China’s China’s Exhibition Exhibition IndustryIndustry

Presented byEDWARD LIU, PBMEDWARD LIU, PBMManaging DirectorManaging Director

Conference & Exhibition Management Services Pte LtdSingapore

Content1 Economic Profile

2 Exhibition Profile

3 Exhibition Cities & Figures

4 Exhibition Facts & Figures

5 Types of Exhibitions

6 Chinese Perception of

Exhibitions

CHINA’S EXHIBITION INDUSTRY

Content

7 Categories of Organisers

8 CCPIT and its Organisation

9 Ministry of Commerce

10 Trade Associations

11 Current Problems in China

12 Opportunities in China

CHINA’S EXHIBITION INDUSTRY

Economic Profile• Population: 1,306,313,812

(295,734,134)

• Land Area : 9,596,960 sq km

(9,631,418 sq km)

• GDP : $7.262 trillion($11.750 trillion)

CHINA’S EXHIBITION INDUSTRY

Economic Profile (Cont’d)

• Growth : 9.1%(4.4%)

• Per Capita : $5,600

($40,100)

CHINA’S EXHIBITION INDUSTRY

• 120 exhibition venues of 10,000 sqm each

• 90 are active and 30 inactive• Total space of 2.47 - 2.7 million

sqm• 3,000 exhibitions in 2004• 2,467 exhibitions in 23 venues

Exhibition Profile

CHINA’S EXHIBITION INDUSTRY

Exhibition Cities & Figures

CHINA’S EXHIBITION INDUSTRY

City Names No. of Exhibition

Beijing 489

Shanghai 406

Guangzhou 242

Suzhou 161

Sichuan 150

Hubei 140

Zhejiang 119

Liaoning 115

Exhibition Cities & Figures (Cont’d 1)

CHINA’S EXHIBITION INDUSTRY

City Names No. of Exhibition

Fujian 99

Shandong 94

Tianjin 55

Shanxi 53

Yunan 50

Hunan 46

Jilin 45

Chongqing 45

City Names No. of Exhibition

Henan 30

Guangxi 30

Anhui 25

Xinjiang 20

Hainan 19

Inner Mongolia 19

Gansu 15

TOTAL 2467

CHINA’S EXHIBITION INDUSTRYExhibition Cities & Figures (Cont’d

1)

Types of ExhibitionsTypes Number

Agriculture-related 55

Energy-related 55Construction, Illumination,

Materials87

Furniture 70

Foodstuffs 84

Apparel, Leather, Shoewear 147

CHINA’S EXHIBITION INDUSTRY

CHINA’S EXHIBITION INDUSTRYTypes of Exhibitions (Cont’d 1)

Types Number

Medical, Healthcare 103

Bio-technology 66

Freight Forwarding, Transoprt 98

Telecommunication 75

Sport-related 27

Auto-machines 132

Electronics 77

CHINA’S EXHIBITION INDUSTRYTypes of Exhibitions (Cont’d 2)

Types Number

Toys, Gifts, Artwork 75

Property 72

Basic Commodities 28

Basic Consumer Goods 152Cultural, Education,

Technology141

Mixed 106

TOTAL 1650

• Increases employment in China• Stimulates growth in other industries• Promotes exchanges between cities

and regions• Stimulates growth of infrastructure

development• Increases awareness and

competitiveness amongst cities and regions

Chinese Perception of Exhibitions

CHINA’S EXHIBITION INDUSTRY

• China Council for the Promotion of International Trade

• Ministry of Commerce• Ministry of Science and Technology• Trade associations• State-owned trading companies• Venue owners and organisers• Private companies• Foreign organisers

Categories of Organisers

CHINA’S EXHIBITION INDUSTRY

• CCPIT HQ and departments

• CCPIT Industry Councils

• CCPIT Sub Councils at provincial levels

• CCPIT Sub Councils at district levels

CCPIT and its OrganisationCHINA’S EXHIBITION INDUSTRY

• Bureau of Foreign Trade &

Economic Cooperation

• Exhibition Corporations

• Advertising and Trading

Corporations

Ministry of Commerce

CHINA’S EXHIBITION INDUSTRY

• China Association of Amusement Parks & Attractions

• China National Garment Association• China Security & Protection Industry

Association• China Machine Tools & Tool Builders

Association• China Association of Machinery &

Automotive Exhibition Organisers

Trade AssociationsCHINA’S EXHIBITION INDUSTRY

• CIEC has 25 shows with 25,000 sqm

• SNIEC has 20 shows with 40,000 sqm

• Most exhibitions comprise 35% international and 65% local exhibitors

• Most exhibitions have local visitors with only 1% of foreign visitors

Exhibition Facts & FiguresCHINA’S EXHIBITION INDUSTRY

• Lack of a standard model• Remnants of the past• Lack of professional exhibition

consultancy• Unbalanced development of

infrastructure in China• Lack of capable exhibition personnel

Current Problemsin China

CHINA’S EXHIBITION INDUSTRY

• Proliferation of same industry events

• Low management level• Lack of overseas network• Lack of clear-cut rules and

regulations• Lack of capital

Current Problemsin China (Cont’d)

CHINA’S EXHIBITION INDUSTRY

• No protection of intellectual property rights

• Dual pricing of hall rentals• Dual rates for stand construction• Difficulty in licence approval• Dual rates for local and foreign

exhibitors

Current Problemsin China (Cont’d)

CHINA’S EXHIBITION INDUSTRY

• Seek approval from authorities• Work with local trade associations• Partner with local organisers• Create value add programs• Demonstrate professionalism• Introducing international agency

network

Opportunities in China

CHINA’S EXHIBITION INDUSTRY