chelsea foundation review 2011/12 season fo...elite training centres for players looking to advance...

CHELSEA FOUNDATION REVIEW 2011/12 SEASON FOUNDATION

04 Bruce Buck

06 Sport development

12 Anti-discrimination

16 Community development

22 Social inclusion

24 Education

30 Supporting the Armed Forces

32 Chelsea Ladies

36 Health

40 Disability

44 International

50 Environment

52 Right To Play

56 Past Players’ Trust

CONTENTS

Learning programmes for all ages

Helping current and former service personnel

Good work on and off the pitch

Improving wellbeing for a healthier life

Providing opportunities in numerous sports

Successful launch for new department

Reducing the club’s carbon footprint

Strengthening the relationship with our global charity partner

Showing support for our stars of yesteryear

A successful second year for the Foundation

Soccer schools and training initiatives

Asian Star continues to break down barriers

Supporting initiatives throughout London

Raising awareness within our communities

FOREWORD • BRUCE BUCK

CHELSEA FOUNDATION REVIEW 2011/12 SEASON04

FOREWORD • BRUCE BUCK

Welcome to the latest annual review of the Chelsea

Foundation. Our second year has been one of consolidation, building on what we have and developing new and innovative ways of working.

Our domestic work has built on the experience developed over the last decade by bringing a range of health, education, social inclusion and, of course, coaching initiatives to hundreds of thousands of people of all ages.

The one thing in common in each of the areas we work in is the use of sport and above all football as a vehicle to engage and inspire. The power of the game to reach out to individuals and benefit communities cannot be underestimated.

Our international work has been a cause for celebration with projects throughout the world engaging people through a love of the sport. Foundation coaches have visited the Far East, Asia, Africa, the US and Russia to name just a few of the regions and countries we have worked in.

Chelsea’s pre-season tours now place CSR and community development at the heart of the club’s ethos. This is perfectly summed up in the Here to Play, Here to Stay initiative.

It’s not enough to simply turn up, play a game and leave. Alongside the Foundation, the club has developed new facilities and community programmes through our Blue Pitches campaign.

Blue Pitches were created in Thailand, Hong Kong and Malaysia as part of the 2011 tour and Foundation coaches helped train and inspire a new generation of local coaches to deliver community programmes in each of the areas the tour visited.

Since then, there have been further Blue Pitches created throughout South-East Asia and plans for many more to help bring the value of the Foundation to help more young people experience the benefits that sport can deliver.

Back home, Chelsea is helping inspire children in Essex to take up new sports through the hugely

successful Premier League 4 Sport initiative. Meanwhile, in London and Surrey, thousands of pupils are benefitting from English, Maths and IT courses delivered by the Foundation for reluctant learners who are thriving outside of more traditional education environments.

Away from the core community work the Chelsea Foundation undertakes on a daily basis, the Past Players’ Trust and the Chelsea Ladies team are also subsidiaries of the Foundation.

The commitment of both the club and the Foundation to celebrate our history through the Past Players’ Trust has always been of vital importance. As we move forward we must always remember the players and staff who have contributed so much to this club’s heritage, and to be able to provide help and care for members of the Chelsea family is a real honour.

The Ladies team were proud to take their place as one of the eight teams in the newly formed FA Women’s Super League, firmly placing them among the elite of the female game. The FA’s vision is to create a stand-alone summer league with new fans and a family friendly atmosphere and it is something we are fully supportive of.

Finally, another landmark of the season was helping raise awareness of our global charity partner Right To Play by featuring their logo on our Champions League shirts, all the way to lifting the trophy in Munich.

BUilding on solid foUndationsThe charity continued its excellent work within communities at home and overseas throughout the 2011/12 season

05CHELSEA FOUNDATION REVIEW 2011/12 SEASON

Chelsea Foundation coaches at work during our Here to Play, Here to Stay tour of Asia

07CHELSEA FOUNDATION REVIEW 2011/12 SEASONCHELSEA FOUNDATION REVIEW 2011/12 SEASON06

Chelsea Soccer Schools cater for children of all ages

Sport development is a big part of the Chelsea Foundation’s ongoing work and during the 2011/12 campaign we worked in schools, leisure centres and nurseries providing coaching, advanced training and Soccer Schools.

