chinese and latin font matching transform conference asia-pacific
TRANSCRIPT
A modern vision of the cortical networks for reading
Access to pronunciation and articulation
Top-down attentionand serial reading
Visual inputs
Visual Word Form Area (the brain’s letterbox)
Access to meaning
Inferior frontalregion
Anterior temporal region
Ventral occipito-temporal region
Occipitalregions
Middle temporalregion
Angular gyrus
Posterior parietalregion
Supramarginalgyrus
Superior temporal regionsPrecentral
regionAnteriorinsula
Anterior fusiform region
初步想法
國新 國新
國新 国新
國新 國新
AaAktiv
晶熙黑 圓體
晶熙黑 95
晶栩黑 中宋
書苑黑
InterFace
AaEffra
Aa
Foco Corp
AaCordale
AaLexia
Aa
初步想法
國新 國新
國新 国新
國新 國新
AaAktiv
晶熙黑 圓體
晶熙黑 95
晶栩黑 中宋
書苑黑
InterFace
AaEffra
Aa
Foco Corp
AaCordale
AaLexia
Aa
Effra - AR 95UDJingxicuheiI feel that this is a less successful match than the others. It does not quite capture the softer and humanistic tones of Effra. AR 95UDJingxicuhei is more suited to Aktiv Grotesk than Effra. It also appears too dark in colour when compared to Effra Regular.
Instinctively, I would have chosen AR Shu-lin Hei or AR Newcu Hei. The look and feel is warmer, more in tune with Effra than your choice. I understand that when looking at the design details, like the stroke terminals slightly flaring in Chinese, there is a design discrepancy. However, as far as tone/tex-ture goes it captures the warmness of Effra better than your choice. Would it be pos-sible to see a larger sample of both these fonts together with Effra?
Please note that Effra is our best selling font at present, and I believe that a warm and friendly Chinese complement would make it commercially very successful.
初步想法
國新 國新
國新 国新
國新 國新
AaAktiv
晶熙黑 圓體
晶熙黑 95
晶栩黑 中宋
書苑黑
InterFace
AaEffra
Aa
Foco Corp
AaCordale
AaLexia
Aa
Cordale - AR ZhongSongAR ZhongSong has a good resemblance to Cordale but as already pointed out the weights need matching the Regular and Bold. I also think that it is a bit too cal-ligraphic, too ‘soft’ compared to Cordale which as a strong vertical emphasis and rhythm.
AR ZhongSong, too, has a strong verticality but it’s less ‘spikey’ than Cordale. From my Western perspective, I think some of the curves, particularly in the small drop-like elements could be a bit hardened, and some of the stroke end ‘serifs’ empha-sised a touch more.
I do feel, however, that much of the con-cerns can be addressed by simply match-ing the font weights, the ‘colour’ of the Chinese to go with Cordale. It may be that only a slight reduction of contrast is neces-sary, to match the stroke contrast in Cord-ale more, and that this will suffice already.
初步想法
國新 國新
國新 国新
國新 國新
AaAktiv
晶熙黑 圓體
晶熙黑 95
晶栩黑 中宋
書苑黑
InterFace
AaEffra
Aa
Foco Corp
AaCordale
AaLexia
Aa
Aktiv Grotesk - AR JingxiHeiAR JingxiHei appears to be a very good match, in my opinion.
The main weights are covered for an initial release, and if it is commercially success-ful we could consider matching the other weights.
I feel that the look and feel of AR JingxiHei captures the clarity and simplicity of Aktiv Grotesk by and large. It may be that we would look into some minor detail-ing that Julius suggests. I see that not all weights are currently available in GB18030. It think it would be worth considering to start a project to expand the weight cover-age, to create a truly pan-Chinese Aktiv/JingxiHei font.
