cheng - 'the selves of self-help books'.pdf

8/14/2019 Cheng - 'The Selves of Self-Help Books'.pdf

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1

L O R E 6 . 2 M A Y 2 0 0 8

Introduction

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1 Rimke (2000) and McGee (2005) criticize self-help books for glorifying the autonomous

self to the detriment of collective and social relations. Ebben (1995) takes a feminist per-spective to point out the tendency of self-help books directed at women to implicitly blamethe individual woman for her own problems, while ignoring social forces.2 Dolby (2005) approaches self-help books as functioning as folklore that passes on culturalvalues and as following the traditional of American self-education.


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3 For an overview of theories of framing see Scheufele, D.A. 1999 Framing as a theory ofmedia effects Journal of Communication . 49 (1): 103-122.


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