Children’s  Radio  for  a  Children’s  City    

As  the  UK’s  only  children’s  radio  sta3on,  who  be7er  to  be  the  official  radio  sta3on  at  KidZania  –  the  UK’s  first  child-­‐sized  city!    Located  in  WesAield  London  and  with  1  million  children  forecast  to  visit  in  2015,  Fun  Kids  will  be  at  the  heart  of  this  unique  experience  with  a  real  life  radio  sta3on  run  by  children  and  broadcas3ng  live  across  the  city.    With  on  air  messaging,  themed  ac3vity  and  sampling  opportuni3es,  this  presents  a  fantas3c  way  for  your  brand  to  reach  and  create  an  in-­‐depth  rela3onship  with  children  and  their  families.  

What  is  KidZania?    KidZania  is  an  indoor  theme  park  for  kids  aged  4  to  12  that  takes  role-­‐playing  to  a  whole  new  level!      Inside  is  a  city  built  to  scale  for  children,  complete  with  buildings,  paved  streets,  vehicles,  a  func3oning  economy  and  real-­‐life  places  where  children  can  get  jobs,  shop  or  be  entertained.    Through  each  job  and  ac3vity  kids  learn  about  how  society  func3ons,  financial  literacy,  adult  professions,  team  work,  independence,  self-­‐esteem  and  real-­‐life  skills.  

Concept Presentation 4

KidZania’s Worldwide

Current Locations:Santa Fe, Mexico City Monterrey, MexicoCuicuilco, Mexico CityTokyoJakartaKoshien (Osaka)LisbonDubaiSeoulKuala LumpurSantiagoBangkokKuwaitMumbaiCairoIstanbul – Ak Asya

Future Locations:Jeddah – Mall of ArabiaSao Paulo – Eldorado ShoppingSingaporeMoscowManila – Bonifacio Global CityLondonDohaUnited States

Radio Station

KidZania OverviewEstablished: 1999Visitors: +31,000,000Current Locations: 16Future Locations: 8

KidZania’s  Worldwide    KidZania  currently  has  16  loca3ons  across  the  world  and  over  31  million  visitors,  with  8  new  loca3ons  on  the  way,  including  in  WesAield  London.    Set  to  launch  in  Q1  2015,  KidZania  in  WesAield  London  is  a  75,000[  city  which  will  be  a7ended  by  1,000,000  children  every  year.  

Fun  Kids  at  KidZania    Fun  Kids  will  be  in  the  heart  of  the  city  as  the  official  radio  sta3on,  delivered  by  the  children!    In  a  real  life  studio,  children  will  be  able  to  experience  the  world  inside  radio,  with  ac3vi3es  including  presen3ng,  wri3ng,  repor3ng  and  radio  produc3on.    

As  well  as  directly  interac3ng  with  the  radio  sta3on  through  in-­‐depth  unique  ac3vi3es,  the  radio  sta3on  will  be  broadcast  across  the  en?re  city,  reaching  and  entertaining  every  single  child  that  passes  through  KidZania!        

Concept Presentation 18

Experience - Facade

Radio Station

Concept Presentation 19

Experience - Internal

Radio Station

Become  our  Exclusive  Sta?on  Partner    We  have  an  opportunity  for  one  brand  to  be  our  Exclusive  Sta3on  Partner  for  the  12  months.    As  our  partner,  your  brand  will  be  at  the  centre  of  all  the  ac3on,  perfectly  integrated  and  making  it  front  of  mind  for  all  KidZania  visitors.    Through  on  air,  experien3al,  sampling  and  online  ac3vity,  your  brand  will  not  only  reach  every  single  child  and  parent  that  walks  through  KidZania,  but  you’ll  also  get  to  create  an  in-­‐depth  rela3onship  between  your  brand,  the  child  and  their  extended  family.    Investment:  £100,000    

Exclusive  Sta?on  Partner    On  Air  Broadcas3ng  across  the  en3re  city,  we  can  ensure  your  brand  reaches  every  single  child  and  parent  who  walks  through  KidZania,  with:      •  10-­‐second  sponsorship  messaging    •  30-­‐second  advertorials  with  ongoing  crea3ves  •  Presenter  reads  around  your  brand/products  and  on  air  giveaways  •  These  will  be  read  by  children  with  compe33on  ideas  devised  by  them  

as  well,  providing  great  interac3on    Sampling  Every  child  who  comes  into  Fun  Kids  can  receive  a  Fun  Kids  Goody  Bag  including  a  recording  of  their  show,  providing  ideal  sampling  and  branding  opportuni3es.    Live  Events  Opportunity  to  hold  private  events  at  the  Fun  Kids  Kidzania  studio  at  certain  points  during  the  partnership,  with  the  Fun  Kids  team  on  hand  to  deliver  a  high-­‐quality  event  experience.  

Exclusive  Sta?on  Partner    Themed  Ac?vi?es  As  part  of  the  radio  experience,  we  can  deliver  a  great  range  of  experien3al  opportuni3es  to  develop  strong,  posi3ve  connec3ons  between  child  visitors  and  your  brand.  This  could  include:    •  Children  Crea3ng  a  jingle  about  your  brand  •  Children  Wri3ng/Presen3ng  news  reports  about  your  brand  •  We  can  deliver  further  ac3vi3es  bespoke  to  your  brand.    Corporate  Social  Responsibility  With  the  educa3onal  ethos  of  KidZania  and  Fun  Kids’  extensive  experience  crea3ng  educa3onal  content  for  children,  these  ac3vi3es  also  provide  the  perfect  plaAorm  for  your  brand’s  Corporate  Social  Responsibility  and  educa3onal  ini3a3ves.        From  recording  facts  about  recycling  to  wri3ng  news  reports  about  engineering,  and  from  educa3onal  content  in  goody  bags  to  online  resources  for  learning,  there’s  a  range  of  unique  opportuni3es.  

Exclusive  Sta?on  Partner    Key  Benefits    •  Reach  1,000,000  children  across  the  year,  plus  their  extended  

families  •  Create  an  in-­‐depth  rela3onship  between  your  brand,  each  child  and  

their  extended  family  •  Fantas3c  plaAorm  for  Corporate  Social  Responsibility  ini3a3ves  •  Place  your  brand  at  the  heart  of  WesAield  Shopping  Centre  (27.5  

million  visitors)  •  Special  access  to  KidZania  for  corporate  and  VIP  purposes      This  is  a  truly  new  and  innova?ve  way  to  build  your  brand.      To  find  out  more,  or  to  arrange  a  more  in-­‐depth  presenta3on,  please  contact  Joe  Friel  on  0207  739  7880  or  email  joe@funkidslive.com