children's play area presentation
DESCRIPTION
Branding has never been more professional, fun & effective. The only soft play area on Interstate 81 in four states. Imagine children pulling their parents by the hand into your brand.TRANSCRIPT
Sponsor
Child’s
Soft-Play
Area
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Make a Family Impression
Just the Facts: Shopper Gender
Data © Release 2 2007, Oct 2006 – Sept 2007 Scarborough Research – primary counties survey. Shopped Martinsburg Mall past 90-Days.
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Make a Family Impression Just the Facts: Shopper HH Income
Data © Release 2 2007, Oct 2006 – Sept 2007 Scarborough Research – primary counties survey. Shopped Martinsburg Mall past 90-Days.
LOGOData © Release 2 2007, Oct 2006 – Sept 2007 Scarborough Research – primary counties survey. Shopped Martinsburg Mall past 90-Days.
Make a Family Impression
42.9% of our shoppers’ Households have one or more Children!
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Who Shops Martinsburg Mall?
Reach 246,798 total visits monthly and 3.0 million visits annually
• Mean Age 45.5• Average Household Income - $57,818• Average Time Spent at Mall – 82.5 Minutes per Visit• Average Monthly Mall Visits per Person – 2.5
We deliver strong monthly reach across key demographics:
Adults 18+98,719 unique shoppers/month
Women 18+48,672 unique shoppers/month
Men 18+50,047 unique shoppers/month
Adults 18-4952,935 unique shoppers/month
Women 18-4922,524 unique shoppers/month
Men 18-4930,411 unique shoppers/month
Adults 25-5444,995 unique shoppers/month
Women 25-5427,970 unique shoppers/month
Men 25-5417,025 unique shoppers/month
Persons 50+45,784 unique shoppers/month
Women 50+26,148 unique shoppers/month
Men 50+19,636 unique shoppers/month
28.5% 18-34 53.8% 18-49 47.8% 25-54 46.2% 50+
Why Partner with Martinsburg Mall?
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This is a unique opportunity for you to take promotional ownership and “Naming Rights” of Martinsburg Mall’s new Child’s Play Area.
The Sponsor will have exclusive branding to the Child’s Play Area.
The Child’s Play Area is the only Professional Grade Soft-Play Area in the Quad-State Region.
The space will includes soft play toys and colorful graphics, soft seating areas/benches for parents.
Brand The Child’s Play Area
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The Sponsor’s name and logo will be prominently featured above the Child’s Play Area entrance
The Child’s Play Area – will be open all mall hours
Children must be accompanied by an adult, so Your Business has a captive audience of parents and their children
The Sponsor will also have one annually event for workshops, screenings, appearances, fundraising, etc. with Martinsburg Mall management prior approval.
Brand The Child’s Play Area
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Sponsor Benefits
The Sponsor will receive the following place-based advertising support: Directional/Promotional Signage & Collateral to include –
8 faces of Poster Shells/Inserts (22”w.x28”h.) placed throughout the mall. Table Tent Shells/Inserts – placed on up to 30 Food Court tables per week Counter-card and literature distribution from Guest Services Booth; plus access to one
display case one month per quarter Logo/Sponsor ID on Mall Directories (identifying Child’s Play Area location)
Brand The Child’s Play Area
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The Sponsor will receive the following additional advertising support andpromotional access:
Online Exposure and Support• Logo/ID on www.ShopMartinsburgmall.com • Feature and promotion on www.ShopMartinsburgmall.com Events Page• Hyperlink to Sponsor’s website
Social Media Marketing• Weekly Email Blasts• Facebook & Twitter promotions
Interactive Mall Shopping Line Messaging• Call Intro Message ID• Event Section Feature
Promotional Access to Mall Common Area• Sponsor will have the right to conduct one weekend event per year in the mall
common area
Brand The Child’s Play AreaSponsor Benefits
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For more information, please contact:
Jeff Rossignol, Marketing Manager
Martinsburg Mall
800 Foxcroft Avenue
Martinsburg, WV 25401
Main Phone: 304-264-1420
Fax: 304-264-4608
E-mail: [email protected]
“Reaching, Engaging & Connecting with Consumers”