chinese smartphone market development 4q 2013

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Chinese Smartphone Market

Development, 4Q 2013

Category : Country Overview (Telecom)

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Introduction to Report

Launch Date: January 21, 2014

Number of Pages: 15

Geography Coverage: China

Available Format: PDF

Price For Single User License: USD 880

Price For Global User License: USD 1,760

Delivery Time: Within 24 Hours (During Working Days)



About the Report

Chinese Smartphone market in the third quarter of 2013 reached around 87.4 million units, up 13.4% sequentially. Overall, Chinese smartphone sales totaled around 230.5 million units in the first three quarters of 2013, up 93.3% year on year. It is projected that the overall smartphone sales will stand at or over 320 million units in full year 2013.

This report examines the development of Chinese smartphone market during the third-fourth quarter of 2013 from the perspectives of telecom operators and branded vendors.



Research Findings

Looking at market share by branded vendors, international brands – Samsung, Apple, and HTC all saw declines in market share in the third quarter of 2013.

As for Chinese branded vendors, Lenovo posted the highest market share of 13.7%, further narrowing its gap between the market leader, Samsung to less than five percentage points.

Sales volume of smartphones in China arrived at 87.4 million units in the same quarter.



Chinese Smartphone Market Volume, 1Q 2011 - 3Q 2013

Chinese Smartphone Market Volume, 1Q 2011 - 3Q 2013

(Million Units)



Highlights of each vendor’s status

Samsung: In the third quarter of 2013, Samsung continued to lead the Chinese smartphone market with the largest market share of 18.3%. Compared to the same period in 2012, its sales volume nearly doubled.

Apple:

Apple was barely able to hold its market share in China in the third quarter of 2013 with the launch of iPhone 5S and 5C in September last year. The iPhone 5S and 5C have been granted access licenses by China's MIIT and will be sold by Apple's first-time partner China Mobile, along with other partners. China Mobile's enormous subscriber base is anticipated to stimulate a significant growth in Apple's market share in China.



Highlights of each vendor’s status Continues..

Lenovo: Lenovo's share in the Chinese smartphone market has reached 13.7%, only second to Samsung's 18.3%. Since the three major Chinese telecom operators have a great influence over the local market, a good relationship with them plays a crucial role to Lenovo, who depends heavily on telecom operators' distribution channels

Huawei: As a late comer in the branded smartphone business, Huawei has garnered 9.1% of the Chinese smartphone market and 4.7% of the worldwide market in the third quarter of 2013, ranking fourth globally behind Samsung, Apple, and Lenovo.



Highlights of each vendor’s status Continues..

HTC: HTC targets mainly at the mid-range and high-end smartphone market segments. With its goal to build brand image, HTC is yet to have any deployment strategy for the entry-level segment. To secure its market share of smartphones priced at or over 4,000 RMB, HTC has continued to launch new Butterfly and One series.

Xiaomi: Xiaomi used to release a flagship product every six months or so. In mid-2013, Xiaomi launched two Smartphone, namely the flagship MI3 and a value-line model Hongmi. Both Smartphone embodied Xiaomi's core value proposition: high specs at an affordable price.



List of Topics

Development of the Chinese mobile communication market, touching on accumulated mobile phone and 3G user base of three major Chinese telecom operators

Chinese mobile phone market volume, with shipment breakdowns by branded vendor

Development of smartphone branded vendors including Samsung, Apple, Lenovo, Huawei, HTC, and Xiaomi, touching on their product strategies targeted for the Chinese market

Profiling the product portfolios of major Chinese smartphone branded vendors, as of the fourth quarter of 2013



Company Coverage (Partial List)

For more details regarding company coverage and TOC see the last slide

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