Further to your interest in this post, please find:

Information about CPAG and about the post Job description Person specification Application form Equal opportunities monitoring form Additional information on Terms and Conditions of Employment

To apply, please return the application form, taking particular care to provide full details of how you meet the person specification. We would also be grateful if you would return the recruitment monitoring form if you are willing to do so (this is not a requirement for consideration for the post but will assist us to review our recruitment procedures). Please send your application and monitoring form by email, to office@cpag.org.uk or by post to

RecruitmentChild Poverty Action Group 94 White Lion StreetLondonN1 9PF

marking the envelope “Confidential”.

If you require further information or need us to make any special arrangements to enable you to participate in the selection process please contact us on 0207 812 5201. Closing date for applications: 12pm, Monday 7 April 2014Interviews: 14 April 2014

1

General Information Digital and Marketing Officer

About CPAG

The Child Poverty Action Group (CPAG) is a registered charity established in 1965, and a company limited by guarantee. CPAG is the leading charity campaigning for the abolition of child poverty in the UK and for a better deal for low-income families and children.

To achieve this purpose, CPAG aims to: Raise awareness of the causes, extent, nature and impact of poverty, and strategies for its

eradication and prevention; Bring about positive policy changes for families with children in poverty; Enable those eligible for income maintenance to have access to their full entitlement.

CPAG’s activities include: lobbying and media work; welfare rights advice, training and test case work; research, policy and campaigning; information provision and publishing; and membership work. There are currently two offices from which this work is undertaken, the main office being in London and CPAG in Scotland, located in Glasgow. There is a recognised union to which most of the permanent staff belongs.

What We Do

Rights and AdviceWe help ensure that families receive the support they are entitled to by providing expert advice, training and information to welfare rights advisers, lawyers and others on all aspects of the social security and tax credit systems. Advice lines are open to advisers and our staff in London and Glasgow respond to over 2,500 queries a year. Our bi-monthly Welfare Rights Bulletin keeps advisers up-to-date on new legislation and developments. Over 2,000 people a year attend CPAG’s training courses. Through carefully selected test cases, we challenge unjust legislation or unfair or discriminatory decisions.

Policy and campaigningWe seek to achieve positive outcomes through our high-profile lobbying and campaigning work – using our expertise and evidence to influence government, policy makers and the national and local media. We publish research and information on the causes and effects of child poverty (including regular briefing materials on our website (www.cpag.org.uk) and seek radical and practical solutions. Our journal “Poverty”, published three times a year, aims to carry articles and features that inform, stimulate and develop the debate on poverty, its causes and consequences, and the action required to tackle it.

2

Publishing and ResourcesCPAG is a major publisher of handbooks used by thousands of volunteer and paid advisers, community workers, lawyers and members of the public. The Welfare Benefits and Tax Credits Handbook gives full coverage of all aspects of social security and tax credits. We publish a legal reference work – CPAG’s Housing Benefit and Council Tax Benefits Legislation – and handbooks on the child support scheme, fuel rights, debt advice, migration and social security, council tax, student support and benefits, and personal finance. We also run training courses for thousands of benefit advisers across the country ensuring they are up-to-date on the complexities of the social security system and equipped to help their clients. For more information about the work of CPAG visit our website at www.cpag.org.uk

3

Background to the Post

This is a new role within the Business Programme team which has been created to develop our online presence across the different digital platforms, extending our reach to our different audiences, improving their online engagement and to make a positive contribution to our digital marketing activities.

This is a critical role working across CPAG supporting the Business Programmes portfolio of work (publications, training, membership and fundraising) as well as providing vital support for our campaigning, policy, press and welfare rights work.

4

Terms and conditions of employment

Job title: Digital and Marketing Officer

Contract: Permanent.

Salary: £23,620 - £29,177 plus a non-contributory (5% of salary) Group Personal Pension Scheme.

Hours: 28 hours per week. Normal working hours are 9:30 a.m. – 5:30 p.m. (including a 1 hour unpaid lunch break). Overtime is not payable, but CPAG operates a ‘core hours’ and TOIL (Time Off In Lieu) policy.

Annual leave: 30 days a year annual leave (as well as 4 days during the Christmas/New Year period when the office closes down). The holiday year runs from April to March. The basic annual leave is pro rata depending on starting date and hours.

