chicago mobile digital billboard media kit - golite ads
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7/28/2019 Chicago Mobile Digital Billboard Media Kit - GoLite Ads
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INTRODUCING GOLITE:
Thank you for considering us for your next media buy.
I imagine you are checking out GoLite Ads to see how we can help you increase profits andbrand awareness? These days competitors are vying for your client's business, thus, drivingdown profit margins and making it difficult for you to stand out.
Now... there is GoLite.
Do you think if we could put you in front of the right audience, at the right time, with the righmessages you could bring in more business? What if we did it in a larger-than-life, impos-sible to miss and eye catching way? Well, that's exactly what GoLite can do for you.
GoLite offers you unmatched flexibility and unique visibility, placing your key messagesand your brand directly in front of your target audience, wherever they happen to be.
You can change messages instantly and get ahead of your competitors with just a few mouse
clicks. It's really that easy.
Whether parked or cruising through downtown, GoLite brings unrivaled accountability to thetable thanks to it's state-of-the-art GPS tracking system, ensuring you know, in real time,exactly how your investment is being put to use.
You can see exactly when, where, and how often your ads played... all from the comfort ofyour office, home, hotel room in Chicago, or anywhere in the world.
So, we invite you to take a break from the boring, and put aside a few minutes to learn how youcan GoDigital... GoLite.
Brian Bachman"The Big Screen Big Shot"
GOLITE ADS MOBILE DIGITAL BILLBOARDS
lite
888.674.1188
Drivesales@GoLiteAds.
www.GoLiteAds.com
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HISTORY
GOLITE ADS IS COMMITTED TO BRINGING ADVERTISING BRILLIANCE
What is GoLite?
Each GoLite vehicle is equipped with two state-of-the-art light emitting diode (LED) electronic mes-
sage centers displaying dynamic, vivid and eye-catching ads. Your message gets delivered directly
to your targeted market, capturing attention when your prospects are actively shopping, eating or
looking for entertainment. GoLite gives advertisers what they have always wanted the ability to stand
out in a cluttered advertising landscape.
Who Are We?
Our team of LED display experts launched GoLite Ads in 2010 as a way to provide the tremendous
benefits of LED technology to businesses of all sizes, but without the high costs of LED display
ownership.
The GoLite Ads management team boasts a combined advertising and media resume that spans four
decades and combines another two decades of implementing some of the most dynamic digital
advertising solutions worldwide to offer innovation and a competitive advertising advantage to compa
nies from all sectors!
lite
888.674.1188
Drivesales@GoLiteAds.
www.GoLiteAds.com
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FACT SHEET: MOBILE DIGITAL BILLBOARDS
* 107% sales increase with mobile digital
billboards.Product Acceptance & Research, Inc
* 29% of consumers say a Mobile Digital Billboardcaused them to visit a retail store within a week of
seeing the ad.Arbitron National In-Car Study
* Mobile Digital Billboards boost namerecognition 15 times greater than anyother form of advertising.Outdoor Advertising Association
lite
MARKET DEMOGRAPHICS:
4,500,000 impressions each month
120 messages displayed each hour
100 hours of drive time each week
Coverage at over 250 events each year(including Cowboys, Rangers, Mavericks, Stars,
Nascar, Lone Star, concerts, conventions, festivals,
and much, much more)
100
80
60
40
20
0
107%
Boost NameRecognition
MobileDigitalBillboards
Television
Magazine
In
ternet
Radio
News
paper
888.674.1188
Drivesales@GoLiteAds.
www.GoLiteAds.com
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Step One:Accountability
Log into Ad Manager and track when, where, and
how often your ads play in real time. Upload new
ads, create and schedule new ad campaigns.
Step Two: Flexibility
Upload as many different ads as you like, allowing you to speak to
different audiences. Change which ads play whenever you wish.
Choose / Change your
displayed advertisment
You have the option to upload
new media from your own
computer.
AD MANAGER
lite
888.674.1188
Drivesales@GoLiteAds.
www.GoLiteAds.com
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AD MANAGER
lite
Step Three: Unique Visibility
Choose coverage area, dates, and times that determine
when, where, and frequently your ads will be seen. It
only takes seconds to create!
Step Four: Increased Profitability
Your campaign goes to market, your brand comes to life in an innovative,
unique way and all the data is at your fingertips...in seconds. Track each individual
ad or group of ads from anywhere you can access the internet.
No other ad platform powerfully combines accountability, flexibility and unique visibility-
resulting in increased profitability like GoLite Ads.
Track your investment by viewingexactly where each ad played
Customize the days you want
your ads to run and choose
the ads you want to play
Control your media while
tracking when, where, and
how many times your ads
played
888.674.1188
Drivesales@GoLiteAds.
www.GoLiteAds.com
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SUCCESSFUL DIGITAL OUTDOOR DESIGN
lite
Contrast
Strong contrast is essential for creating good out-
of-home design. The 14 color combinations repre-
sent the best use of color contrast for readability.
Image
Strong images against simple backgrounds
create high-impact visuals. The Image on the left
is a good example.
Pixel Matrix
Ad Size Pixels: 512 wide x 288 highAcceptable file type: jpeg or mpegColor mode: rgbResolution: 300 dpi
512 pix
288
pix
888.674.1188
Drivesales@GoLiteAds.
www.GoLiteAds.com
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SUCCESSFUL DIGITAL OUTDOOR DESIGN
lite
Quick Tips for GoodOut-of-Home Design
* Short Copy
No more than 10 words total, and 5 words in the headline.
* Large and Legible Type
Words are viewed from distances of 50-200 feet.
* Increase Line Thickness
At 200 feet, thin lines optically disappear.
* Forget "The Whitespace" Rule
* Bold Colors
* High Contrast
* Simplify Everything
Focus on one key idea or message. Use colors with high contrast to maximize impact.
Before Before
After After
Good Less Effective
Less Effective Advertisement
Good Advertisement
888.674.1188
Drivesales@GoLiteAds.
www.GoLiteAds.com