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Business Opportunity Business Opportunity Great Food... Fast!

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Page 1: Chic Boy Franchise Presentation

Business OpportunityBusiness Opportunity

Great Food...Fast!

Page 2: Chic Boy Franchise Presentation

Brief description ofBrief description ofChic-Boy™ is a quick-service restaurant that is a "cut above" fast food, with a cult-like following. Ourconcept focuses on quality, variety and service.

Chic-boy’s pride is its Cebu Lechon Manok and Cebu Lechon Liempo marinated and stuffed with herb andspices and charcoal broiled to juicy and tasty perfection. It’s soooo flavorful, no sauce is needed to amplifythe taste! But for those who love dipping their food in sauces, our lechon manok and lechon liempo is bestpaired with our lechon sauce or our special vinegar sauce.

Other items you’ll find in our menu are comfort foods that Filipinos enjoy. We have Chicken Inasal fromBacolod, Inihaw na Liempo, Pork Barbecue, a variety of Sisig (Lechon Sisig, Chicken Sisig, Bangus Sisig andTuna Sisig), Soups (Sinigang, Tinola and Batchoy), Vegetables (Ginisang Kangkong, Inihaw na Talong,Ensaladang Mangga, Gising Gising), staple Filipino meriendas like Lumpiang Sariwa, Dinuguan at Puto,Pancit Canton and Palabok and Desserts such as Turones Con Leche, Leche Flan, Saba in Syrup and IceCream.

Our food are not only delicious and savory, they are easy on the pocket too! You can enjoy meals with hugeportions of chicken or pork and Rice All You Can. Chic-Boy is the perfect place to have an affordable yetdelicious and fulfilling meal with your family, colleagues and barkadas. Bring home Chic-boy and share withyour loved ones. It’s the perfect dish to complete your family reunions, barkada gatherings and even yourcompany meetings and outings.

Chic-Boy™ is a quick-service restaurant that is a "cut above" fast food, with a cult-like following. Ourconcept focuses on quality, variety and service.

Chic-boy’s pride is its Cebu Lechon Manok and Cebu Lechon Liempo marinated and stuffed with herb andspices and charcoal broiled to juicy and tasty perfection. It’s soooo flavorful, no sauce is needed to amplifythe taste! But for those who love dipping their food in sauces, our lechon manok and lechon liempo is bestpaired with our lechon sauce or our special vinegar sauce.

Other items you’ll find in our menu are comfort foods that Filipinos enjoy. We have Chicken Inasal fromBacolod, Inihaw na Liempo, Pork Barbecue, a variety of Sisig (Lechon Sisig, Chicken Sisig, Bangus Sisig andTuna Sisig), Soups (Sinigang, Tinola and Batchoy), Vegetables (Ginisang Kangkong, Inihaw na Talong,Ensaladang Mangga, Gising Gising), staple Filipino meriendas like Lumpiang Sariwa, Dinuguan at Puto,Pancit Canton and Palabok and Desserts such as Turones Con Leche, Leche Flan, Saba in Syrup and IceCream.

Our food are not only delicious and savory, they are easy on the pocket too! You can enjoy meals with hugeportions of chicken or pork and Rice All You Can. Chic-Boy is the perfect place to have an affordable yetdelicious and fulfilling meal with your family, colleagues and barkadas. Bring home Chic-boy and share withyour loved ones. It’s the perfect dish to complete your family reunions, barkada gatherings and even yourcompany meetings and outings.

Page 3: Chic Boy Franchise Presentation

Business ProfileBusiness Profile

Chic-Boy™ which opened its first Dine-In restaurant on May 5, 2010 is a new trademark andbusiness model of Pier One Bar and Grill Holdings Corporation, the company behind the successfulPier One Bar and Grill restaurant chain in the Philippines.

After trying the delicious and tasty lechon manok and lechon liempo of Cebu and the ChickenInasal of Bacolod, we saw its business potential and the opportunity to tap into the lechon manok,lechon liempo and chicken inasal industry combining it with our best selling viands.

In just 1 year and 2 months since we opened our first Dine-In store in Jupiter St. Makati City, wenow have a roster of 28 dine-in stores in Metro Manila and its outskirt cities to serve you and 37franchised stores under construction.

Chic-Boy™ which opened its first Dine-In restaurant on May 5, 2010 is a new trademark andbusiness model of Pier One Bar and Grill Holdings Corporation, the company behind the successfulPier One Bar and Grill restaurant chain in the Philippines.

