chescoim meetup march 2012 - let's learn linkedin

22
Copyright © 2011 Philly Marketing Labs. All Rights Reserved. 1 Let’s Learn Chester County Internet & Social Media Marketing Meetup - 3/28/2012 www.libertyunion. com

Upload: jeff-tincher

Post on 17-May-2015

350 views

Category:

Business


4 download

DESCRIPTION

Slides from the March 2012 Chester County Internet & Social Media Marketing Meetup - Chester Co PA @ChescoMarketing #ChescoIM Presented by @JeffTincher http://bit.ly/TinchLI

TRANSCRIPT

Page 1: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

Copyright © 2011 Philly Marketing Labs. All Rights Reserved. 1

Let’s Learn Chester County Internet & Social Media Marketing Meetup - 3/28/2012

www.libertyunion.com

Page 2: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

2

This month we are celebrating our 1st year as an incredible business networking group! Thanks to all that have joined and attended our monthly Meetups!

Looking forward to starting our second year with more presentations, possible workshops and guest/member presentations.

You Say It’s Your Birthday…

Page 3: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

3

Quick ChescoIM Housekeeping

• Liberty Union• How our Meetup works• April & May Meetups• Quarterly Mega-Meetups – KOP• Member Intros – welcome first time members!

Page 4: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

4

Since last month

• Triple Meetup / Mega Meetup in KOP recap• LinkedIn Group for ChescoIM started.

– Join at http://bit.ly/ChescoLI

• Carla & Jeff will be launching a new Podcast Series soon

Page 5: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

LinkedIn Presentation

Page 6: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

6

LinkedIn “Profile 101”

• Maximize your Profile• Using Groups to your advantage• How to Search Effectively• News and Account Types• CardMunch App

Page 7: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

7

How to Improve Your Profile

• Click on the Profile link and then you’ll see the improve your Profile button.

• Gauge how “complete” your profile is by monitoring the bar and % complete

• To maximize your profile you’ll want to:• Update your headline & summary• Complete your Skills section• Update past jobs and education• Ask for Recommendations

Now let’s get into our profiles!

Page 8: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

8

Maximize Your Profile…

Maximize your ability to be found.

Every word in your profile is keyword searchable.

Make each section:

• keyword rich

• meaningful

• readable

Be sure to add relevant website links and a professional photo.

Your summary should also be keyword-rich.

Page 9: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

9

Profile Sections and Limits

The best LinkedIn Profiles will have every section completed.

• Headline – 120 characters• Summary (w/ Specialties) –

2,000 characters• Skills & Expertise• Job & Education entries up to

2,000 characters each• Recommendations

You can also move sections of your profile. When in ‘edit’ mode you can click and drag sections to re-order. Give it a try.

Page 10: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

10

…Ask for Recommendations…

Ask your coworkers, managers, business contacts (current and old) to leave you a recommendation.

Best way to “ask” is to leave one for them first!

Page 11: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

11

…by doing those things, you can be found!

With a well-tuned profile containing keywords associated to your job title, skills, etc. you will have a much greater chance of being found in search queries.

Just this week, Jeff’s profile has shown up in 14 searches and viewed by 13 different people.

Also since the beginning of the year there have been over 8,500 appearances in search and 408 views of Jeff’s profile.

Page 12: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

Using LinkedIn Groups

Page 13: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

13

Using LinkedIn Groups

• Join as many relevant groups as possible. (max of 50)

• Engage in existing group conversations and use your blog posts to support your engagement.

• Start group conversations based on content

• Once someone responds to your comment, continue to engage. Build relationships.

• Be helpful and share valuable information that positions you as an industry thought leader.

• Connect with the people who frequently engage you.

People in your groups are searchable

Page 14: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

14

Create a Group

• Internal closed group for your company• Organize & provide communication channel for

members of organization• Feed a common interest of customers• Foster discussion on hot industry topics

Join the ChescoIM Group at http://linkd.in/ChescoLI

Page 15: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

15

Group Statistics

Gain some insights into who is involved in your group.

These are the stats for our group, Chester County Internet & Social Media Marketing Group

Page 16: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

Search, News and Account Types

Page 17: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

17

Searching for People

LinkedIn is a great search tool for finding connections.

Your searches will look through your entire network (of allowable members)

Use Advanced Search, very powerful!

Page 18: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

18

LinkedIn as a News Source

Page 19: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

19

Free vs Paid Accounts

Page 20: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

20

Real Humans, Not ComputersEvery business card you submit is transcribed, edited and reviewed by multiple workers to guarantee accuracy. Our workers even crop the company logos from business cards!

http://cardmunch.com/howitworks.html

Business Card Reader by LinkedIn

1-Tap LinkedIn InvitesJust scanned an important business lead? Connect via LinkedIn with just one tap. Expanding your professional network has never been easier!

Page 21: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

21

Page 22: ChescoIM Meetup March 2012 - Let's Learn LinkedIn

22

Stay Informed about ChescoIM

• Facebook– Facebook.com/ChescoIM

• LinkedIn Group– http://linkd.in/ChescoLI

• Twitter – @ChescoMarketing #ChescoIM– @JeffTincher– @WilsonVA

• Meetup Page– http://bit.ly/ChescoIM

Invite your friends and co-workers to join us next month!