takes place.

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Chips allows you to influence what your customers buy, when and how much so you can maximise your sales revenue and increase profitability.

Chips also provides a simple and automated facility for holding happy hours or limited special product promotions.

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Main Features

• Use swipe cards, smart cards or proximity fobs

• Links with most door access systems so only one card is needed

• Split payments using cash and swipe card

• The more you spend the bigger the discount

• Top-up members’ accounts whilst serving other customers

• Balance checks and account statements printed at the till

• Pay for facility bookings using your membership card

• Instant replacement cards given with account history intact

• Extensive management reports and controls

Benefits to the Member

In an increasingly competitive market, members are always comparing the facilities offered by their own sports club to those of other clubs they visit. Chips is the most robust, reliable and flexible EPOS and swipe card system and delivers more benefits to members than any other system currently available and without any slowing of service at the till.


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Chips Loyalty Card SchemesExample Print Outs for Members

Members need to know that their money is being managed accurately and securely. The Chips till receipts and the systems ability to instantly report card balances and reprint a members trading history show that the club has complete control over the members pre-paid funds.

Receipt showing:Order value

Discount GivenOpening Balance

Amount PaidClosing Balance

Statements can be printed at the till showing a summary for the period and then a list, in chronological order, of every payment, top-up and discount.

Any queries about a payment can be resolved by the till operator entering the order number (e.g. O:64066) and an exact copy of that receipt, however long ago, can be printed and given to the member.

The card statement is an absolute audit trail that protects both the till operator and the customer and clearly demonstrate that the club is in complete control over a members swipe card account.


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Main Features

• One swipe operation – quicker than cash sales

• Continue serving other customers whilst topping-up cards

• Instant card loads at the point of sale (approx. 10 seconds)

• On-screen customer ID checking

• Cards for Group Bookings and staff drinks

• Card payments automatically reconciled in basic till Z-reading

• Balance checks and account history statements at the till

• Split card/cash payments

Benefits to the Staff

Bar staff operating these new facilities (such as topping up cards and checking members’ balances) must be able to do so without it slowing down basic till sales operations and effecting overall quality and speed of service. Chips was developed in partnership with over 100 bar stewards and retail professionals to ensure the operation of the system was both fast and easy.


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Management Reports

Introducing a swipe card system will involve the club holding and being responsible for large amounts of members’ cash. Management of a swipe card system must be both simple and effective so it does not become just another arduous daily office management task.

Click on a report below

Till Reconciliation (Z-Reading)

Members Statements

Card Account Balances

Turnover Summary

CRM, Sales and Marketing



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Back Office Till Reconciliation

The Chips Z-reading automatically records all the information required to reconcile the swipe card account without the bar staff having to perform any additional work.


Report shows:• Trading Summary The split between card and cash sales

• Swipe Card account Overview of card loads, spend and discounts

• Swipe card Pre-charges Lists each top-up with the transaction details


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Back Office Card Statements

A card statement can be printed in the back office for one or a group of members, visitors or staff


card holders. The statements clearly show the following:

Report shows:•Transaction List A list of purchases by date and product group

• Spend/Levy Breakdown Shows which items were valid for levy spend and which items were not deductible from the annual levy.

• Information Summary Shows a summary of the periods transaction and the opening and closing account balance


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Back Office Card Account Balances

The card balance report provides a lot of useful information about your card holders, such as:


• Number of times used and amount spent

• Breakdown by card holder type:• Member

• Visitor

• Operator

• Best performers e.g.;• who has spent the most

• who has used their cards the most

• who has the most money on their account


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Back Office Card Turnover Summary

The turnover summary report provides an overview of the entire card account


Memb. No:

Name:

Opening Balance:

Levy:

Precharge:

Usage:

Purchases:

Membership Number

Customers Name

Opening balance for the

period

Annual levy paid into account

Top ups paid over the bar

Number of times card used

Total value of goods

purchased

Comps:

Turnover:

Discounts:

Transfer:

Levy Spend:

Forfeit:

Closing Balance:

Facility Booking fees deducted

Total purchases plus booking fees

Refunds due to discount at the bar

Funds transferred to other cards

Amount spent on items valid for levy spend

Amount forfeit due to unspent levy

Closing account balance for the period

Fields Definitions


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CRM, Sales and Marketing

The Chips CRM data export allows you to create lists of customers that fall into specific customer types, who have purchased certain products or booked certain types of golf such as ten visitor green fees, a society or corporate golf day. Once selected you can quickly create address labels on a printer or mail merge to create personalised marketing letters.


1. Select results by Demographics: Customer or members type Age Gender Post Code Membership Joining Date

2. Select by Purchasing History: Product Group Specific PLU A purchase value range Product enquiries logged at the till No purchases in the period

3. Output results: to screen display purchase summary (yellow box) output address labels output to MS Word for mail merging


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chips loyalty card schemes overview more and more sports clubs are looking to increase revenue or...

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