After trying the delicious and tasty lechon manok and lechon liempo of Cebu and the ChickenInasal of Bacolod, we saw its business potential and the opportunity to tap into the lechon manok,lechon liempo and chicken inasal industry combining it with our best selling viands.

In just 1 year and 2 months since we opened our first Dine-In store in Jupiter St. Makati City, wenow have a roster of 28 dine-in stores in Metro Manila and its outskirt cities to serve you and 37franchised stores under construction.

Since 2000

A proud member of:

Page 4: Chic Boy Franchise Presentation

Why is franchising best?Why is franchising best?

An established company gives the assurance of less risk and better income potential. With propersupervision and marketing support from the franchisor, the franchisee would have a better chance ofsuccess than setting out on a new business venture.

The greatest risk in franchising is finding the best franchise to own. That would be with the franchisor withwhom you can be confident will give you the best support in terms of operations, product supply,innovation and marketing.

In the recent years, there has been a significant increase in franchise business in the Philippines notably inthe food industry. Looking around malls and other commercial centers, home grown concepts aredominating the local franchises with food businesses leading the pack. Food makes up an impressive 41%in the franchise sector, service establishment 32% and retail outlets, about 27%.

Source: Philippine Franchise Association

An established company gives the assurance of less risk and better income potential. With propersupervision and marketing support from the franchisor, the franchisee would have a better chance ofsuccess than setting out on a new business venture.

The greatest risk in franchising is finding the best franchise to own. That would be with the franchisor withwhom you can be confident will give you the best support in terms of operations, product supply,innovation and marketing.

In the recent years, there has been a significant increase in franchise business in the Philippines notably inthe food industry. Looking around malls and other commercial centers, home grown concepts aredominating the local franchises with food businesses leading the pack. Food makes up an impressive 41%in the franchise sector, service establishment 32% and retail outlets, about 27%.

Source: Philippine Franchise Association

Page 5: Chic Boy Franchise Presentation

Food & BeverageFood & BeverageIndustry OverviewIndustry Overview

Consumer expenditures on food and beverages has increased strongly during 2001-2006 at aCAGR(compounded annual growth rate) of 9.8% and it is expected to rise at a CAGR of 7.5% from2007 to 2011.

Rise in the number of working women, longer working hours and more diverse eating habit hasresulted in high consumption of freshly cooked meals.

With the growing middle class population and changing lifestyle, the demand for food hasincreased considerably over the past few years and the annual growth rate is estimated at 10-20%.

Source: Bharat Book Bureau (Philippine Study)

Consumer expenditures on food and beverages has increased strongly during 2001-2006 at aCAGR(compounded annual growth rate) of 9.8% and it is expected to rise at a CAGR of 7.5% from2007 to 2011.

Rise in the number of working women, longer working hours and more diverse eating habit hasresulted in high consumption of freshly cooked meals.

With the growing middle class population and changing lifestyle, the demand for food hasincreased considerably over the past few years and the annual growth rate is estimated at 10-20%.

Source: Bharat Book Bureau (Philippine Study)

Page 6: Chic Boy Franchise Presentation

Why Franchise a ChicWhy Franchise a Chic--boy Dineboy Dine--In StoreIn Store

A very promising franchise business with diverse product offerings

New in the market which makes it very exciting and enticing

Remarkable management team

Industry leading franchise support

Proven Business Model

Continuous and extensive product development

A very promising franchise business with diverse product offerings

New in the market which makes it very exciting and enticing

Remarkable management team

Industry leading franchise support

Proven Business Model

Continuous and extensive product development

Page 7: Chic Boy Franchise Presentation

BranchesBranches

Page 8: Chic Boy Franchise Presentation

DineDine--In Stores now grillingIn Stores now grilling1 COMPANY OWNED STORE 112 Jupiter St., Makati City

27 FRANCHISED STORES• Madrigal Ave. cor. Alabang-Zapote Rd., Muntinlupa City• Plaza Sta. Cruz, Sta. Cruz, Manila City• 104 Timog Ave., Quezon City• Recto Ave (across U.E), Manila• West Ave cor. Cavite St, West Triangle, Quezon City• J.P. Rizal (in front of Makati City Hall), Makati City• UN Avenue, Manila City (near Manila Pavillion)• ABC Building, Roosevelt Ave cor. Del Monte, Quezon City• Corazon De Jesus St. Sta. Maria, Bulacan• 700 Boni Avenue, Mandaluyong City• 27 Presidents Ave., Tahanan Village, BF Homes, Paranaque City• Unit B1, Ground Floor, Shopwise, San Pedro, Laguna• 669 Ten Commandments Bldg., Rizal Ave Ext., Monumento, Caloocan City• Boomland Complex, Sen. Gil Puyat Ave., Pasay City (across World Trade Center)

