BUS IN E S S DE VE LOP M E N T SALES M AN AG ER TE RR IT OR Y GRO W THTeam Leadership Relationship Building Competitive Selling

An accomplished, results-oriented, bilingual Sales Professional with a proven track record of achievements in business development, account management and customer retention. Generate revenue through prospecting, customer

relationship management, negotiations, high growth selling and marketing strategies. Motivated professional who drives new business by establishing strong alliances with clients and industry leaders to increase market share. Strong management skills with the ability to turn under-producing individuals into award-winning team members. Well

organized demonstrating self-motivation, perseverance, and the aptitude to achieve both personal and corporate goals.

SELECTED HIGHLIGHTS Negotiated and won a major account listed in Singapore that resulted in a 40% increase in profit for the company. Promoted numerous times during my strong tenure due to exceptional leadership and business skills. Revived major sales accounts with increased sales growth of 12% above forecast plan. Consistently met or exceeded goals, achieved 140% of sales targets through corporate accounts and converted

many customers from competitors’ services. Developed customer retention program and revived lost revenue by offering various effective promotional

strategies. Developed and delivered an advertising sales strategy for both online and offline with clear and measurable

advertising strategy goals that met company’s growth plan.

COR E COM P E T EN C I ES Customer/Client Service Multi Media Sales Development Strong Communication Skills Marketing/Marketing Strategy Key Account Management Client Retention New Business Development Team Management/Leadership Solution Selling Project Management Client Relationship Management Negotiations & Presentations

EDU CA TI ON

Conventry University,UK: 2011Bachelor of Arts – Business and Marketing (2nd Class Honours)

Conventry University,UK: 2010Advanced Diploma – Business (Marketing)

CHERYL LEE SIEW FUNG Blk 440 Choa Chu Kang Blk 458 Choa Chu Kang Ave 4 #14-197 Singapore 680458

lee.cheryl08@gmail.com

+65 97451800

PRO FE S SI ON A L EXP E R IE N C E

Asian Trade Press Pte Ltd March 2016 – September 2016 Sales Manager

Responsible for all local digital revenue generated from advertising sales. Develop and manage web presence for new business clients. Provide actionable insights and recommendations to clients on how to improve performance on activities. Educate and deliver justification to clients around the value of digital marketing. Collaborated with various internal teams to enhace design, usability, content and web properties. Drove significant improvement in all web site activity statistics for clients. Identifying new opportunities to increase advertising revenues. Maintain maximum effectiveness while adhering to strict deadlines and budgets. Remained current with industry trends to uncover new opportunities for clients’ websites. Achieved an 80% ratio of converting current print customers into digital marketing customers.

Safetynet Asia Pte Ltd April 2015 – Feb 2016 Account Manager

Negotiated and won a major account listed in Singapore that resulted in a 40% increase in profit for the company. Hunted and closed new business accounts in several sectors exceeding personal and corporate quotas. Identify opportunities and nurture relationships that generate new markets and opportunities that result in closed

deals. Ensure strong client relations providing customized software solutions to large enterprises within time constraints. Devise strategic action plans to accurately prepare quotations and proposals for clients to enhance account

retention. Generate new business analyzing current market trends and determining competitive market prices. Leverage consultative sales strengths to identify opportunities, nurture relationships and close deals. Develop lasting relationships with contacts at which proves to be an excellent referral source. Maintain existing relationships with key account decision makers. Manage key accounts and ensure they have top level service at all times. Collaborate with service departments to create procedures to increase customer service and improve customer

satisfaction and loyalty.

Propnex Realty Pte Ltd 2011 – June 2015 Group Director

Recipient of a Top Producer Award by Propnex with newspaper recognition, which increased personal revenue by more than 60% in 2014.

Promoted to Associate Team Director (Achieve Cumulative Gross Commission $250,000 and above) and recipient of a Top Producer Award by Propnex with newspaper recognition in 2013.

Promoted to Associate Marketing Director (Achieve Cumulative Gross Commission $80,000 to $250,000) in 2012. Promoted to Associate Marketing Manager (Achieve Cumulative Gross Commission $50,000 to $80,000) in 2011. Responsible for leading a team of four property sales executives empowering them to successfully exceed quotas. Effectively plan and execute "roadmaps" to lease and sale residential and commercial properties going above and

beyond expectations, providing outstanding service and attention to clients. Customize sales advertising for both online and offline marketing initiatives Exemplify professionalism and proper etiquette while using all forms of communications providing legal, economic

and market advice to prospective clients. Multi-task projects in a professional and timely manner ensuring terms and conditions of agreements are met. Accurately analyze market trends to determine competitive market prices to increase sales opportunities.