Other benefits Interest free travel loan, income protection insurance and ‘death in service’include: provision , and a range of leave entitlements for family and other reasons (details

are on the attached sheet).

There is a six-month probation period for this post.

CPAG’s Commitment to Equal OpportunitiesCPAG aims to be an equal opportunities employer and will apply objective criteria to assess merit. It aims to ensure that no job applicant or employee receives less favourable treatment on the ground of race, colour, nationality, religion, ethnic or national origins, sex, marital status, sexual orientation, responsibility for dependants, disability or age. Selection criteria and procedures will be reviewed to ensure that individuals are selected and treated on the basis of their relevant merits and abilities. All employees will be given equal opportunity and, where appropriate and possible, special training to enable them to develop their potential both within and outside CPAG. CPAG is committed to a programme of action to make this statement effective, and will bring it to the attention of all employees. A copy of CPAG’s equal opportunities policy is enclosed with this pack.

5

JOB DESCRIPTIONJob Title: Digital and Marketing Officer

Reports to: Sales and Marketing Manager

Team: Business Programmes Team

Salary Grade: B

Working hours: 28 hours per week

Salary: £23,620 - £29,177

Overall Purpose of the RoleTo provide digital media support across the organisation, including sales and marketing, fundraising and campaigns; maintain and develop content, supporting the strategic development of our website, social media and other platforms as appropriate; to act as a champion for digital media and help others to understand the opportunities it presents.

Tasks and responsibilities Work with Marketing and Sales Manager to develop an online business strategy for the year.

Develop traffic generation strategy for website.

Drive brand awareness online.

Optimise activities for both quantity of traffic and engagement or traffic as well as subscription acquisition.

Develop a content strategy for emails and blogs.

CPAG website Manage the CPAG website, including site hosting/performance, contact with hosting company and

external developers, creating user accounts and overseeing permissions.

Upload and edit content (including images, graphics and video), work with html code, ensure best practice in content generation.

Oversee website structure, including menus, modules etc.

Monitor and oversee Analytics, produce Analytics reports.

Ensure delivery of CPAG online strategy.

6

Email marketing Manage CPAG email marketing platform, including being the contact point for the company which

provides it.

Manage all email lists, uploading and segmenting contacts, creating sign-up forms.

Analyse email reports and testing results.

Provide email performance reports.

Write and send supporter and sales emails, ensure best practice in email content and delivery, ensuring lead generation and sales through email marketing.

Social media Manage CPAG’s Facebook and Twitter account and produce performance reports.

Increase the number of followers and maximise CPAG’s overall social media presence.

Post social media content to Facebook and Twitter account, ensuring best practice in social media is adhered to.

Manage and advise on social media promotion/advertising.

Monitor social media trends. Develop and deliver CPAG’s social media strategy.

Video Manage CPAG’s YouTube account.

Upload, create and edit videos, ensure best practice in video production.

Advise on video promotion/seeding.

General Manage Google Adwords account.

Provide technical advice and assistance to staff.

Improve paid online marketing efforts such as search engine marketing and display advertising.

Work with external partners to ensure delivery of combined online projects.

Develop relationships with external partners to ensure contra marketing opportunities.

Work with other departments to create exciting and engaging content for website and blogs.

7

Person Specification – Digital and Marketing Officer

Essential

Knowledge/experience of website CMS, html code and hosting.

Knowledge/experience of website best practice, content, structure, navigation.

Experience of using Google Analytics.

Ability to produce strong, SEO-smart, web content.

Experience of uploading and embedding photos, graphics and images.

Experience of using email marketing platforms.

Comfortable with Excel and image software (Photoshop)

Ability to work under pressure and function in a high-pressure environment

Understanding of social media, including best practice and current trends

Analytical – able to monitor trends, produce reports based on statistics and data

Experience of delivering successful projects on time and within budget

Excellent understanding of online user experience, usability and accessibility

Commitment to CPAG’s vision, mission and values

Strong organisational and administrative skills

Desirable

Experience of Drupal CMS

Video skills (including use of editing software)

Experience of writing supporter communications

Experience of working in fundraising or campaigning

Experience of managing external contractors

8

Application Form Digital and Marketing Manager

Please complete (word process, type or write) this form in black ink, to enable clear photocopying. If you require more space in any section, please continue on A4, single sided, sheets of paper. PLEASE DO NOT SEND A CV. Please do not fold application form more than once.

