chicago oracle marketing cloud user group - november
TRANSCRIPT
Oracle Marketing Cloud User GroupChicago | November 3, 2016
11/1/16
WELCOME
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Recommendations for Lead Scoring
Future of Marketing Automation: Product Overview and Vision of Oracle Eloqua
TODAY’S AGENDA
Tracy Traeger, Principal Product Manager, Oracle
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3Jim McLemore, Sr Manager of Marketing Technology, West UnifiedSean Baker, Sr Marketing Technology Analyst, Assurance
Kim Dazey, Marketing Manager - Lead Nurture, Morningstar Inc.Charlie Nystrom, Sr Marketing Cloud Consultant, Relationship One
Welcome - Announcements
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Tricia Duncan, Analytics Consultant, Relationship One
4 Oracle Eloqua Reporting: Current World, Future World, Out of this World
5 Open Discussion Topic: Omni-ChannelNelson Bernabe, Manager, Accenture
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WELCOME
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‣ Who is at the User Group for the first time?‣ What’s your experience level?
‣ Beginner: “What’s Eloqua?” or “I can log in”‣ Intermediate: “I know enough to be dangerous?”‣ Master: “Eloqua is my middle name”
‣ What keeps you up at night (Oracle Eloqua related)?‣ Future locations? Note, we had 45+ registrants for this
event‣ What topics would you like to have covered?
‣ Utilize this field on the registration form for future events
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SAVE THE DATES!
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Upcoming User Group Meeting Schedule (tentative)‣ Q1: Wednesday, February 23rd, 2017
‣ Topic: Advocate Marketing & Customer Lifecycle Marketing
‣ User Group Spotlight Speaker(s)?‣ Sponsor(s): Influitive?
‣ Q2: Wednesday, June 1st, 2017‣ Topic/Speakers/Sponsors: TBD
‣ Q3: Wednesday, August 31st, 2017‣ Topic/Speakers/Sponsors: TBD
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EVENTS
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Modern Marketing Experience 2017Week of April 24th (25th-27th) @ Mandalay Bay
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Coming to Chicago - November 16th!
EVENTS
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Other recommended local events?Other recommended non-local events?
EVENTS
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ANNOUNCEMENTS
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Inspired Marketing Podcasts‣ 14 Episodes to date
‣ Recently released: Experian, Lexmark, MongoDB‣ On deck: Thomson Reuters, Intuit‣ Interested in participating?
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ANNOUNCEMENTS
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ANNOUNCEMENTS
EMERGENCY!…Just kidding!‣ POD 1 and 2 Naming Standardization (Postponed
Indefinitely)‣ Oracle announced they would NOT renew old
certificates:‣ secure.eloqua.com (1) or
www.02.secure.eloqua.com (2)‣ Align links with other pods
‣ Impact - what would have failed?‣ API Calls: any requests being sent to
secure.eloqua.com‣ Hardcoded redirects: e.g.
http://now.eloqua.com/e/er? ‣ Weblinks: Activity Overview, Add or Unsubscribe
to/from
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ANNOUNCEMENTS
Oracle Eloqua Product Updates‣ Eloqua 483 release - Oct 11 - 30
‣ Optional new navigation becomes mandatory ‣ Improved visual look for Campaign Canvas‣ Engage will allow attachments - YAY!!
‣ Eloqua now accepting additional customers into Controlled Availability program to preview the new Insight reporting
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ANNOUNCEMENTS
Oracle Eloqua Product Updates - Highlight‣ Eloqua 483 release - Oct 11 - 30
‣ Contact Washing Machine App RegEx Replace action‣ Addresses String Manipulation Cloud Connector
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ANNOUNCEMENTS
Deprecation of Campaign Canvas Cloud Connectors and Cloud Components (Update)‣ New dates to remember:
‣ After Feb 1st you can no longer add new instances‣ After Mar 31st CC’s will cease to function as intended‣ After Mar 31st Program Builder and Feeders will stop
working‣ After Mar 31st cloud connector.eloqua.com will
shutdown
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ANNOUNCEMENTS
Oracle Marketing Cloud Help Center Videos (Youtube)
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ANNOUNCEMENTS
Label Assignment Program‣ Establish Contact Security within instance, i.e. who
users can see ‣ Available, but needs to be enabled (submit SR); single
user‣ Only a single program can be created
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ANNOUNCEMENTS
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Audience Updates:‣ Who’s looking for new team members?