More than 10,000 children took part in our successful

Soccer School programmes during the 2011/12 season.

The Chelsea Foundation ran Soccer Schools, Mini Kickers, Advanced Soccer Schools and Goalkeeping Camps during all school holidays and the range of programmes available meant we were able to cater for young footballers of all abilities.

The fun-based Soccer Schools were aimed at the novice footballer, while the Mini-Kicker course provided a footballing foundation for aspiring footballers from the age of four. The Goalkeeping Camps were provided for aspiring shot-stoppers looking for a more specific training programme while Advanced Soccer Schools were available for children who already play football on a regular basis.

The Chelsea Foundation provided team coaching

sessions to local clubs with one of our FA-qualified coaches attending weekly training sessions. This allowed us to work alongside the team’s manager and help develop the quality of the club’s players, while ensuring the on-going coach education of local teams in Chelsea’s footballing ethos.

The Chelsea Foundation ran both Invitational Centres and

Elite Training Centres for players looking to advance their football skills further than the Soccer School stage.

Designed for both boys and girls aged eight to 16, these centres offered extra training sessions to players currently playing for their own football clubs. The programmes allowed participants to continue playing for their own teams and enjoy additional sessions with our FA-qualified coaches.

Sessions consistently pushed a player’s knowledge and understanding of the game and matches took place three times a season against strong local teams, ensuring participants’ development was visible in game situations.

The Chelsea Foundation’s PPA Cover programme continued

to go from strength to strength with more than 300,000 participants taking part in the sessions across all the regions we work in.

This programme allowed us to work in a variety of sports, including tag rugby, hockey, athletics, field games, basketball and netball. Expertise in each area was provided by qualified coaches and all sessions were delivered in accordance with Key Stage One and Two, in line with the national curriculum. We also covered multi-skills delivery for the younger year groups.

The Chelsea Foundation worked in nursery schools with the aim

of providing the youngest children with opportunities to develop while having fun. The main objective of these sessions was enjoyment and using sport to provide children with basic movement and co-ordination skills as part of their development.

Since its inauguration, this programme has grown considerably as nurseries understood the need for activities that stimulate children. As of the 2011/12 season, 14 nurseries took part in the initiative in Surrey, working with 280 participants each week.

SOCCER SCHOOLS TEAM COACHING

ADVANCED TRAINING

PPA COVER

NURSERY PROGRAMME

SPORT DEVELOPMENT SPORT DEVELOPMENT



Club ambassador Graeme Le Saux (centre) joins other sporting stars to celebrate the success of Premier League 4 Sport

Former Chelsea player and club ambassador Graeme Le Saux

joined Chief Executive of the Premier League Richard Scudamore, Olympic sprint gold medallist Darren Campbell and badminton silver medallist Gail Emms to celebrate the success of Premier League 4 Sport in January 2012.

The pioneering sports participation programme, initiated by the Premier League and implemented by the Chelsea Foundation and other top-flight football clubs, exceeded its original targets by over 50 per cent.

A joint venture between the Premier League, Sport England and the Youth

Sport Trust, the programme initially received a £3.8 million investment but due to the scheme’s success, a further £2 million in funding was provided. The extra money saw four new sports introduced to the initiative: handball, netball, basketball and hockey.

“Adding another four sports to the programme proves that what we introduced two years ago has worked,” said Scudamore. “Now we want to build on that success.

“Chelsea were one of the very early adopters of the initiative and they have gone out, done the work in their local communities, utilised the sports’ governing bodies, developed clubs

and provided excellent coaching.”In Essex, the Chelsea Foundation

saw over 700 participants, aged between 11 and 19, take part in Premier League 4 Sport since 2009 and 40 of those youngsters have earned themselves Young Leader Awards and Young Official Awards.

