chipotle market analysis part 2
DESCRIPTION
This is the second part of our Chipotle project. After deciding which country to enter, we had to figure out distribution and the price of Chipotle in Australia.TRANSCRIPT
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Market Potential Analysis
Shawna Jones, Mollye Peters, Jessica Otterman, Erica Steele
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Distribution
•Australian Stores• Sydney, Melbourne,
Brisbane
•No delivery service•Online/mobile ordering• In-store pick-up
(Haverick Meats Pty Ltd, 2010)
INTERMEDIARIES STORE CUSTOMERS
•Haverick Meats• “Established, longstanding
supply chain”• “Green and natural” farms
•Deliver to store
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Price
•U.S. Stores (in USD)• Steak - $6.53• Chicken - $5.95• Barbacoa - $6.53• Carnitas (pork) -
$6.53• Veggie - $5.95
MEAT BASED PRICING•Australian Stores (in USD)• Steak - $7.00• Chicken – $6.50• Barbacoa - $7.00• Lamb - $7.00• Veggie - $6.50
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Price
•Australian Stores (in USD)• Steak - $7.00• Chicken – $6.50• Barbacoa - $7.00• Lamb - $7.00• Veggie - $6.50
EXCHANGE RATE = 1.0936AUD/1US$•Australian Stores (in ASD)• Steak - $7.65• Chicken – $7.10• Barbacoa - $7.65• Lamb - $7.65• Veggie - $7.10
(Yahoo!, 2009)