1 COMPANY OWNED STORE 112 Jupiter St., Makati City

27 FRANCHISED STORES• Madrigal Ave. cor. Alabang-Zapote Rd., Muntinlupa City• Plaza Sta. Cruz, Sta. Cruz, Manila City• 104 Timog Ave., Quezon City• Recto Ave (across U.E), Manila• West Ave cor. Cavite St, West Triangle, Quezon City• J.P. Rizal (in front of Makati City Hall), Makati City• UN Avenue, Manila City (near Manila Pavillion)• ABC Building, Roosevelt Ave cor. Del Monte, Quezon City• Corazon De Jesus St. Sta. Maria, Bulacan• 700 Boni Avenue, Mandaluyong City• 27 Presidents Ave., Tahanan Village, BF Homes, Paranaque City• Unit B1, Ground Floor, Shopwise, San Pedro, Laguna• 669 Ten Commandments Bldg., Rizal Ave Ext., Monumento, Caloocan City• Boomland Complex, Sen. Gil Puyat Ave., Pasay City (across World Trade Center)

Page 9: Chic Boy Franchise Presentation

• Unit 19 and 20, Shopwise Arcade, Araneta, Quezon City• 17 National Road, Cristina Village, Pamplona Tres, Las Pinas City• Jackman Plaza, Munoz, Edsa, Quezon City• Aguinaldo Highway, General Mariano Alvarez, Cavite City• 2045 Montillano St., Alabang, Muntinlupa City• Supima Square Commercial Complex, Malhacan Rd., Meycauayan, Bulacan• Insular Life Bldg., Ayala Ave., Makati City• 500 SHAW bldg., Shaw Blvd., Mandaluyong City• Juan Luna St. corner Recto Ave., Manila• Eastgate Plaza Mall, AB Fernandez Ave., Dagupan City, Pangasinan• EZ City Center, Mac Arthur Hiway corner Ligtasan St., Tarlac City• 224 Ortigas Ave., Greenhills, San Juan, Metro Manila• San Roque Supermarket, Quirino highway cor. Dumalay St. Novalichez

• Unit 19 and 20, Shopwise Arcade, Araneta, Quezon City• 17 National Road, Cristina Village, Pamplona Tres, Las Pinas City• Jackman Plaza, Munoz, Edsa, Quezon City• Aguinaldo Highway, General Mariano Alvarez, Cavite City• 2045 Montillano St., Alabang, Muntinlupa City• Supima Square Commercial Complex, Malhacan Rd., Meycauayan, Bulacan• Insular Life Bldg., Ayala Ave., Makati City• 500 SHAW bldg., Shaw Blvd., Mandaluyong City• Juan Luna St. corner Recto Ave., Manila• Eastgate Plaza Mall, AB Fernandez Ave., Dagupan City, Pangasinan• EZ City Center, Mac Arthur Hiway corner Ligtasan St., Tarlac City• 224 Ortigas Ave., Greenhills, San Juan, Metro Manila• San Roque Supermarket, Quirino highway cor. Dumalay St. Novalichez

Page 10: Chic Boy Franchise Presentation

•Paseo Uno De Calamba, Brgy. Paciano Rizal, Calamba, Laguna• Sta. Lucia East Mall, Marcos Hi-way, Cainta, Rizal• Banawe corner Quezon Ave., Quezon City• Guadalupe Commercial Complex, Guadalupe, Makati City• 4311 Old Santa Mesa St. cor. Santolan Ext., Santa Mesa, Manila• Nu Citi Central Mall, P. Burgos St., Batangas City• 410 Quezon Blvd. cor R.Hidalgo, Manila• Governor’s Drive, General Trias, Cavite City• Commonwealth Avenue corner Pearl Drive, Fairview, Quezon City• G/F Grand Espana Residences, Espana cor Tolentino Sts., Sampaloc, Manila• 3rd Level Cityplace Square, Reina Regente, Manila• Robinsons Place Dasmarinas- Terraza Dasma, Dasmarinas, Cavite• Libertad St., Pasay City• Unit 19, Otis Shophouses, Paz M. Guazon St., Paco Manila City• Ground Floor, E-Com Bldg., Riverbanks Mall, Marikina City• Landco Business Park, F. Imperial St., Legaspi City• Matalino St., Quezon City• San Antonio Avenue, Paranaque City

