chennai-toi ad track by cognitive
DESCRIPTION
Cognitive-Applying knowledge Cognitive is about mapping the advertising space in print medium Find trends across sectors,across clients, How they advertise? Where they Advertise?TRANSCRIPT
Ad Trends For TOI-Chennai 18th to 24th July 2014
Ad Trend
19%
19%
24%
11%
8%
5%
5%
3% 3% 3%
Ad Trend-18th July
TEXTILES/HOUSEHOLD PRODUCTS PERSONAL ACCESSORIES
OTHERS ONLINE SHOPPING WEB
SERVICES EDUCATION
M-COMMERCE REAL ESTATE
AUTOMOBILES DURABLES
18th July’14 Chennai TOI Edition | Source TC&S
3%
19%
5%
16%
57%
0%
10%
20%
30%
40%
50%
60%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
11%
11%
24% 11%
11%
19%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT
CENTRE LEFT CENTRE RIGHT NA
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
20%
13%
13%
10%
8%
7%
7%
18%
3%
Ad Trend-19th July
TEXTILES/HOUSEHOLD PRODUCTS REAL ESTATE
SERVICES ONLINE SHOPPING WEB
PERSONAL ACCESSORIES HOUSEHOLD PRODUCTS
DURABLES OTHERS
MEDIA
19th July’14 Chennai TOI Edition | Source TC&S
2%
10% 15%
25%
48%
0%
10%
20%
30%
40%
50%
60%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
17%
17%
25%
2% 5%
12%
10% Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
17%
15%
12%
8% 8%
6%
21%
6%
4% 4%
Ad Trend-20th July
SERVICES TEXTILES EDUCATION
ONLINE SHOPPING WEB HOUSEHOLD PRODUCTS AUTOMOBILES
OTHERS PERSONAL ACCESSORIES M-COMMERCE
PERSONAL HEALTHCARE
20th July’14 Chennai TOI Edition | Source TC&S
10% 8%
23%
60%
0%
20%
40%
60%
80%
FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
12%
19%
29%
2% 2%
10%
10% Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
43%
19%
10%
10%
5%
5%
5% 5%
Ad Trend-21st July
EDUCATION ONLINE SHOPPING WEB MEDIA
SERVICES M-COMMERCE TEXTILES
OTEHRS TELECOM
21st July’14 Chennai TOI Edition | Source TC&S
19% 14%
43%
24%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE QUARTER PAGE SMALL
Ad Size
24%
19%
29%
10%
14% 5% Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT
CENTRE RIGHT NA TOP LEFT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
30%
15%
15%
10%
5%
5%
5%
5%
5% 5%
Ad Trend-22nd July
ONLINE SHOPPING WEB AUTOMOBILES
BANKING/FINANCE/INVESTMENT HAIR CARE
PERSONAL ACCESSORIES SERVICES
M-COMMERCE EDUCATION
OTEHRS FOOD & BEVERAGES
22nd July’14 Chennai TOI Edition | Source TC&S
5%
45% 50%
0%
10%
20%
30%
40%
50%
60%
BANNER QUARTER PAGE SMALL
Ad Size
10%
15%
55%
5%
5% 10%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT
CENTRE RIGHT TOP LEFT TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
24%
24%
18%
18%
6%
6%
6%
Ad Trend-23rd July
ONLINE SHOPPING WEB SERVICES
AUTOMOBILES EDUCATION
OTHERS PERSONAL ACCESSORIES
BANKING/FINANCE/INVESTMENT
23rd July’14 Chennai TOI Edition | Source TC&S
6% 12%
29%
53%
0%
10%
20%
30%
40%
50%
60%
BANNER HALF PAGE QUARTER PAGE SMALL
Ad Size
12%
29%
6% 6%
12%
18%
18%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
25%
17%
13%
13%
8%
8%
4%
4%
4% 4%
Ad Trend-24th July
ONLINE SHOPPING WEB SERVICES AUTOMOBILES
PERSONAL ACCESSORIES OTHERS REAL ESTATE
EDUCATION HAIR CARE M-COMMERCE
TEXTILE & CLOTHING
24th July’14 Chennai TOI Edition | Source TC&S
8% 4% 8%
21%
58%
0%
20%
40%
60%
80%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
13%
29%
17%
13%
4%
13%
4% 4%
4% Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE LEFT CENTRE RIGHT
NA TOP LEFT TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Weekly Ad Trend
18th to 24th July Chennai TOI Edition | Source TC&S
15%
13%
13%
10% 9%
23%
6%
5%
4% 3%
18th to 24th July
ONLINE SHOPPING WEB SERVICES TEXTILE & CLOTHING
EDUCATION PERSONAL ACCESSORIES OTHERS
