CHILDHOOD OBESITY

Part 2

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Kids and Fast Food

“One-quarter of children ages five to 10 years show early warning signs of heart disease.”

CSPI, 2008

Most fast-food menus – especially kids’ menus High in saturated fat, trans fat, sodium and

calories

Food & Advertising

“Children view an average of 3 ½ hours of television commercials per week, and each year they spend the equivalent of a week watching TV ads.” (CSPI, 2003)

About half of these ads are for food.

TV Advertising for Food vs. Public Service Announcements for Fitness or Nutrition,

2005

SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March 2007.

Average number of food ads and PSAs on fitness or Average number of food ads and PSAs on fitness or nutrition seen by children per year by agenutrition seen by children per year by age::

AgeAge2-72-7

AgeAge8-128-12

AgeAge13-1713-17

4,400 per year4,400 per year

7,600 per 7,600 per yearyear

6,000 per year6,000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on PSAs on fitness or fitness or nutritionnutrition

Distribution of Types of Food in TV Advertising Targeted to Children or Teens,

2005

34%

10%

28%

Candy and snacks

Fast food

Among all food ads targeted to children or teens, percent that are for:

4%4%

9%

7%

Sugared cereal

Sodas & soft drinks

Dine-in restaurants

Prepared foods

Dairy

Breads and pastries 2%

Fruit juices 1%

SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March 2007.

Food Advertising

Advertising budgets:

Program / Company Budget (millions)

NCI – 5 A Day Program $3.5

CDC – Nutrition & PE $34

USDA – Team Nutrition $10

McDonald’s $665

M&M’s $74

Coca-Cola & Diet Coke $209

Kellogg cereals $284

CSPI, 2003

Direct Advertising & Beyond

Advertising goes beyond commericals

Product placement School sponsorship

Contracts Fundraising Channel One Contests / Coupons / Incentives

Junk Food in Schools

“74% of middle schools and 98% of senior high schools have vending machines.” (CSPI, 2004)

Who regulates this? The USDA’s role

Foods in Schools

What message are our kids getting by the types of foods they can buy in school?

Financial impact of selling healthier foods in schools. Total revenues increased

Healthier Schools

Program for success: Updating the meal program menus Enhancing serving and eating areas Improving facilities Student involvement

Challenges?

Physical Activity

Childhood obesity is not just about food.

What are some benefits of exercise? What about health risks?

Physical Activity Recommendations 1 hour (or more) of daily physical activity

Aerobic activity: 60+ minutes of moderate- to vigorous-intensity every day

Muscle-strengthening activity: at least 3 days a week as part of the 60 minutes

Bone-strengthening activity: at least 3 days a week as part of the 60 minutes

Type of Physical Activity

Children Adolescents

Moderate-intensity aerobic

Hiking, bike riding, brisk walking

Baseball, yard work, hiking, brisk walking

Vigorous-intensity aerobic

Bike riding, jumping rope, running, soccer, basketball

Jumping rope, bike riding, karate, basketball, cross-country skiing

Muscle-strengthening

Modified push-ups, sit-ups, rope or tree climbing

Exercises with hand-held weights, push-ups, pull-ups, climbing wall

Bone-strengthening Jumping rope, running, hopping, skipping, gymnastics

Jumping rope, running, sports like gymnastics, basketball

Examples of Physical Activities for Children and Adolescents

CDC, 2008

Physical Activity & Youth

CDC, 2008

Physical Activity: Schools

“In 2007, only 30% of 9th-12th grade students said they attended physical education classes every day.” (CDC, 2008)

Does physical activity have any affect on academics?

What can schools do?

Physical Activity: Communities What can communities do to encourage

physical activity?

Community-wide campaigns Improvements Partner with schools