child child child · 2018-07-16 ·

1. What is a Variation? A variation relationship is a set of products that are related to one another. Good variation families provide a cleaner buyer experience and give our customers insight into all the potential variations of a product they are interested in purchasing. VARIATIONS 4 Most Important Things You Need to Know About Child Child Child Parent Placeholder Not for Sale No EAN, Price, Size and Color Attributes valid for all children (brand, description, bullet points etc.) S M L Unique Identifier (EAN/UPC) Real Product for Sale Attributes such as: color, size, price and quantity Unique Identifier (EAN/UPC) Real Product for Sale Attributes such as: color, size, price and quantity Unique Identifier (EAN/UPC) Real Product for Sale Attributes such as: color, size, price and quantity 2. Why is it important to create a Variation? Parent-child relationships help to make search results manageable for customers. For example, you might offer a shirt that comes in four colours and four sizes. Rather than display all 16 unique combinations of the product in search results, only the one product from the parent-child grouping appears. The specific product that appears depends on the category. 3. When is it necessary to create a Variation? If your products fulfill the following requirements, they are probably good candidates for a variation: The products are fundamentally the same. The products vary only in a few very specific ways. Buyers expect to find these products together on a single product page. 4. How to create a Variation? Size/Colour Variation created Variation of the product not created Detail Page view Variation of the product not created Search Page view Enough Theory? - Click Here to Practice Variation Creation https://sellercentral-europe.amazon.com/listing/download?ref_=pt_download_tnav_upload https://sellercentral-europe.amazon.com/listing/download?ref_=pt_download_tnav_upload https://sellercentral-europe.amazon.com/listing/download?ref_=pt_download_tnav_upload https://sellercentral-europe.amazon.com/listing/download?ref_=pt_download_tnav_upload https://sellercentral-europe.amazon.com/listing/download?ref_=pt_download_tnav_upload https://sellercentral-europe.amazon.com/listing/download?ref_=pt_download_tnav_upload Note: Not every category supports parent-child relationships, but if an appropriate variation theme exists for your products, you must include your products in a parent-child relationship. See the inventory file for your specific category to see whether it supports relationships. https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx

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Page 1: Child Child Child · 2018-07-16 ·

https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx

VARIATIONS

4 Most Important Things You Need to Know About

ChildChild Child

ParentPlaceholder

Not for Sale

No EAN, Price, Size and Color

Attributes valid for all children (brand, description, bullet points etc.)

S M LUnique Identifier (EAN/UPC)

Real Product for Sale

Attributes such as: color, size, price and quantity

Unique Identifier (EAN/UPC)

Real Product for Sale

Attributes such as: color, size, price and quantity

Unique Identifier (EAN/UPC)

Real Product for Sale

Attributes such as: color, size, price and quantity

2. Why is it important to create a Variation?Parent-child relationships help to make search results manageable for customers. For example, you might offer a shirt that comes in four colours and four sizes. Rather than display all 16 unique combinations of the product in search results, only the one product from the parent-child grouping appears. The specific product that appears depends on the category.

3. When is it necessary to create a Variation?If your products fulfill the following requirements, they are probably good candidates for a variation:

The products are fundamentally the same.

The products vary only in a few very specific ways.

Buyers expect to find these products together on a single product page.

4. How to create a Variation?

Size/Colour Variation created

Variation of the product not created Detail Page view Variation of the product not created Search Page view

Enough Theory? - Click Here to Practice Variation Creation

https://sellercentral-europe.amazon.com/listing/download?ref_=pt_download_tnav_upload

https://sellercentral-europe.amazon.com/listing/download?ref_=pt_download_tnav_uploadhttps://sellercentral-europe.amazon.com/listing/download?ref_=pt_download_tnav_upload

https://sellercentral-europe.amazon.com/listing/download?ref_=pt_download_tnav_upload

Note: Not every category supports parent-child relationships, but if an appropriate variation theme exists for your products, you must include your products in a parent-child relationship. See the inventory file for your specific category to see whether it supports relationships.

https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx

https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx

https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx

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