AUTOMOBILES REAL ESTATE HOUSEHOLD PRODUCTS
M-COMMERCE
4% 10% 8%
26%
52%
0%
10%
20%
30%
40%
50%
60%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
14%
19%
26% 3%
5%
11%
10%
2% 4%
8% Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA TOP CENTRE
TOP LEFT TOP RIGHT
Ad Trend For Online Shopping Web Sector
0%
5%
10%
15%
20%
Day wise Trend
12% 8%
12%
31%
8% 8% 4% 4%
8% 8%
0%
10%
20%
30%
40%
7 10 13 19 24 25 29 35 36 40
Page No’s
Top 10 Page no’s
50%
24%
6% 6% 3% 6% 6%
0%
10%
20%
30%
40%
50%
60%
BOTTOM LEFT
BOTTOM RIGHT
CENTRE CENTRE RIGHT
TOP CENTRE TOP LEFT TOP RIGHT
Ad Position
71%
29%
Page Type
LHP
RHP
18th to 24th July Chennai TOI Edition | Source TC&S
1st Rank
Ad Trend For Services Sector
5%
12% 9%
5% 7% 7%
5% 5%
21%
0%
5%
10%
15%
20%
2 4 7 9 11 13 21 26 49 51
Page No’s
Top 10 Page no’s
3%
10%
29%
3%
10%
19%
6% 3%
16%
0% 5%
10% 15% 20% 25% 30% 35%
BOTTOM BOTTOM LEFT
BOTTOM RIGHT
CENTRE CENTRE LEFT
CENTRE RIGHT
TOP CENTRE
TOP LEFT TOP RIGHT
Ad Position
55% 45%
Page Type
LHP
RHP
18th to 24th July Chennai TOI Edition | Source TC&S
5% 10% 15% 20% 25% 30% 35% 40% 45%
Day wise Trend
2nd Rank
Ad Trend For Textile & Clothing Sector
8% 8% 8%
12%
19%
12%
8% 8% 8%
12%
0%
5%
10%
15%
20%
25 26 27 28 29 31 32 40 43 52
Page No’s
Top 10 Page no’s
21% 24%
3% 7% 7%
24%
3% 7%
3%
0% 5%
10% 15% 20% 25% 30%
BOTTOM BOTTOM RIGHT
CENTRE CENTRE LEFT
CENTRE RIGHT
NA TOP CENTRE
TOP LEFT TOP RIGHT
Ad Position
55%
45%
Page Type
LHP
RHP
0% 5%
10% 15% 20% 25% 30% 35% 40%
Day wise Trend
18th to 24th July Chennai TOI Edition | Source TC&S
3rd Rank
Ad Trend For Education Sector
0% 5%
10% 15% 20% 25% 30% 35% 40%
Day wise Trend
5%
14% 14%
24%
14% 10%
5% 5% 5% 5%
0%
10%
20%
30%
40%
2 3 5 7 15 29 30 31 32 40
Page No’s
Top 10 Page no’s
71%
29%
Page Type
LHP
RHP
25% 21%
25%
4%
17%
8%
0%
5%
10%
15%
20%
25%
30%
BOTTOM BOTTOM LEFT
BOTTOM RIGHT
CENTRE RIGHT
NA TOP RIGHT
Ad Position
18th to 24th July Chennai TOI Edition | Source TC&S
4th Rank
Ad Trend For Personal Accessories Sector
5%
10%
15%
20%
25%
30%
35%
Day wise Trend
15%
8% 8% 8%
15% 15%
8% 8% 8% 8%
0%
5%
10%
15%
20%
3 4 5 19 23 25 28 31 39 43
Page No’s
Top 10 Page no’s
15%
5%
20%
15% 15%
20%
5% 5%
0%
5%
10%
15%
20%
25%
BOTTOM BOTTOM LEFT
BOTTOM RIGHT
CENTRE LEFT
CENTRE RIGHT
NA TOP LEFT TOP RIGHT
Ad Position
60%
40%
Page Type
LHP
RHP
18th to 24th July Chennai TOI Edition | Source TC&S
5th Rank
Ad Size For Top 5 Sectors
18th to 24th July Chennai TOI Edition | Source TC&S
4% 6% 3%
17% 20%
24%
3%
5%
10%
46%
3%
25%
35%
17%
33%
88%
50%
65%
45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
EDUCATION ONLINE SHOPPING WEB
PERSONAL ACCESSORIES
SERVICES TEXTILE & CLOTHING
SMALL
QUARTER PAGE
HALF PAGE
FULL PAGE
BANNER
Top 10 Page Genre For Education & Online Shopping Web Sectors
0%
5%
10%
15%
20%
25%
30%
35%
40%
Education
0%
5%
10%
15%
20%
25%
30%
Online Shopping Web
18th to 24th July Chennai TOI Edition | Source TC&S
Top 10 Page Genre For Personal Accessories & Services
0%
5%
10%
15%
20%
25%
30%
Personal Accessories
0%
5%
10%
15%
20%
25%
30%
Services
18th to 24th July Chennai TOI Edition | Source TC&S
Top 10 Page Genre For Textile & Clothing Sector
0%
5%
10%
15%
20%
25%
30%
35%
40%
ENTERTAINMENT CINEMA BACKBEAT VARIETY ADVERTISEMENT
Textile & Clothing
18th to 24th July Chennai TOI Edition | Source TC&S
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Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.
Email: [email protected]
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Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.
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