china customer engagement in mobile internet times - hu kai
DESCRIPTION
China Customer Engagement in Mobile Internet Time Hu KaiTRANSCRIPT
![Page 1: China Customer Engagement in Mobile Internet Times - Hu Kai](https://reader034.vdocuments.us/reader034/viewer/2022051817/5486abe15806b5b8588b499b/html5/thumbnails/1.jpg)
GO TO CHINAWhat you can learn from Chinese companies
1
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838 MILLIONMobile Internet Users
630 MILLIONInternet Users
700 MILLIONSmart Devices
$300 BILLIONMobile Internet Market
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CUSTOMER ENGAGEMENT
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XIAOMI AND CO-CREATION
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NO.1
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210Minutes
100,000Sets
1st Jan 2012
23rd Aug 2012
6th Sept 2012
30Minutes
200,000Sets
9Minutes
150,000Sets
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200SOCIAL ATTRIBUTE
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FORUM
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MEET UP
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MI POP
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MI POP
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ALIBABA & SINGLE’S DAY
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1min
100M
6min
1B
38min
5B
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1 MONTH RETAIL SALES REVENUE
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SHOPPING BEHAIVIORTIME
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CUSTOMERS
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5 APPAREL
2 BEDDING
ITEMS
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WECHAT AND RED ENVELOPE
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100,000,000Associated Bank Accounts
IN TOTAL
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8,000,000
40,000,000Engaged Users
Red Envelopes Opened
31st Jan 2014
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BLESSING
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GAMIFICATION
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TRADITION
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CUSTOMER ENGAGEMENT