Chilean WineHigh value to the American consumer,

unique quality and taste, gaining market share globally

Ross Friedman, Trade Attaché, 12.7.2015

Language and GreetingSpanish (castellano) is the official language

Men shake hands Women pat each other’s arm or shoulder

“Buenos dias", "buenas tardes“, or "buenas noches“ (good morning, afternoon, or evening)

Ex: Good afternoon! My name is Ross. *shakes hand*En Espanol: Buenas tardes! Me llamo Ross!.*shakes hand*(Culture and Language)

Political, Social, & CulturalRepresentative democratic republic/ constitutional republicMulti party system

Stable political & prosperous economic atmosphere since 1990

Most Chileans are Roman Catholic

Family has huge role in Chilean culture

Human Resource, Skills, Transportation,

TelecommunicationSlight shortage of technical skills, abundance of lawyers,

psychologists, and journalists (soft skills)

97 motor vehicles per 100 people 81 airports, 21.98 per 1 million people (Chile Labor Stats)

Most advanced telecommunications South America 27 million telephone lines, 7 million internet users (2009) (Central

Intelligence Agency)

Economy & Exchange RatesMarket economyHigh foreign trade, strong financial institutionsStrongest sovereign bond rating in South America

One of South America’s strongest economiesTop exports: copper, ores, fish, fruit, wood, alcoholic beveragesDiversifying copper dependant economy (28.2% of total exports, largest world producer)

Financial System/ Banking25 national commercial banks promote flow of credit This promotes economic growth domestically and globally

Many international banks form ABIFABIF keeps in touch with international market

Chilean Central Bank is like our federal reserve

Stock market has grown over past two decades Has been reformed for security & lower risk

Chile’s Trade Policies and Organizations

Economy supports global free tradeTwenty-two trade agreements, sixty countriesAgreements with European Union, Mercosur, China, India,

South Korea, and Mexico

Joined the US and ten other countries in Trans-Pacific Partnership trade agreement

Chilean Wine HistorySpanish settled in the 1500’s, started wine growing

Set up as “wine republic” for SpainMet with backlash from Chilean colonists & natives

Later, French brought cuttings from home, Bordeaux varieties in the 1800’s

Exports of wine important in the 1880s & 1900’s Europe struck with disease, Chile supplied wine   Chile remained unaffected by grape diseases

Trading Policies Wine is in all global trade agreementsIncrease production to supply the policies

“Wines of Chile” promotes to foreign marketsGovernment supplemented & promotes to US

Production and exports regulated & certified by (SAG) SAG samples all wine, issues export certificatesCertificates include origin and quality

Target Markets

(Wines of Chile)

(Wines of Chile)

Production and ExportsMain export market is US, followed by the UKLooking to expand in Asia

Bottled and bulk wine are being exportedStarting to capitalize upon the premium segment

$76.98 billion aggregate exports (2014 est.) (12.3% is to US) (Central Intelligence Agency)

Aggregate exports to US: $9.47 billion (Central Intelligence Agency)

High value to the American consumer,

unique quality and taste, gaining market share globally!

Try it!

Works CitedCulture and Language (2014, May 7). In Chile Inside. Retrieved November 2, 2015.

BBC News. (2015, March 3). Chile country profile - Overview. In BBC News. Retrieved Nov 15, 2015.

Central Intelligence Agency. (2015, November 19). South America: Chile. In The World Factbook. Retrieved November 15, 2015.

United States Department of Agriculture. (2015, November 19). Chile Wine Annual Report. In USDA Foreign Agricultural Service. Retrieved November 15, 2015.

Just Landed. (2015, March 8). Banking in Chile. In Everything you need to live abroad - connecting expats worldwide. Retrieved November 3, 2015.

Wines of Chile. (2010, November 10). Strategic Plan 2020: International Market. In Wines of Chile.org. Retrieved December 6, 2015.

Morss, E. R. (2014, June 17). Marketing Strategies of the Southern Hemisphere Wine Producers. In morssglobalfinance.com. Retrieved November 3, 2015.

"Chile Labor Stats", NationMaster. Retrieved from http://www.nationmaster.com/country-info/profiles/Chile/Labor

rateslist.com. (n.d.). Exchange Rate Trends. In Rates List. Retrieved December 8, 2015.