chestnut tree hospice
TRANSCRIPT
Pay For A Day
Chestnut Tree House
children’s hospice
Stephanie Smith
& Carolyn Robinson
Chestnut Tree House
10th Anniversary – 2013
Chestnut Tree House
Chestnut Tree House
Chestnut Tree House
Chestnut Tree House
• FILM
• Thank you for the days….
• Made in 2012 to thank all our Pay
For A Day supporters
Chestnut Tree House
2008
Groundwork
• Employed a major donor fundraiser
• Prospect and donor research
• Our database and looking more widely
• Recording/mapping contacts and
networks
• Case for support – running costs
• Patrons group
• Schmoozes, receptions and 1-1 tours
Invite to VIP reception
Reception at the hospice
Old pledge leaflet
Schmooze 2010 Stanmer House
2012 schmooze at Porsche
Mike Holland, Patron with Linda
Perry, Director of Care
Snowman Spectacular Ball 2010
See www.thesnowmanspectacular.org.uk for details
Hosted this year
by Paul Zenon
• FILM
• Mike Holland speaks at 2010
Brighton Ball for Chestnut
• 2 min excerpt from speech
• From 2m30secs to 4 mins 28 secs
Mike Holland
Speaking at
the
Snowman
Spectacular
Fundraising
Ball 2010
Pay For A Day
Flyer - Pay for a Day
Normal text to go here
Pay For A Day pack insert
Pay For A Day pack insert
Pay For A Day pack insert
Pay For A Day pack insert
Pay For A Day pack insert
Pay For A Day pack – pledge form
Chestnut Tree House
Brighton lunch June 2011
Pay For A Day pack – pledge form
Pay For A Day Certificate
Mike Holland with certificate
Certificate and Book of Days
VIP reception for supporters
Matt Prior with badge
Mike Holland wearing badge
2011 Snowman Spectacular Ball
• FILM
• 2011 Ball
• Robbie ‘auctioning’ Pay For A Day
• 40 seconds of film
• From 1min50sec to 2min30sec
Observations
• Groundwork and homework
• Major donor champion or Patron
• Not a quick fix
• Pledges have to be chased
• Donors pay for multiple days
• Tax efficient
• Product picked up outside major
donors
Observations
• Some donors want to be anonymous
(but still choose ‘their’ day)
• Repeatable – hard not to do your day
• Lots of engagement
• Needs dedicated staff
• Works well at events and also 1-1
• Extending to Pay For An Hour
Results
• £750,000 in less than two years
• Over 120 pledges
• 90% pledges honoured
• Significant source of income
• Now we need to put the price of a
day up!
Most innovative fundraising campaign – Feb 2012
Together For Short Lives
Innovation in Fundraising award
2012 – Help The Hospices
Hugh Lowson receives
national award for
innovation in hospice
fundraising 2012 at the
recent Help The Hospices
conference – for
Chestnut’s Pay For A Day.
IoF Award 2012 with Mike Holland
Contact
• Carolyn Robinson, Major Gifts
Manager
01903 871 836
Carolyn.Robinson@chestnut-tree-
house.org.uk
• Stephanie Smith, Director of
Fundraising & Marketing, St
Barnabas Hospices
01903 706 306