37 Franchised Stores Under Construction

•Paseo Uno De Calamba, Brgy. Paciano Rizal, Calamba, Laguna• Sta. Lucia East Mall, Marcos Hi-way, Cainta, Rizal• Banawe corner Quezon Ave., Quezon City• Guadalupe Commercial Complex, Guadalupe, Makati City• 4311 Old Santa Mesa St. cor. Santolan Ext., Santa Mesa, Manila• Nu Citi Central Mall, P. Burgos St., Batangas City• 410 Quezon Blvd. cor R.Hidalgo, Manila• Governor’s Drive, General Trias, Cavite City• Commonwealth Avenue corner Pearl Drive, Fairview, Quezon City• G/F Grand Espana Residences, Espana cor Tolentino Sts., Sampaloc, Manila• 3rd Level Cityplace Square, Reina Regente, Manila• Robinsons Place Dasmarinas- Terraza Dasma, Dasmarinas, Cavite• Libertad St., Pasay City• Unit 19, Otis Shophouses, Paz M. Guazon St., Paco Manila City• Ground Floor, E-Com Bldg., Riverbanks Mall, Marikina City• Landco Business Park, F. Imperial St., Legaspi City• Matalino St., Quezon City• San Antonio Avenue, Paranaque City

Page 11: Chic Boy Franchise Presentation

• Ground Floor, Binan Central Mall, Binan, Laguna• Ground Floor, Puregold, Gen. Luna St., Brgy. Nangka, San Mateo, Rizal• Ground Floor, Puregold, Commonwealth cor. Luzon Ave., Quezon City• Harrison Plaza Shopping, Pasay City• Esperanza Mall, MacArthur Hi-way, Maycauayan, Bulacan• MassWay Supermarket, Plaridel-Pulilan Diversion Road, Pulilan Bulacan• L. Sumulong Memorial Circle (across Ynares Center), Antipolo, Rizal• P. Oliveros St., (near Antipolo Church), Antipolo, Rizal• One Destination, Tagaytay – Nasugbu Highway, Tagaytay City• Puregold San Pedro, Laguna• Wilcon City Center, Visayas Ave., Quezon City• Magsaysay Drive, Olongapo City• Puregold J.P. Rizal, Makati City•Metro Plaza, AB Fernandez Ave., Dagupan City• Graceland Plaza, J.P. Rizal Ave., Marikina City• New Hub Plaza, Tirona Hi-way, Bacoor Cavite• Canciler Ave., Cauayan, Isabela• Puregold Talon Uno, Las Pinas• Bonifacio St. corner Dagohoy St., Baguio City

• Ground Floor, Binan Central Mall, Binan, Laguna• Ground Floor, Puregold, Gen. Luna St., Brgy. Nangka, San Mateo, Rizal• Ground Floor, Puregold, Commonwealth cor. Luzon Ave., Quezon City• Harrison Plaza Shopping, Pasay City• Esperanza Mall, MacArthur Hi-way, Maycauayan, Bulacan• MassWay Supermarket, Plaridel-Pulilan Diversion Road, Pulilan Bulacan• L. Sumulong Memorial Circle (across Ynares Center), Antipolo, Rizal• P. Oliveros St., (near Antipolo Church), Antipolo, Rizal• One Destination, Tagaytay – Nasugbu Highway, Tagaytay City• Puregold San Pedro, Laguna• Wilcon City Center, Visayas Ave., Quezon City• Magsaysay Drive, Olongapo City• Puregold J.P. Rizal, Makati City•Metro Plaza, AB Fernandez Ave., Dagupan City• Graceland Plaza, J.P. Rizal Ave., Marikina City• New Hub Plaza, Tirona Hi-way, Bacoor Cavite• Canciler Ave., Cauayan, Isabela• Puregold Talon Uno, Las Pinas• Bonifacio St. corner Dagohoy St., Baguio City

Page 12: Chic Boy Franchise Presentation

Our Commissary

Products are prepared and processed in our commissary in the most hygienicmethods, assuring our customers of fresh quality products.

