chennai retail summit - winning the connected consumer, the digital way

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Agenda Consumer delight: Win the Connected Consumer - The Digital Way 7 th Oct 2016

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Page 1: Chennai Retail Summit - Winning the Connected Consumer, The Digital Way

Agenda

Consumer delight: Win the Connected Consumer - The Digital Way

7th Oct 2016

Page 2: Chennai Retail Summit - Winning the Connected Consumer, The Digital Way
Page 3: Chennai Retail Summit - Winning the Connected Consumer, The Digital Way
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Content Marketing – how should one approach it?

Connectivity has changed everything!

And more so in the last 10 years!

Page 7: Chennai Retail Summit - Winning the Connected Consumer, The Digital Way

Content Marketing – how should one approach it?

Winning the Connected Consumer

Discovery

Engagement

Growing your Community

Page 8: Chennai Retail Summit - Winning the Connected Consumer, The Digital Way

Content Marketing – how should one approach it?

Discovery

Page 9: Chennai Retail Summit - Winning the Connected Consumer, The Digital Way

Google Research shows that local informatiion

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If Samson can benefit from online presence, surely retailers can

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You need to be searchable so that your business can be found

Page 12: Chennai Retail Summit - Winning the Connected Consumer, The Digital Way

You need to be searchable so that your business can be found

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Discovery can happen even on Social Media

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Targetting can be very niche

Parents: 2.2 Lakhs

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Targetting can be very niche

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Users are searching for content – can you cater to it

Page 17: Chennai Retail Summit - Winning the Connected Consumer, The Digital Way

Even Influencers can create this content for you

Page 18: Chennai Retail Summit - Winning the Connected Consumer, The Digital Way

Content Marketing – how should one approach it?

Engagement

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Very important to bring the online-offline connect

Page 20: Chennai Retail Summit - Winning the Connected Consumer, The Digital Way

Very important to bring the online-offline connect

Page 21: Chennai Retail Summit - Winning the Connected Consumer, The Digital Way

Incentivise for them spreading the word online

Page 22: Chennai Retail Summit - Winning the Connected Consumer, The Digital Way

Content Marketing – how should one approach it?

Growing your Community

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Keep in touch with customers

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Can you engage users with interesting content

Page 25: Chennai Retail Summit - Winning the Connected Consumer, The Digital Way

Fun & Relevant content works best rather than just product

Page 26: Chennai Retail Summit - Winning the Connected Consumer, The Digital Way

Fun & Relevant content works best rather than just product

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“Likes” and “Follow” do not matter…

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What metrics to track

Online Offers redeemed at

the Store

% of customers who found the store via digital

Driving Directions to

the Store

Calls from Digital

Online Reach & Engagement

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Everything can be tracked online – Look at your Google My Business Listing for more info

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What you can start with!!

Ensure Google Listing is appropriate

Engage with existing customers via digital

Run an Online-Offline Integrated Campaign

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Thank You

Email: [email protected]: @jvchawla