chinese whispers music at slingshot
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Chinese Whispers Music at Slingshot 2013TRANSCRIPT
“Creativity is contagious. Pass it on.” — Albert Einstein
Tuesday, 13 August 13
What is Chinese Whispers Music
We bring social media and songwritingtogether for everyone to unite, create and share original music.
Tuesday, 13 August 13
User 1
User 2User 3
Unite Create Share
Whisper Process 33%
33%33%
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What are we going to talk about?
The Music Industry
The Chinese Whispers Music
Team
InvestmentOpportunity
Tuesday, 13 August 13
The Music Industry
Tuesday, 13 August 13
The Industry
Broader music industry
$165B USD
Recorded music industry
$16.6B USD
Digital Revenues
$5.6B USD
•Digital licensed music service - growing at 50%pa• 65% of all internet users have used a licensed music service in the past 6 months$1B USD
Tuesday, 13 August 13
The Industry
Music is driving social media platforms
SOURCE: International Federation of the Phonographic Industry annual report 2012
9 out of the top 10 most watched videos
are music videos
7 out of the top 10 most followed profiles
are music artists
9 out of the top 10 most liked profiles are music artists
Tuesday, 13 August 13
The Music Landscape
Chinese Whispers will disrupt the way
we create music
2013
15
iTunes storedisrupted the way
we purchase music
2003
Spotify disrupted the way we
consume music
2008
Soundcloud disrupted the way we share music
2010
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The Market - everyone can play
STARTER
INTERMEDIATE
PRO
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The Team
Tuesday, 13 August 13
Tim Hodgkinson Founder & MD
• Accomplished musician & composer
• Sales & Marketing Mgr within the Wine industry over the past 12 years.
Michael Kirkwood-Smith Technical Director
• World Skills State, National & International Gold Medal winner - WD
• Small business owner
Daniel Farrugia Creative Director
• Accomplished musician & composer
• Design Director at ImaginationSydney Office across, Sydney New Year’s Eve 2012
The Team
Tuesday, 13 August 13
Sebastian Chase MGM Distribution
• Music industry leader
• International trusted advisor to artists and music business
Lars RasmussenDirector Engineering, Facebook
• Creator of Google Maps
• Facebook Graphs
• Startup investor
The Advisors
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Tuesday, 13 August 13
7 days | 300 registrations | 100 whispers | 12 countries
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Tuesday, 13 August 13
iOS App
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What makes us different?
Technology
‘Social media creative’. Scalable & easy to use
USP
Network of creators from around the globe
to unite create and share music
Community
Content & tutorials to build our unfair advantage
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Revenue Model
Publishing
Subscription
AdvertisingAffiliateMarketing
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InvestmentOpportunity
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“ You are on a winner here.
Loading up your own song and sending it off is exciting.
However, working on someone else's song, someone who you have not met and know nothing about is joyous.
Collaboration, generally speaking, comes with baggage and preconceived notions. You are either doing it with someone you know intimately (musically speaking) or with someone you know at least something about. That whole preconception can be stifling and limiting.
Collaborating with someone you do not know, who's music you have never heard before, who knows nothing about you or what you bring to the table is about as liberating a creative feeling I can remember having.
Well done”
Love So Far
Tuesday, 13 August 13