“It’s been a fantastic initiative,” said Premier League 4 Sport project manager and Chelsea Foundation coach Zak Wooster. “Not only have the children received awards but it’s allowed us to train up 35 coaches in badminton, table tennis and handball.”

PREMIER LEAGUE 4 SPORT IS A HUGE

SUCCESS

DID YOUKNOW?

GRAEME LE SAUX

Premier League 4 Sport was introduced in September 2009 with the aim of engaging 25,000 young people in Olympic sports on a regular basis in the lead up to the 2012 Olympic Games. The programme saw Chelsea Foundation coaches offering sessions in table tennis, judo, badminton and volleyball. Since its introduction, Premier League 4 Sport resulted in a 25 per cent increase in the uptake for those four sports.

“There are countless opportunities to engage with people once you have the hook, which is sport. The values you learn through playing sport are very important, such as respect for yourself and for your opponent. With over 700 participants taking part with the Chelsea Foundation coaches alone, it shows how successful this initiative has been across the country. Hopefully now we can keep them engaged in sport and keep them active and healthy into adulthood”



Left: Youngsters from the Chelsea Foundation’s Premier League 4 Sport project competing in a volleyball tournament and (right) Graeme Le Saux tries his hand at table tennis

A team of four young table tennis stars represented the

Chelsea Foundation at a national tournament as part of the Premier League 4 Sport initiative in December 2011.

All 20 Premier League clubs were represented at the event at the Business Design Centre in London after introducing children to the game through various sport-based community projects.

The finals in London involved the

top 100 players from the 2011 Fred Perry Table Tennis Urban Cup, which saw 120,000 youngsters trying the sport for the first time through the Premier League and the English Table Tennis Association.

The Chelsea Foundation’s Premier League 4 Sport project manager Zak Wooster said: “Our youngsters played superbly. To go there and give it their all will live with them for a long time.”

Tournament ambassador Darius Knight added: “There was some great

talent at this year’s finals. It is through initiatives like this that we will see more youngsters taking up the sport. Congratulations to everyone who took part and well done to the promising kids from the Chelsea Foundation.”

The Chelsea Foundation also provided two newly-qualified English Table Tennis Association umpires in Lucy Carrington and Selina Dudley. They volunteered to help the day run smoothly, despite not getting to compete in the finals themselves.

CHELSEA COMPETE IN TABLE TENNIS TOURNAMENT

Participants in the Chelsea Foundation’s Premier League

4 Sport project competed in a volleyball tournament against other representatives from top-flight clubs in March 2012.

The tournament followed a successful February half-term, which saw 20 young people qualify as volleyball Young Leader Coaches. A

further 24 youngsters also qualified as Young Officials in the sport.

The qualifications were awarded ahead of the tournament, which saw 56 youths from a range of London community schemes represent Chelsea, Arsenal, Tottenham and West Ham in their attempts to be crowned champions.

In total, seven boys’ teams and

seven girls’ teams were invited to compete in the London Invitational Volleyball Cup 2012; organised by the Chelsea Foundation.

“The tournament has been brilliant,” said Premier League 4 Sport manager Zak Wooster. “The build-up saw keen young people learning the basics of what it takes to coach before gaining officiating accreditation. The hard work from these courses was then combined to host the competition on the final day which was great fun for all involved.”

Claire Roche was one of the girls competing in the Chelsea Foundation side, and the 14-year-old was pleased with the event.

“I’ve enjoyed playing competitively against other teams as I got to put my skills to the practice,” she said. “It’s good having team players as referees as they are our own age so easier to get along with too. I really like playing for Chelsea in matches as well.”

The tournament had two sections to accommodate for boys and girls. The girls’ winners on the day were the Arsenal Foundation with the West Ham Community Sports Trust winning the boys’ section.

