chicago community trust workshop afternoon plan a social media strategy
TRANSCRIPT
+Plan an EFFECTIVE social media strategy Susan Mernit Workshop for Chicago Community Trust October 2010
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+Welcome to the social media ecosystem
200 million Americans
44 million people
2 billion photos ? you
connected to everyone
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+The game has changed
Even beyond Google, everyone is inter-‐connected
from centralized authori?es … … to networks & crowds.
You need to play to compete.
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+The game has changed
referral, recommenda?on and reputa?on
customers, Sales and more
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+The basic social media toolbox
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+Let’s talk about:
value to you plan measure execute
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+1. Start with a strategy
What do I want to accomplish? My goals:
Establish a presence on the web
Build awareness, engagement, traffic, community
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+2. Execute your plan
Create a campaign Schedule posts
Create a workflow Publish content, promote via
Facebook & Twitter
Be a cultural curator
Measure results
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+3. It’s okay to do “bursty” work
Daily: News site or Blog, Twitter, Facebook
Weekly: YouTube, Flickr
Occasionally: Linked-In
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+4. Pay attention to SEO, writing headlines
SEO means Search Engine Optimization
Makes you discoverable Use keywords, locations in headlines
Test how Google, Bing, Yahoo “find” your posts
Learn more: Mashable, YouTube.
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+ç 5. Self-monitor and check the metrics
Set up* ego *alerts w/Google alerts
Use Google Analytics to check web site
Facebook Insites to check FB page
Tweetreach for twitter
Set goals for growth & reach each quarter
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+6. Reach into the community, online & off
Hold meet-ups in your area
Attend events
Go to local events, fairs—organize!
One meeting / week with someone new
Keep your contacts active
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+7. Be entrepreneurial!
Focus on outcomes
Use social media to help build relationship & connection
Try new things—a little at a time
Media sponsorships, community trainings, real world meetings
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+Set goals & measure results
Google analytics: best tool ever
Google search: Track impact, buzz, reputation
Facebook: Insites & Search
Twitter: Tweetreach
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+Questions
Do you have a campaign goal?
Is social media a part of your workflow?
Are you processing work so it can be repurposed? (Video, audio, photos)
Do you have distribution partners?
Collaborators?
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+Remember, it’s about the outcomes
Social media is a GREAT way to build reach AND connec?on—learn how to use it.
• Building your brand • Being known for something • Expanding your community • Purposeful networking • Growing audience &
engagement
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+Reaching Susan
Susan Mernit is an entrepreneur, trainer and blogger with a passion for social media. A former VP at AOL and Netscape, she co-founded Oakland Local (oaklandlocal.com) and consults on social media and web development via houseoflocal.org
Blog: susanmernit.com
Twitter: @susanmernit
Facebook: Susan Mernit
Email: [email protected]
Credits: Some graphics & content in this presentation are from an earlier presentation created by Susan & Deanna Zandt (deannzandt.com)
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