CHINESESTUDENTS ABROAD

#1 UNITED STATES美国

#4 AUSTR

ALIA

澳大

利亚

#2 CANADA 加拿大

#3 UK 英国

#5 GERMANY 德国

#6 FRANCE 法国

#7 SPAIN 西班牙

900,000 STUDENTS900,000 Chinese students are currently abroad

USA 304040Canada 110918

UK 92915Australia 91089Germany 30511France 29709

Spain 7000

Chinese international  students spend over $40 billion dollars overseas every year, including tuition and living expenses

$40 BILLION DOLLARS

BEIJING

SHANGHAI

GUANGZHOUSHENZHEN

THEY WANT TO WORK IN A LEADING CITY:

74% RETURN 74% of students return to China after graduation

(Daxue’s data)

INDUSTRY OF RETURNEES

29%

10%

8%7%

46%

FINANCE

EDUCATION

CULTURE

SOFTWARE/IT

OTHER

www.daxuemetry.com.cn/cn/

RETURNEES

05

00

00

100

00

015

00

00

20

00

00

EN

GIN

EE

RIN

G

184

64

7

AD

MIN

IST

RA

TIO

N 6

96

72

ME

DIC

INE

6

119

2

SC

IEN

CE

49

00

2

LAW

3

93

90

LIT

ER

AT

UR

E 3

174

1

ED

UC

AT

ION

29

06

3

EC

ON

OM

ICS

2

62

83

AG

RIC

ULT

UR

E

194

43

AR

T

155

08

HIS

TO

RY

5

33

9

PH

ILO

SO

PH

Y

43

54

MIL

ITA

RY

SC

IEN

CE

22

9

NUMBER OF GRADUATING STUDENTS BY ACADEMIC FIELD

www.daxuemetry.com.cn/cn/

www.daxuemetry.com.cn/cn/

RETURNEES

In China, it is the students chasing the schools and not vise versa. It was very rare to find brochures, websites, and emails written in Chinese. To learn about a university, I checked their websites and

talked to current students to gain information..”

– Undergraduate at Barnard College

““

RECOMMENDS: Establish a digital presence

Step one of recruiting Chinese students is to establish a digital presence via Weibo and Wechat to engage students and

introduce the opportunities the country and university have to offer.

www.daxuemetry.com.cn/cn/

WEIBO WECHAT

The top social media platforms, WeChat and Weibo and are useful tools for connecting to Chinese students

143,792 Weibo followers

CONSUMPTIONOF CHINESE STUDENTS

www.daxuemetry.com.cn/cn/

Average disposable income for a student in China

5,000 RMB/SEMESTER

MARKET OVERVIEW

www.daxuemetry.com.cn/cn/

¥

www.daxuemetry.com.cn/cn/

National standards are dormitory with 4 students per room

Average accommodation fees for a student in China1,200 to 1,500 RMB/Year

KEY MARKETS

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Tuition and study expenses

30%Food and drink

20%

`

SOURCES AND CREDITS

INFOGRAPHIC PROVIDED BY DAXUE CONSULTINGSOME SOURCES ALSO COME FROM INTERNAL RESEARCH

www.daxuemetry.com.cn/cn/