Page 13: Chic Boy Franchise Presentation

Washing Area Cooking Area

Seafoods Area Packaging Area

Page 14: Chic Boy Franchise Presentation

Cebu Lechon Liempo Line

Chicken Inasal Line

Page 15: Chic Boy Franchise Presentation

Cebu Lechon Manok LineCebu Lechon Manok Line

Page 16: Chic Boy Franchise Presentation

Vacuum packed to assure longer shelf life, maintain freshness and hygienic food handling

Page 17: Chic Boy Franchise Presentation

Products / CategoriesProducts / Categories

Cebu Lechon Manok

Cebu Lechon Liempo

Magandang Umaga Meals

Chiquito Meals

Sizzling Specials

Chibog Busog Meals

Soup

Side Orders

Merienda

Desserts

Drinks and Beverages

Extras

Cebu Lechon Manok

Cebu Lechon Liempo

Magandang Umaga Meals

Chiquito Meals

Sizzling Specials

Chibog Busog Meals

Soup

Side Orders

Merienda

Desserts

Drinks and Beverages

Extras

Page 18: Chic Boy Franchise Presentation

Lechon Manok at Lechon Liempo

Page 19: Chic Boy Franchise Presentation

Magandang Umaga MealsServed with Garlic rice, atsara and egg

Pork TocinoBeef Tapa Pork Tocino

Pork Longganisa Daing na Bangus

Page 20: Chic Boy Franchise Presentation

Chiquito MealsServed with plain rice, atsara & soup

Pork Barbeque Chicken Inasal (hita) Chicken Inasal (paa)

Breaded Pork chop Breaded Chicken

Page 21: Chic Boy Franchise Presentation

Sizzling SpecialsServed with plain rice & soup

Lechon Sisig Chicken Sisig Bangus SisigLechon Sisig Chicken Sisig Bangus Sisig

Tuna Sisig Bangus Belly Tenderloin Steak

Page 22: Chic Boy Franchise Presentation

Chibog Busog MealsServed with plain rice, soup and RICE ALL YOU CAN

Chicken Inasal (paa) Chicken Inasal (petso) Pork Barbeque

Inihaw na Liempo Cebu Lechon Liempo Cebu Lechon Manok

Page 23: Chic Boy Franchise Presentation

Soups

Sinigang na Baboy Sinigang na SalmonSinigang na Baboy

Sinigang na Bangus Belly

Sinigang na Salmon

Batchoy

Tinolang Ulo ng Salmon

Page 24: Chic Boy Franchise Presentation

Side Orders

Ginisang Kangkong Inihaw na Talong

Ensaladang ManggaGising Gising

Page 25: Chic Boy Franchise Presentation

Merienda

Lumpiang Sariwa Dinuguan at PutoLumpiang Sariwa

Pancit Palabok

Dinuguan at Puto

Pancit Canton

Page 26: Chic Boy Franchise Presentation

Desserts

Turones con LecheTurones con Leche

Saba in SyrupLeche Flan

Halo-Halo Special

Ice Cream

Page 27: Chic Boy Franchise Presentation

Franchise QualificationsFranchise Qualifications

Location Location Location – Must be ideal for CHIC-BOY investment

Character & Attitude – Must dedicate 100% to success of franchise andprotect franchise interest

Funds – Must have all initial funding estimate requirements

Location Location Location – Must be ideal for CHIC-BOY investment

Character & Attitude – Must dedicate 100% to success of franchise andprotect franchise interest

Funds – Must have all initial funding estimate requirements

Page 28: Chic Boy Franchise Presentation

Location RequirementsLocation Requirements

At least 200 sqm free space (ground floor)

Should be located on a high traffic commercial/residential areas

Accessible for both pedestrians and motorists

Presence of offices, business process outsourcing companies,residential areas, colleges and universities

Parking Provision for at least 5 to 10 cars

Signage space provision

At least 200 sqm free space (ground floor)

Should be located on a high traffic commercial/residential areas

Accessible for both pedestrians and motorists

Presence of offices, business process outsourcing companies,residential areas, colleges and universities

Parking Provision for at least 5 to 10 cars

Signage space provision

Page 29: Chic Boy Franchise Presentation

Fees & DepositFees & Deposit

Franchise Fee & Commissary DepositPhp 750,000- Franchise FeePhp 300,000- Commissary Deposit7 years contract duration

Royalty Fee5% Monthly Royalty Fee on Gross Sales2% Monthly Marketing Fee on Gross Sales

Franchise Fee & Commissary DepositPhp 750,000- Franchise FeePhp 300,000- Commissary Deposit7 years contract duration

Royalty Fee5% Monthly Royalty Fee on Gross Sales2% Monthly Marketing Fee on Gross Sales

Page 30: Chic Boy Franchise Presentation

What is inclusive on the Franchise Fee?What is inclusive on the Franchise Fee?