CHELSEA FOUNDATION COMPETES IN VOLLEYBALL TOURNAMENT


ANTI DISCRIMINATION

Nearly 400 children competed in Chelsea’s groundbreaking

Asian Star initiative at the club’s Cobham training ground, hoping to win a year-long placement within the Chelsea Foundation’s Elite Training Centre. The best youngsters were selected in four age groups from Under 9s to Under 12s following close scrutiny from Chelsea Foundation coaches.

Parents watched on as their children were put through drills and tests for speed and agility before taking part in five or six-a-side games of football. The teams were guided by professional coaches.

The initiative attracted the attention of local media and celebrities such as bhangra singer Jaz Dhami, a coach himself, who said: “This year I’ve seen

ASIAN STAR 2012

Back row, left to right: H Dhami, Kashif Siddiqi and Jaz Dhami. Middle: Sam Khan.Front row, left to right: Winners Saidul Islam Khan, Ibrahim Rahmann, Keshveer Singh Lakhanjpaul and Rajan Sahni

”Football at all levels needs to reflect the communities in which we live and Kick It Out, football’s equality and inclusion campaign, is delighted to once again support the Chelsea Asian Star programme. The initiative is making a real difference by not only breaking down the barriers between the Asian community and football but by making real inroads into addressing the lack of Asian players at the top of the game.”

Lord Herman ouseLey CHairman of KiCK it out


ANTI DISCRIMINATION ANTI DISCRIMINATION

a massive progression and I’m excited to be here. There are no other clubs which put these events on and it gives the youngsters a great platform from which to build.

“I would like to see more of it, I’ve been involved over the past three years and I’m surprised other clubs where there is a big Asian population haven’t followed suit.”

The teams all played each other once in a tournament before a final took place between the two top sides. The winners of that meeting were awarded medals and Asian Star 2012 trophies.

Pakistani international Kashif Siddiqi, who plays right-back for Ventura County Fusion in California, came down to Cobham to lend a hand giving out prizes and couldn’t speak highly enough of the event.

“It’s a great initiative and I’m hoping a number of other clubs can now blueprint this model,” he said. “What Chelsea are doing is not just great for young Asian footballers but the community as a whole.

“I’ve seen different kids from the various age groups shine and it’s a brilliant idea. If I had something like this when I was growing up it would have eradicated a lot of the barriers

I faced, so I’m very appreciative of what the club is doing.”

The winners in the four age groups were decided on their performance, test results and the Foundation coaches’ analysis. Each winner was given a Chelsea shirt with Asian Star printed on the back and the number depicting their age group before being whisked away for interviews. In the Under 9s group Rajan Sahni stood out among all.

“I can’t believe I won it,” he said. “I’m really glad. I was really shocked when they called my name out, to beat so many people is brilliant.”

Under 10s winner Keshveer Singh Lakhanpaul, said: “It’s a brilliant feeling. I scored four goals in one of the matches, but it’s a team game so my team-mates deserve credit as well.”

Ibrahim Rahman won the Under 11s age group and said: “It feels really good, I can’t believe I won the competition. I’ve had a great day, my team did quite well but the best part was when I scored three goals in one game.”

In the oldest age group, Saidul Islam Khan was victorious and was almost lost for words. “It feels amazing to win, there are so many people here so I’m proud of myself,” he said. “The highlight of my day was winning the whole competition.”

It marked the end of Asian Star 2012 and head of the Chelsea Foundation, Simon Taylor, said: “It’s been an absolutely fantastic day, the weather’s been lovely, there’s been a great atmosphere and we’ve seen some very talented footballers on show.

“The kids have loved it and so have the adults. This year we’ve engaged with the parents a lot more, there have been a few presentations which have been extremely well received so hopefully everybody involved has had a great day.”

“UEFA believes football should be open to all, there should be no barriers in the way to progress. Every player, coach or administrator should be nurtured and selected on the basis of merit and aptitude. Through our own work in social responsibility and that of our partners in the social inclusion field, the FARE network, we want to ensure that all minority communities have equal access to the game and that barriers to progress are removed. We welcome the Chelsea FC Asian Star project as a means of addressing the glaring under-representation in football from the south Asian community and commend the club on their work. We wish the club every success with this enterprise.”

