chief marketing officer membership packet · “real-time performance marketing: neo@ogilvy uses...

ARGYLE EXECUTIVE FORUMTM

Chief Marketing Officer Membership Packet

Greetings from the AEF Membership Community

Welcome

Argyle Executive Forum 122 West 26th Street, 2nd Floor New York, NY 10001Contact Us

Connect with us!

Argyle Executive Forum is pleased to welcome you to the membership community. This will serve as your introduction to the Argyle membership, and will outline all of the opportunities you are privy to as a participant in our executive community.

We look forward to connecting with you via e-mail, through phone conversations, and meeting you at an upcoming forum!

Sincerely,The Argyle Team

Nominate a Speaker

Refer a Member

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RSVP for an Upcoming Argyle Meeting

Join


To sign up for a meeting, please contact your relationship

manager. To see a full list of Argyles

upcoming meetings,visit our website.

Reserve a complimentary pass for one of Argyles events,

and meet peers for a day of thought leadership, best practice

sharing, and networking.

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Connect with other Members

Engage


Your relationship manager is here to help you network with like-minded professionals within our membership, both in person and virtually.

To get started with Argyle Intros, please fill out the networking interests form, or connect with your relationship manager. Your input will let us know what types of professionals and industries to

connect you with, and will help you get the most out of your membership!

Join our LinkedIn Membership Group or follow us on Twitter and get involved through social media

Social Media

Fill out our Networking Interests

form

Connect with other Argyle members, through informal email introductions facilitated by your Argyle relationship

manager

Argyle Intros

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Learn


How to Contribute

Over the years, our members have proven to be the best source of thought

leadership for our meetings and Argyle Journal. We welcome any content

suggestions and contributions from our membership, and encourage you to share with us areas that are top of mind for you.

Our original content platform, Argyle Journal, features exclusive content sourced by Argyle from across all of our memberships, featuring: session abstracts from our forums, current news, interviews with our members, polls, videos, and other pieces focused on top-of-mind issues within each of our

executive communities. Weve included some of our published content for you to peruse below.

Featured on Argyle Journal:

CMO Priorities In 2014 Infographic

Check out our infographic to learn how your marketing peers see the relationship with the CIO, as well as what initiatives will receive the biggest budget increase in the coming year.

View the Infographic

"Leveraging the Historic Red Sox Brand while Embracing the Modern Fan"

Adam Grossman SVP, Marketing & Brand

Development Red Sox and Fenway Sports

Management

ARGYLE JOURNALby ARGYLE EXECUTIVE FORUM

The Red Sox exec discusses the responsibility to maintain a cherished brand while innovating the fan experience, and the success of recent marketing efforts.

http://www.argyleforum.com/Contact-Usmailto:contributors%40argyleforum.com?subject=Member%20Topic%20Submission%20for%20Upcoming%20Meetinghttp://www.argylejournal.com/content/news-content/cmo-priorities-in-2014/mailto:[email protected]?subject= Contribute to AJhttp://www.argylejournal.com/content/news-content/leveraging-the-historic-red-sox-brand-while-embracing-the-modern-fan/http://www.argylejournal.com/content/news-content/leveraging-the-historic-red-sox-brand-while-embracing-the-modern-fan/


Read the Interview

Lucille DeHart, CMO, Maidenform Brands

The Maidenform CMO and Kevin Conway of Savvis discuss listening and responding to customers and staying nimble in the fast-paced marketing world.

Owning Brand Presence: How Maidenform Uses Digital Tools to Take Control of Its Marketing

Real-Time Performance Marketing: Neo@Ogilvy Uses Data to Collect Of-the-Moment Insights

Sean MuzzyCEO

Neo@OgilvyArticle discusses strategy for marketing across the many

devices consumers now use, and the importance of real-time insights.

- See more: http://www.argylejournal.com/functions/real-time-performance-marketing-neoogilvy-uses-data-to-collect-of-the-moment-insights/

Dina Keenan, Chief Marketing Officer, Claires Stores

Interview with Claires CMO reviews the challenges for marketers in new organizations, and how to best educate the workforce about the benefits of a marketing team.

- See more: http://www.argylejournal.com/functions/building-a-team-from-the-ground-up/#sthash.p9zWRETf.dpuf

Building a Team from the Ground Up

http://www.argyleforum.com/Contact-Ushttp://www.argylejournal.com/functions/owning-brand-presence-how-maidenform-uses-digital-tools-to-take-control-of-its-marketing/http://www.argylejournal.com/functions/building-a-team-from-the-ground-up/http://www.argylejournal.com/functions/real-time-performance-marketing-neoogilvy-uses-data-to-collect-of-the-moment-insights/


Argyle Executive Forum is a membership-based professional services firm. We convene business leaders from highly targeted business-to-business communities for strategic collaboration and business development.

Since 2004, Argyle has advanced the exchange of new ideas and timely perspectives among senior operating leaders, board members, investment managers and

policy makers. Over 40,000 executives participate in our communities, with over 700 new members joining each month.

About Argyle Executive Forum

The Argyle Executive Forum CMO membership is not only a great way to connect with business associates; their programs are also extremely interesting and innovative. Everyone is looking for whats next? Everyone

will find out when they attend an Argyle event.

-Catherine Hernandez-Blades, Chief Marketing and Communications Officer, Flextronics

I have greatly enjoyed my interaction with Argyle and the Executive forums. The ability to network with others and the exchange of ideas has not only helped me implement new and successful programs at work,

but has helped me expand my professional experience beyond traditional marketing.

-Matt Ryburn, Creative Director, Spirit International

Argyles peer network is an excellent forum for idea cross-pollination that addresses similar needs across multiple industries. Every time I attend an event I walk away with a new perspective about how to improve

my business.

-Sergio Corbo, CMO, GE Energy

Argyle brings together different marketing and technology disciplines from various companies to share best practices and provides relevant industry trends to help us as marketers stay ahead of the curve. The

membership is composed of the right level of executives in attendance and the networking opportunities have been invaluable.

-Jeanna Cavanaugh, VP, GI Marketing, Prudential Annuities

The CMO Membership has been an extremely valuable resource to me. Its allowed me to network with the key players in the marketing world, and their sessions provide a combination of theory and practice.

-Susan Hakkarainen, VP Marketing and Communications, Lutron Electronics

Member Testimonials

http://www.argyleforum.com/Contact-Us

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chief marketing officer membership packet · “real-time performance marketing: neo@ogilvy uses...

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