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The traditional cherry festival is one of the oldestin Tuscany. It is a greatopportunity to taste thissweet fruit .

During this very special annual event -which takesplace in the first week of June-there are a lot of foodstands. Furthermore shows, eventsconcerts and even more are organised.

The unique taste of nature

THE CHERRY IS…

ADVERT TECHNIQUES The tecniques used for this advert are:

• Association: Becausewe used images and colours

• Repetition: Becausewe used repetition to clarify our idea

• Humour: Because weusedphrases/keywords to capture customers’ attention

We have choosen this product

because it is healthy and very

sweet.

You should go to the festival

because you have the possibility

of buying local and delicious

products.

Made and presented by:

Maria Vittoria BaldacciGreta Doveri Erika Luchetti Sebastiano Pinna