“There has certainly been a change in the amount of British-Asians taking part in football activities since the Asian Star programme was first introduced. Now we need to ensure that we continue to promote the game within the Asian community, and Asian Star will do just that. The Asian Star programme has been instrumental in showcasing the desire among young British-Asians to play football at the highest levels over the last four years. The programme has grown year-on-year, and each year the talent on show has grown enormously. We want to see more Asian stars playing Premier League football and Chelsea has been hugely influential in combating the low levels of participation at the elite end of the game.”

miCHeL PLatiniuefa President

Piara PowarexeCutive direCtor of euroPean footbaLL’s anti-raCism grouP fare

The Asian Star winners received a year-long placement with the Foundation’s Elite Training Centre

Pakistani international Kashif Siddiqi praised

the event


There was more success for Chelsea’s Kickz programme in 2011/12

It was another successful year for the Kickz programme

in Wandsworth as 341 youths participated in the project. The programme’s vision is to build safer, stronger, more respectful communities through the development of young peoples’ potential. That means getting to youngsters who have previously proven difficult to reach and guiding them to a range of healthy and constructive activities.

Our Mini-Kickz project used the power of football through

coaching sessions and workshops to inspire learning, help motivate and strengthen community cohesion. This goes hand-in-hand with helping to build safer, stronger communities while, at the same time, helping young children reach their full potential. Working with youth services from the borough of Kensington and Chelsea, the project has targeted young people aged between seven and 12 from disadvantaged backgrounds who are on the cusp of being drawn towards anti-social behaviour.

The Chelsea Foundation ran a Positive Futures project during

the 2011/12 season with 75 young people taking part each week. Positive Futures is a national youth crime prevention programme funded by the Home Office, supporting 10 to 19-year-olds to help them avoid being drawn into crime, drugs and alcohol misuse. Positive Futures gave young people the chance to develop the skills needed to get on a positive career path and take on roles as active and responsible citizens.

MINI-KICKZ

POSITIVE FUTURES

COMMUNITY DEVELOPMENT COMMUNITY DEVELOPMENT

The Chelsea Foundation ran six Kickz projects for 48 weeks a year:

Hammersmith and Fulham: 75 young people per week

Wandsworth South: 75 young people per week

Wandsworth Central: 120 young people per week

Westminster: 60 young people per week

Kensington and Chelsea South: We ran two projects in this area, one with 120 young people per week and another with 80 young people per week

CHELSEA FOUNDATION UP FOR POSITIVE FUTURES AWARD

KICKZ KIDS GIVEN CHANCE TO SHINE

The Chelsea Foundation was shortlisted for the Exceptional

Programme of Work Award within the Positive Futures programme in Wandsworth during the 2011/12 season. The nomination came after the Foundation organised and set up a female and male football education programme in partnership with Southfields Community College. The programme offered young people from social inclusion programmes the opportunity to continue and develop their education.

An issue Positive Futures had previously experienced was a drop off in engagement from the age

A number of young participants of the Kickz initiative were

offered trials at the club after they impressed during the programme.

Joseph Felix from the Westminster programme, Glen Kamara from Kensington and Chelsea and Troy Timothy from Hammersmith and Fulham impressed the coaches and Chelsea scouts with their footballing ability, attitude and hard work.

“The lads have given their all and their hard work has been rewarded,” said Kickz project manager Daniel

of 16 plus. There was also the problem of participants becoming “Not in education, employment or training” (NEET) when they left school. With this in mind, and with football being the key to engagement, an education programme was set up.

The initiative saw young people take part in football training at least twice a week. Players were selected to participate if they showed good attendance at school and training, a good level of commitment and attitude towards their academic responsibilities and if their college work was up to date.

GIll. “They’ve worked really hard not only at their game but at turning their lives around and these trials will show them and everyone else on the programme that if you work hard and apply yourselves opportunities in life do exist.”

