chelsea mann: the salvation army
TRANSCRIPT
THE SALVATION ARMYDoing the Most Good
“The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His
name without discrimination."
MISSION
PURPOSE
HISTORY• Founder: William Booth in
1865
• “The Christian Mission”
• “The Salvation Army” born in 1878
• Now active in virtually every corner of the world
LOGO
COLOR SCHEME
LANGUAGE
Persuasive Appropriate
Clear & Concise
AUDIENCE
Those Seeking Help Those Wanting to Help
Those Wanting to Learn More
NAVIGATION
SOCIAL MEDIA
YOUTUBE
BLOG
+ EASY TO DONATE
+ EFFECTIVE USE OF PHOTOS
WHAT WORKS WELL?• Easy to navigate
• Nice, clean theme
• Great use of social media
• Caters to all audiences
• Well organized
• Established recognizable brand
- LOTS OF DIFFERENT SITES
RECOMMENDATIONS
• Condense to One Site or Make Sites Consistent • Link to Instagram Account on Site • Readdress Organizational Mission, Vision, Values