‣ Post/Check Out Topliners Job Board‣ Post to Topliners Chicago Area Eloqua Users Group
‣ Recommended local events coming up?‣ Keep the conversation going on our Topliner Group‣ Interested in speaking at an event, connect with Kim or
Charlie
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FUTURE OF MARKETING AUTOMATION: PRODUCT OVERVIEW AND VISION OF ORACLE ELOQUA
TRACY TRAEGER
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RECOMMENDATIONS FOR LEAD SCORING
JIM MCLEMORESEAN BAKER
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ORACLE ELOQUA REPORTING: CURRENT WORLD, FUTURE WORLD,
OUT OF THIS WORLDTRICIA DUNCAN
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Insight, Analyzer, comparison good-to-knows
Overview, timeline, action plan
When is right, suggestions, how to get started
TOPIC AGENDA
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Future World: Facts About Future State
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Out of this World: Beyond Eloqua's Native Reporting Options
Current World: Overview of Reporting Today
Q&A
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CURRENT WORLDOverview of Reporting Today
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CURRENT WORLDOverview of Reporting Today
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Insight‣ Out-of-the-box
‣ Reports‣ Dashboards
Pros & Cons
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CURRENT WORLDOverview of Reporting Today
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Analyzer‣ Custom
‣ Reports‣ Dashboards
Pros & Cons
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FUTURE WORLDFacts About Future State
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FUTURE WORLDFacts About Future State
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OBI: Oracle Business Intelligence‣ New Reporting Tool
‣ Not stand alone‣ Same data warehouse‣ Currently in Controlled Availability‣ GA in 2017‣ Oracle working on transition plan and best practices
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FUTURE WORLDFacts About Future State
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OBI Homepage
Folder Structure
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FUTURE WORLDFacts About Future State
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Analysis Interface
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FUTURE WORLDPOV on OBI for Oracle EloquaPros ✓ Same data structure (also a con?)✓ More visibility into the data
model✓ Significant amount of time to
adjust✓ Talking to customers about best
practices (100 in beta)✓ New/modern user interface✓ Thorough documentation✓ Same type of users as Insight:
Reporters and Analyzers✓ More intuitive interface - but still
drag and drop system✓ More visibility into the data
model
✓ More/better support✓ More straight forward with what
you can/can’t do with customreporting
Cons✓ Custom reports will need to be
rebuilt ✓ Limited beta preview✓ Limited data structure✓ Limited visualizations✓ Same out of the box reports✓ Same limited function/
calculations
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FUTURE WORLDFacts About Future State
Provided XML and SQL
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OUT OF THIS WORLDBeyond Eloqua's Native Reporting Options
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OUT OF THIS WORLDBeyond Eloqua's Native Reporting Options
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What data can you take out of Eloqua?‣ Activity‣ Contacts‣ Accounts‣ Object Metadata (Campaigns, Email Assets, etc.)‣ Custom Object Data
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OUT OF THIS WORLDBeyond Eloqua's Native Reporting Options
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How can you get it out?‣ Query the Eloqua Bulk API (partner with IT)‣ Data Transporter Apps (talk with us after!)
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OUT OF THIS WORLDBeyond Eloqua's Native Reporting Options
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Why?‣ Build your own models (Custom attribution, etc.)‣ Blend with other data sources (CRM, Social,
Finance…)‣ Build your own visualizations, view trends over time‣ Historical record (>25 months for long term analysis)‣ Unleash your analytics team (or hire one :) )
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OUT OF THIS WORLDBeyond Eloqua's Native Reporting Options
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Q&A
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CLOSING COMMENTS
Next Chicago User Group‣ Q1 Month (January or February)?‣ Topics (can work with 3rd parties to demo, present)? ‣ Venue?
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OPEN DISCUSSION
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THANKS FOR JOINING US!
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