Aktiv AR Jingxi Hei(Big5)
東方文字傳情之美東方文字傳情之美東方文字傳情之美東方文字傳情之美東方文字傳情之美東方文字傳情之美
Hairline
Thin
Light
Regular
Medium
Bold
XBold
Black
AEGHabegh01268AEGHabegh01268
AEGHabegh01268AEGHabegh01268
AEGHabegh01268AEGHabegh01268AEGHabegh01268
AEGHabegh01268
Aktiv AR Jingxi Hei(Big5)
東方文字傳情之美東方文字傳情之美東方文字傳情之美東方文字傳情之美東方文字傳情之美東方文字傳情之美
Hairline
Thin
Light
Regular
Medium
Bold
XBold
Black
AEGHabegh01268AEGHabegh01268
AEGHabegh01268AEGHabegh01268
AEGHabegh01268AEGHabegh01268AEGHabegh01268
AEGHabegh01268
Aktiv AR Jingxi Hei(Big5)
東方文字傳情之美東方文字傳情之美東方文字傳情之美東方文字傳情之美東方文字傳情之美東方文字傳情之美
Hairline
Thin
Light
Regular
Medium
Bold
XBold
Black
AEGHabegh01268AEGHabegh01268
AEGHabegh01268AEGHabegh01268
AEGHabegh01268AEGHabegh01268AEGHabegh01268
AEGHabegh01268L
東E
東D
東
東
Eh
東M
東H
東B
東Uh
東Bl
東
EAktiv Grotesk Regular
成果
Gb東新hgAktiv Grotesk Regular + AR UDJingxicuhei Bold
整個遊戲的進行過程中,主角Lil'Howie 都會一直陪伴著你。遊戲一開始,Lil'Howie會作一段表演,並為 TuneLand 作介
紹,以引導你開始作遊戲。當他介紹完後,便會有一段主要的歌舞表演。在每一幕場景,Lil'Howie 都會出現,但它會藏
在某處,你必須用心尋找才會令它出現。第一幕是位於庭院,當 Lil'Howie告訴你遊戲進行的規則後,農夫就從屋子走
出,開始表演「王老先生有塊地」(Old Mac-Donald Had A Farm) 這一首歌,而在其身旁的火雞、牛、小豬、池塘中的三
只小鴨等亦會為它伴歌伴舞。這些童謠都是一些膾炙人口的世界名曲,例如,哦!蘇珊娜(Oh!Susana)、頭兒肩膀腳趾
頭(Head and Shoulders)、春神來了(I'm A Little Teapot)、小星星(Twinkle Little Star)。這些歌曲不但能喚起你
童年的回憶,也可以讓小孩子沈浸在這些歡樂的音樂中。整個遊戲的進行過程中,主角Lil'Howie 都會一直陪伴著你。遊
戲一開始,Lil'Howie會作一段表演,並為 TuneLand 作介紹,以引導你開始作遊戲。當他介紹完後,便會有一段主要的歌
舞表演。在每一幕場景,Lil'Howie 都會出現,但它會藏在某處,你必須用心尋找才會令它出現。第一幕是位於庭院,當
Lil'Howie告訴你遊戲進行的規則後,農夫就從屋子走出,開始表演「王老先生有塊地」(Old Mac-Donald Had A Farm) 這
一首歌,而在其身旁的火雞、牛、小豬、池塘中的三只小鴨等亦會為它伴歌伴舞。這些童謠都是一些膾炙人口的世界名
曲,例如,哦!蘇珊娜(Oh!Susana)、頭兒肩膀腳趾頭(Head and Shoulders)、春神來了(I'm A Little Teapot)、
成果
Gb東新hgAktiv Grotesk Regular + AR UDJingxicuhei Bold
圖描寫圍坐於一張巨型方桌四周的後
宮嬪妃,有的品茗,也有的在行酒令。
畫面上方的四人負責吹樂助興,所持
用的樂器,自左而右,分別為笙、古
箏、琵琶與篳篥。兩名在旁的侍女,
還有一人輕敲著牙板,為她們打節
圖描寫圍坐於一張巨型方桌四周的後
宮嬪妃,有的品茗,也有的在行酒令。
畫面上方的四人負責吹樂助興,所持
用的樂器,自左而右,分別為笙、古
箏、琵琶與篳篥。兩名在旁的侍女,
還有一人輕敲著牙板,為她們打節
圖描寫圍坐於一張巨型方桌四周的後
宮嬪妃,有的品茗,也有的在行酒令。
畫面上方的四人負責吹樂助興,所持
用的樂器,自左而右,分別為笙、古
箏、琵琶與篳篥。兩名在旁的侍女,
還有一人輕敲著牙板,為她們打節
This painting shows ten ladies of
the inner court sitting around a large
rectangular table. Some enjoy tea,
while others drink wine. The four
figures at the far end seem to be
responsible for playing music and
This painting shows ten ladies of
the inner court sitting around a
large rectangular table. Some enjoy
tea, while others drink wine. The
four figures at the far end seem to
be responsible for playing music
This painting shows ten ladies
of the inner court sitting around
a large rectangular table. Some
enjoy tea, while others drink
wine. The four figures at the far
end seem to be responsible for
Aktiv Grotesk + AR UDJingxicuhei
Aktiv Grotesk R + AR UDJingxihei D Aktiv Grotesk M + AR UDJingxihei B Aktiv Grotesk B + AR UDJingxihei H
圖描寫後宮嬪妃十人
Aktiv Grotesk:Chinese TraditionalChinese SimplifiedJapaneseGreek, Cyrillic, Arabic, Hebrew