Exercise strong sales and leadership strategies to identify top-notch talent, using effective training and personalized talent-based placement techniques.

Accelerate the client prospecting cycle; promptly recording and updating gathered client information into databases.

Global Yellow Pages 2009 – 2010 Group Sales Manager

Restructured team to market multiple products model and increased sales growth of 8% above forecast plan. Revived major sales accounts with increased sales growth of 12% above forecast plan. Developed customer retention program and revived lost revenue by offering various effective promotional

strategies. Developed and delivered an advertising sales strategy for both online and offline with clear and measurable

advertising strategy goals that met company’s growth plan. Formulated sales and marketing plans in order to deliver accurate forecasts and ensured that all advertising revenue

streams were maximized for growth for all sales teams. Analyzed market segmentation with the sales team to achieve and exceed targeted revenue. Performed regular analysis of market share year-on-year as well as month-by-month on problem areas to the team

while at the same time implemented new strategies and tactics with management. Ensured weekly and monthly sales projections were accurately updated as required by management. Liaised with record-breaking cross-functional team for all aspects traffic production, finance, editorial and IT to

ensure all customer deadlines were clearly established. Provided superior sales and negotiation training to sales executives and developed new account development with

account managers. Conducted training for sales associates on the features, benefits, and functionality of new products. Standardized cross-promotions techniques company-wide.

INSIS (Subsidiary of IE S’pore) 2002 – 2008 (company bought over by Yellow Pages)Sales Manager / Senior Sales Manager: 2003 – 2008

Sales Executive / Senior Sales Executive: 2002 – 2003

Consistently received additional responsibility and exposure to different roles, due to strong performance and as a result was promoted to sales manager within a year.

Achieved 2007 Star Performer Award for outstanding sales results being the first time the company presented this recognition.

Consecutively named “Top and Best Sales Manager of the Year” for 2005, 2006 and 2007. Cited as company “#1 Sales Manager of the Year” amongst eight sales groups. Expanded new market customer base from 0 to 500 sales transactions through aggressive cold-calling campaign. Revitalized marginal sales by more than 50% from existing customer base. Consistently met or exceeded goals, achieved 140% of sales targets through corporate accounts and converted

many customers from competitors’ services. Received yearly cash incentives for diligently generating new sales accounts. Ranked either #1 or #2 for local sales growth from month to month. Lead a team of 12 high performance sales executives and account managers and quickly grew sales volume within

the territory. Recognized for ability to quickly establish rapport with customers and generated leads through cold calling or

canvassing on potential customers, conducting presentations of our publication benefits and services that met customer plans.

Developed and directed marketing plans and advertising projects that supported customer explanations into international markets in our publication.

Cultivated innovative and successful local and national marketing. Arranged customer visits and performed sales presentations to close orders.

ADD IT IO N AL CRE D E N TI ALSTECHNICAL SKILLS Microsoft Office (Word, Excel, PowerPoint, Outlook, Access, Publisher) Google Docs /

Google Ad words / Google Drive / Google Calendar / Google Plus)

LANGUAGES Fluent in English and Mandarin (including major dialects)

ACCOMPLISHMENTS & AWARDS

2014: Top Individual Producer Award with Propnex – Q1, Q2, Q3 & Q4. 2013: Top Individual Producer Award with Propnex – Q1, Q2, Q3 & Q4. 2008 – 2012: Achievement of Bachelor in Business and Marketing. 2007: Star Performer Award for Outstanding Sales Growth with INSIS. 2006: Outstanding and Best Sales Manager of the Year with INSIS. 2005: Outstanding and Best Sales Manager of the Year with INSIS.

PROFESSIONAL DEVELOPMENT Commercial Mastery Programme (CMP) Qualified Project Proficiency Course (Huttons) Common Examination for Salesperson (CEA) Express Sales System Training (ERA) Customer Winning Formula Solution Selling Introduction PACE Learning and Consultancy

Detailed Professional References Available upon Request