• Use of Trade & Proprietary Marks• Use of Chic-Boy™ business model• Initial site assessment• Site design and construction assistance• Use of Chic-Boy™ management manual• Training in the Chic-Boy™ Dine-In Store system for the franchisee, managers / supervisors and

initial branch employees• Procurement Program• Information Technology assistance• Marketing assistance• Pre-opening assistance (dry run)• Grand opening assistance• Post opening assistance• Continuing research and development of Chic-Boy™ product line• On-site assistance as requested• Training programs as needed

• Use of Trade & Proprietary Marks• Use of Chic-Boy™ business model• Initial site assessment• Site design and construction assistance• Use of Chic-Boy™ management manual• Training in the Chic-Boy™ Dine-In Store system for the franchisee, managers / supervisors and

initial branch employees• Procurement Program• Information Technology assistance• Marketing assistance• Pre-opening assistance (dry run)• Grand opening assistance• Post opening assistance• Continuing research and development of Chic-Boy™ product line• On-site assistance as requested• Training programs as needed

Page 31: Chic Boy Franchise Presentation

Investment SummaryInvestment Summary

Construction and RenovationPhp12,000 to Php14,000 per sqm. (approximate) which includes Civil works, Plumbing,Electrical, Lighting, Mechanical, Exhaust and Fresh air

Furnitures, Fixtures and EquipmentsPhp1.3M(approximate) which includes Aircon units, signage, Tables & Chairs, Grillers,

Range Hood, Freezers & Chillers, Plates, Utensils, kitchen and restaurant supplies

Working CapitalPhp500,000.00

Construction and RenovationPhp12,000 to Php14,000 per sqm. (approximate) which includes Civil works, Plumbing,Electrical, Lighting, Mechanical, Exhaust and Fresh air

Furnitures, Fixtures and EquipmentsPhp1.3M(approximate) which includes Aircon units, signage, Tables & Chairs, Grillers,

Range Hood, Freezers & Chillers, Plates, Utensils, kitchen and restaurant supplies

Working CapitalPhp500,000.00

Page 32: Chic Boy Franchise Presentation

We do not control or guarantee the payback period since there arefactors that affects these like sales, market potential, investment costand overhead. As long as the franchisee can manage these factorsproperly, ROI will be high. In our estimate, the payback period in ourDine- In Store is 2 to 2.5 years.

Projected R.O.I. Period

We do not control or guarantee the payback period since there arefactors that affects these like sales, market potential, investment costand overhead. As long as the franchisee can manage these factorsproperly, ROI will be high. In our estimate, the payback period in ourDine- In Store is 2 to 2.5 years.

Page 33: Chic Boy Franchise Presentation

Franchise Application ProcedureFranchise Application Procedure

STEP 1

A) Write us a Letter of Intent expressing your interest in a Chic-Boy™ Dine-In Store FranchiseBusiness. Tell us about yourself, your work or business experiences, your proposed locationfor your franchise (please indicate if owned or rented), complete address, and attach alocation map. Don’t forget to include your Curriculum Vitae with 2X2 colored picture andcontact information. Please address your letter to:

The Franchise DirectorPier One Bar & Grill Holdings CorporationChic-Boy™ Franchise BusinessPier One Bldg., Cabrera Road, Kaytikling, Brgy.Dolores, Taytay, Rizal, 1920 Philippines

Fax it to 809-3374 or 658-4564 (Ext 102)Send it by email to: [email protected]

STEP 1

A) Write us a Letter of Intent expressing your interest in a Chic-Boy™ Dine-In Store FranchiseBusiness. Tell us about yourself, your work or business experiences, your proposed locationfor your franchise (please indicate if owned or rented), complete address, and attach alocation map. Don’t forget to include your Curriculum Vitae with 2X2 colored picture andcontact information. Please address your letter to:

The Franchise DirectorPier One Bar & Grill Holdings CorporationChic-Boy™ Franchise BusinessPier One Bldg., Cabrera Road, Kaytikling, Brgy.Dolores, Taytay, Rizal, 1920 Philippines

Fax it to 809-3374 or 658-4564 (Ext 102)Send it by email to: [email protected]

Page 34: Chic Boy Franchise Presentation

STEP 2A) We will send you a Franchise Presentation and a

Franchise Application Form.

