Concept……………......

The name tells you what’s on the menu!LOLLY’s – The FLAVOURED BARBEQUES.The name “Lolly’s” is derived from term lollypops which is commonly known and available. But here we refer it as one of our niche ‘product and brand’ together.

The twist with “lolly’s” is its experiment with marinations to explore both Indian and Continental cuisines and prepare it over coal to preserve the authentic flavors.

The ambiance becomes intergral part of the eating. With Life-size Mario Miranda Styled Caricatures and seating in natural wood makes a fun place to be in.

Lolly’s Menu Looks like………………………

LOLLYPOPs / DRUMSTICKs

Mughlai Chicken Lollypop/DrumsticksTender chicken lollypops marinated with fresh Indian spices, smoked and served hot with mint sauce

Garlic Chicken Lollypop / DrumsticksChicken Lollypops marinated in Garlic-Ginger paste and smoked over red-hot charcoal served with mint sauce

Mint Chicken Lollypop/ DrumsticksChicken Lollypops marinated in Mint paste and smoked over red-hot charcoal served with mint sauce

Jerk Chicken Lollypop/ DrumsticksChicken marinated with Caribbean-Style Jerk spices, Soya sauce and barbecued on charcoal and topped with Jerk SauceWe specialize in………………………………………………………………………………………………………….Lime Chicken Lollypop Fresh chicken soaked in blend of lime and herbs, gently flamed on charcoal and ready for a mouthful

Honey Chicken Lollypop Glazed chicken with sweetness of honey and flavor of herbs makes it a delicacy to relish

Wine Chicken Lollypop Chicken all dipped in wine and sprinkled with black pepper for a mesmerizing taste

FISH BARBEQUERawas TandooriRawas fish marinated in lemon juice, yogurt and Indian spices for a great evening feast

Pomfret TandooriRawas fish marinated in lemon juice, yogurt and Indian spices for a great evening feast

Prawns Tandoori These tasty prawns/tiger prawns are marinated in Indian spices and smoked over red-hot coal and served with mint chutney and salad

VEGETARIAN BARBEQUEMughlai PaneerFresh paneer cubes marinated with traditional Indian spices, smoked and served hot with mint sauce

Honey PaneerPaneer with sweetness of honey and flavor of herbs makes it a delicacy to relish

Mughlai MushroomsFresh Mushrooms marinated with fresh Indian spices, smoked and served hot with mint sauce

 Vegetable TandooriTry of vegetable with variety of marinations to suit your taste

Ambiance and Facilities………………Provision for sitting and home delivery

Walls prepared with “Mario Miranda-Styled” hand drawn sketches

Rustic wooden tables and bench to complement the walls

Entertainment through TV and Music system

Guests to sign the tables if they like the food

Marketing strategy…………………

Local Micro Market

Distribution of Pamphlets

Celebrations for anniversary and birthdays

Cable TV Adds

Organizing Periodical events

Publicity

Through Website like www.localtadka.com

Just Dial

Awareness and Brand Building

Through social networking sites like Face

book/ Twitter

The Fact File…………………………………………………

Present Location : Kurla East, MumbaiPresent Set up : 3 tables and capacity for 12 people Year of Establishment : November 2009Monthly Turnover : Rs. 45,000Till date Foot Fall : Approx 1600Company Structure : Partnership Firm (In Process of Formation)

Future Road Map 1 – 2 years :

o Continue to explore format of ‘outlet’ and expand to 3 outlets in next 3 years

o Streamline and strengthen PR activities through creating awareness about culture of understanding and eating ‘Barbeques’

o Develop a strong brand value through different types of barbeque preparations

o Explore possibility of consortium based expansion model

3 – 5 years:

o Expand in areas of concept based fine dine

o Partner with “supplementary” for joint venture initiatives

o Become Regional competitive player

o Reach number of 10 in operating different formats of outlets/restaurants

5 - 10 Years:

o Aspire to become national player in FMCG sector

o Develop businesses among the value chain

Profile of Founder MembersSwapnil Kanwalu:He is Professionally-qualified Chef and has an experience of over 15 years in hotel industry. In past he has worked in US with International Cruise-lines. He has provided overall guidance and conceptualized the menu for Lolly’s .

Amit Bhandare:He is a free-lance Photographer and passionate about food. He handles day to day operations and has developed network of vendors for efficient procurement of material. He also looks after branding and marketing.

Swetal Kanwalu:An Urban Planner by profession and presently work with Government organization. He is a trouble shooter as required in any value chain of the business.

Tushar Bhor:He is qualified Architect and works in Corporate sector. His expertise is in strategizing the business activities and looking after expansion plans. Also support the team for handling statutory obligations.

Contacts:

Tushar Bhor : + 91 9930135572

Amit Bhandare : + 91 9869470049