Chew on ThisChapter 1- The

PioneersMs. SchiffEnglish 9

December 1, 2014

Hamburger Charlie

• Charlie Nagree• October 1885- Seymour, Wisconsin• Outagamie County’s first annual fair.

“Hamburgers, hamburgers, hamburgers hot!Onions in the middle, pickle on top.Makes your lips go flippity flop.”

Open to Page 16

• Which of the Big Four Persuasive techniques is being used in this picture? How do you know?

Class Poll- Edmodo

• Results:• Hamburger/Cheeseburger• Hotdog• Italian food• Chinese food• Indian food• Seafood• Steak• Pizza• Thai food

Killer Burgers

• 1925- New York study asked 180,000 people to vote on their favorite meal.• Only 2,912 people voted for Hamburgers • Ranked 19th • Cow Tongue and Spinach received 8,400 votes

Walt Anderson• Former janitor and short order cook• Grilled burgers in front of costumer’s• Founder of White Castle- “…the place was solid and the food was pure”

(Schlosser 18).• 13 week study:

• Medical student consumed nothing but White Castle burgers and water.• When he lived and was still in pretty good health, people began to change their views on

burgers.

Speedee Service

• Richard and Maurice (Mac) McDonald• 1930s, New Hampshire• Southern California was changing• People could afford cars• Roads being built• Farmland turning into cities• 1920-1940 population tripled• 1940 approximately one million cars in Los Angeles which was more than

anywhere else.

Drive-Ins

• “Restaurant owners often painted the drive-ins in loud colors and covered them in flashy neon lights, hoping to catch the eye of people driving past at high speed. The owners hired pretty girls to work as waitresses and came up with all sorts of memorable uniforms for them” (20).

Car Hops

• “The more food and drinks a customer ordered, the more money the carhop earned. As a result, carhops tended to be very nice to their customers and encouraged them to eat and drink a lot” (21)

McDonald Brothers

• 1937- Pasadena, California- McDonald brothers opened their own drive-in.• 3 carhops • Sold hotdogs

• San Bernardino- McDonalds Brothers Burger Bar Drive- In:• 20 carhops• Next to high school• Became rich quickly

McDonald Brothers Continued…

• 1940:• Tired of replacing cooks and carhops and catering to teenagers.• Closed shop in 1948 and reopened 3 months later with a “radical new system

for preparing food” (23).• Only sold food that could be served on paper products and held in hand while driving a

car.• No longer had one skilled cook but a few who could prepare the same thing over and

over• “Imaging- no carhops-no waitresses-no dishwashers-no bus boy- the McDonald System is

self-service!” (24).

Group Thoughts:

• Working with your group, come up with a list of pros and cons for the McDonald brother’s Speedee Service System.

Pros Cons

Orphans, Dropouts, and Self-Made Men• Carl Karcher• Keith G. Cramer • Glen W. Bell Jr.• William Rosenberg• Dave Thomas• Thomas S. Monaghan• Harland Sanders

• “all self-made men who worked hard and took risks in pursuit of dreams” (26).

Carl Karcher

• Drove to McDonald’s from Anaheim (today, a 56 minute drive) to eat there.• After seeing long line was inspired to open his own self-service

restaurant.• Opened Carl’s Jr.

Keith G. Cramer

• Owner of Keith’s Drive-In Restaurant in Daytona Beach, Florida• Heard about McDonald’s brothers and flew in to California• Returned home and opened Insta-Burger King with father-in-law

Glen W. Bell Jr.

• Fought in World War II and then returned to California• Copied the McDonald brother’s kitchen assembly line

William Rosenberg

• Dropped out at age 14• Delivered telegrams, sold sandwiches and coffee, sold ice-cream and

was a door-to-door salesman.

Dave Thomas

• Worked in a restaurant at age 12• Left adoptive father and took a room at the YMCA• At age 15, dropped out of school• Worked as a bus boy and cook

Thomas S. Monaghan

• Most of childhood was in Catholic orphanage and foster homes• Barely graduated high school• Joined the Marines• Bought pizza shop with his brother- Domino’s

Harland Sanders

• Left school at age 12• Work:• farmhand• mule tender• railway fireman • sold insurance door-to-door• worked as a lawyer without a law degree• delivered babies without a medical degree • operated a gas station

Sanders continued…

• While working in the gas station he:• Sold home cooked food at a small dining room table at the back of the gas

station.

• He later opened a popular restaurant and hotel but sold both to pay off debts.• At age 65 became a door-to-door salesman again• Selling “secret recipe” for fried chicken• 1956 Salt Lake City, Utah- first Kentucky Fried Chicken opened• Dressed as a colonel to gain attention- became famous brand

Review Time!

• First group to submit all answers (that are all correct) will receive extra credit on the final quiz!• If you use your notes you get a ZERO!

Dog Eat Dog

• “If you believe in it, and you believe in it hard, it’s impossible to fail. I don’t care what it is- you can get it” -Ray Kroc (30).• Started franchising within the fast food company McDonalds• Ends up buying the McDonald brother’s out of their shares in the company

for about $1 million each.• Today, McDonald’s is worth $180 million a year!

More and More of the Same

• Sameness takes over not only fast food industry, but all companies.• The idea that in every establishment the costumer can assume they

will have the same experience becomes priceless to owners.• Donald and Doris Fisher open Gap based off of Kroc’s franchise model.• 30 years later, 1,700 Gap, Gapkids, and BabyGap’s are open in the U.S.

• Remember back to the poll we took earlier?• While burgers may have come in 19th place in 1925, today 13 billion burgers

are eaten every year by Americans.