STEP 3A) Fill out the Franchise Application Form.B) Send it back to us immediately for review and further

assessment complete with other requirements.

STEP 4A) We shall check if your proposed site is still available or open

in our franchise map.B) If available, we shall conduct site inspection and initial

assessment of your proposed site.C) If your site is feasible; we shall get in touch with you and

send you a Franchise Approval letter and a Draft copy of the Franchise Agreement.

Note: Submitting your Franchise Application Form is not a guarantee that you have reserved thefranchise area. We shall schedule a meeting with you to discuss other procedures.

STEP 2A) We will send you a Franchise Presentation and a

Franchise Application Form.

STEP 3A) Fill out the Franchise Application Form.B) Send it back to us immediately for review and further

assessment complete with other requirements.

STEP 4A) We shall check if your proposed site is still available or open

in our franchise map.B) If available, we shall conduct site inspection and initial

assessment of your proposed site.C) If your site is feasible; we shall get in touch with you and

send you a Franchise Approval letter and a Draft copy of the Franchise Agreement.

Note: Submitting your Franchise Application Form is not a guarantee that you have reserved thefranchise area. We shall schedule a meeting with you to discuss other procedures.

Page 35: Chic Boy Franchise Presentation

Steps to Franchise Agreement

FRANCHISE AGREEMENT PHASE

Draft of Franchise Agreement isgiven to franchise Applicant

REVIEW PHASE

Applicant is given10 days to review

the FranchiseAgreement

FORMAL SIGNING

Signing ofFranchise

Agreement

Applicant makesFull payment of

Franchise Fee andcommissary deposit

Meet with ouraccredited architect

Meeting to discussFranchise Agreement

and other concerns

Page 36: Chic Boy Franchise Presentation

Strategy in Motion!Strategy in Motion!

Set-up Period

Week 1 - Site visit, lay out design by our accredited architect. Week 2 - Preparation of Plans Week 3 - onwards– Construction and Renovation, hiring of staffs Week 4 - onwards– Purchase of Equipments, Training of staffs Week 5 - onwards– equipment installation, Table set-up, Purchase of stocks Week 6 - Pre Opening, local store marketing Week 7 – Grand Opening

Set-up Period

Week 1 - Site visit, lay out design by our accredited architect. Week 2 - Preparation of Plans Week 3 - onwards– Construction and Renovation, hiring of staffs Week 4 - onwards– Purchase of Equipments, Training of staffs Week 5 - onwards– equipment installation, Table set-up, Purchase of stocks Week 6 - Pre Opening, local store marketing Week 7 – Grand Opening

Page 37: Chic Boy Franchise Presentation

Priority LocationsPriority Locations

North Luzon•Bulacan•Pampanga•Tarlac•Olongapo•Pangasinan•Baguio•La Union

NCR•Makati•Pasig•Manila•Pasay•Muntinlupa•Marikina•Taguig•Las Pinas•Mandaluyong•Quezon City•San Juan•Caloocan•Malabon•Valenzuela

South Luzon•Cavite•Laguna•Batangas•Quezon•Bicol

North Luzon•Bulacan•Pampanga•Tarlac•Olongapo•Pangasinan•Baguio•La Union

NCR•Makati•Pasig•Manila•Pasay•Muntinlupa•Marikina•Taguig•Las Pinas•Mandaluyong•Quezon City•San Juan•Caloocan•Malabon•Valenzuela

Eastern Luzon•Antipolo•Cainta•Taytay•Angono•Binangonan•San Mateo

Page 38: Chic Boy Franchise Presentation

For more information, please email or call:For more information, please email or call:

Cat JuanFRANCHISE DIRECTOR

+632‐658‐4564+632‐658‐3992

Mobile no. 0917 5399175Fax no. (632)8093374Cat@chic‐boy.com.ph

Cat JuanFRANCHISE DIRECTOR

+632‐658‐4564+632‐658‐3992

Mobile no. 0917 5399175Fax no. (632)8093374Cat@chic‐boy.com.ph

www.chic-boy.com.ph

Page 39: Chic Boy Franchise Presentation

Grill with us!!!