Personal details:

Name:___________________________________________________________________________

Address:________________________________________________________________________

_______________________________________________________________________________

Tel Nos: Home: _______________ Mobile Work: _______________

May we contact you there? Yes No circle which one (Discretion will be used)

Email: _________________________________

Current Employment: Please give details of your present or most recent employer.

Employer’s Name:___________________________________________________________________________

Job Title:____________________________________________________________________________

Date Started:____________________ Date Left:_____ _______________

Salary:______________________

Reason for Leaving:________________________________________________________________________

Summary of Duties:

9

Previous Employment: Please start with the most recent position and work backwards

Date From Date To Employer’s Name/Address Job Title/Summary of Duties Reason for Leaving

10

Other Experience: Please give details of any unpaid work or other experience relevant to this post:

11

Qualifications: Please list below examination results with dates:

Training: Please list any specialist knowledge acquired that is relevant to the job including training courses attended (with dates).

_____________________________________________________________

Work Permit:

Do you require a work permit? Please answer yes or no

The successful candidate will be required to show proof of eligibility to work in the United Kingdom prior to the start date. A list of documentation required will be sent with the provisional offer letter.

12

This Post:

Please address all the criteria in the person specification, giving examples to show how you meet each requirement. Please be concise.

Please continue on separate A4 sheet/s if necessary.

13

References:

Please give the names of two referees, one of whom should be your present or most recent employer. (If this is not possible, then someone who has known you well in your most recent work experience/employment.)

N.B. We will take up references for the successful candidate only.

Name: Name:

Title: Title:

Organisation: Organisation:

Address: Address:

Telephone:

Email:

Telephone:

Email:

Notice period required/date available for employment:

I confirm to the best of my knowledge that the information given on this form is true.

Signed Date:

Closing date for this position is 12pm, Monday 7 April 2014

Please return to: Private and ConfidentialRecruitmentChild Poverty Action Group 94 White Lion StreetLondon

Or via email: office@cpag.org.uk

14

RECRUITMENT MONITORING

In the interests of monitoring our recruitment procedures we would be grateful if you could complete this form. We will separate this document from the application form and it will not take part in any selection process.

Please tick as appropriate

Male

Female

What is your ethnic group?

A White

  British

  Irish

  Any other White background, please write in

B Mixed

  White and Black Caribbean

15

  White and Black African

  White and Asian

16

  Any other Mixed background, please write in

C Asian or Asian British

  Indian

  Pakistani

  Bangladeshi

  Any other Asian background, please write in

D Black or Black British

  Caribbean

  African

  Any other Black background, please write in

E Chinese or other ethnic group

  Chinese

  Any other, please write in

Do you have a disability as defined under the Disability Discrimination Act (defined as a physical or mental impairment which has a substantial and long-term adverse effect on [your] ability to carry out normal day-to-day activities)?

Yes

17

No

Please provide details of any special arrangements you would require if invited to

interview

18

What age group do you belong to?

Under 25

26 – 35

36 – 50

Over 50

CPAG is keen to improve our recruitment practices and ensure we do all we can to attract a diverse range of applicants for our posts. To assist us, we would be very grateful if you would tell us about anything that attracted you about the organisation or the post that may help us to improve our recruitment process in future. Please also tell us how you heard about this vacancy.

Thank you for providing this information to assist us with our recruitment monitoring

19

Additional Information on Terms and Conditions of Employment

CPAG offers 30 days annual leave (in addition to 4 days to be taken when the office is closed over the Christmas break), along with a range of family and other leave entitlements as follows:

26 weeks paid maternity leave and 26 additional weeks unpaid maternity leave

6 weeks paid leave for staff whose partner has or adopts a baby (These entitlements are also available to staff who adopt children).

13 weeks unpaid parental leave for parents or guardians of children up to age 16 (18 weeks for parents or guardians of disabled children)

10 days paid leave for staff members who have to care for a dependent

5 days paid leave for urgent domestic reasons

5 days paid leave for staff who carry out public duties

10 days paid study leave subject to agreement by CPAG

An unpaid career break of up to 6 months available to staff after 2 years’ service

Time off in lieu to allow staff to work flexibly

Arrangements apply pro rata to part-time staff

20