The Kickz project helped to divert participants away from many of the social problems facing young people, often in some of the most deprived areas in the country. Chelsea delivered six Kickz projects to over 1,200 young people three times a week in

The scheme had four main aims: to persuade students to continue into further education, to develop and maximise football playing ability, to refer players on to outside accreditations (Level One coaching etc.) and to offer volunteering opportunities.

“I’ve attended football tournaments, youth clubs and Chelsea games as well as workshops,” said Positive Futures participant Jordan Madimbi. “Positive Futures benefits the local community, it gets the youths off the streets, playing football and keeps you motivated to learn.”

London, as well as providing similar social inclusion initiatives in Surrey and Essex.

The projects used the power and appeal of football to build safer, stronger, more respectful communities through the development of young people’s potential. They combined football coaching three nights a week in some of the country’s most disadvantaged areas alongside a range of educational workshops and opportunities to gain qualifications and increase employability.

Youngsters at an education workshop in Wandsworth





A ladies’ team represented Chelsea against other clubs in a Kickz tournament

PRAISE FOR KICKZ

HOME SECRETARY, RT. HON THERESA MAY

“We all know how many supporters enjoy watching football, but the idea of using its strength to help young people in this way is fantastic. Kickz is a wonderful project and the number of young people involved is great. It’s doing really good work enabling them to not just be taken out of situations in which they might get involved in gangs or crime, but actually giving young people a voice and enabling them to be heard. All those involved in it deserve a great deal of praise, especially those that volunteer, as they make it what it is”

CASE STUDYArafat Kabuye attended Kickz since it first started back in 2006. Arafat was deemed as high risk within Wandsworth and was regularly getting himself into trouble with local police surrounding gang issues.

With the help and guidance of Chelsea Foundation coaches involved with Kickz, Arafat enrolled as a volunteer and progressed to become a casual member of staff working back within the Kickz programme.

“Before I started attending Kickz, I was hanging around with a bad crowd and getting up to no good, when I started attending Kickz they helped me combine my football knowledge and personality and use it in football coaching,” said Arafat, who went on to attend the University of Bedfordshire.

“This showed me another side to the game and also helped keep me occupied so I didn’t have to hang out with the bad crowd I was with before.

“The Kickz staff encouraged me to finish college and attend university and I am now about to start my second year at the University of Bedfordshire. I see my change as something the young Kickz members who are in the situation I was in at their age can use when they want to progress in life.”

SOCIAL INCLUSION


Michael Essien presents the Speaker of the House of

Commons, John Bercow, with a Chelsea shirt at Westminster

SOCIAL INCLUSION

ESSIEN RAISES AWARENESSAT WESTMINSTER

CHELSEA FC FOUNDATION COACHES HELP INTEGRATE ALDERSHOT YOUTHS

Michael Essien joined MPs at the Houses of Parliament to

support a major international fight against poverty.

The Chelsea midfielder was accompanied by a range of politicians from both houses and all parties, including the Speaker of the House of Commons, John Bercow, and Shadow Secretary of State for Health Andy Burnham.

They met on the lawns of Speaker’s Green at the foot of Big Ben for a parliamentary penalty shootout, organised to raise awareness for the international conference on the Millennium Development Goals project.

Essien had previously carried out extensive charity work in his

Chelsea Foundation coaches held the first training session for a new

football club which is aiming to improve integration between Nepalese and British youths in Aldershot, Hampshire.

United Rushmoor FC, the brainchild of Sam Phillips and local youth worker Rich Cooper, was created to bring together two communities following a large influx of Nepalese into the area.

Since Joanna Lumley won her campaign to give Ghurkhas the right to live in Britain in 2009, thousands of Nepalese people moved into the Aldershot district and it is now thought that 10 per cent of the population is Nepalese. Their arrival over a short period brought racial tension to the area, particularly among some of the young people.

Cooper realised how big the problem was becoming and so came up with the

native Ghana through his own Foundation and was delighted to be in Westminster.

“I’m very happy to be here, it’s my first time at the Houses of Parliament and it’s very important to raise awareness for the charities that do so much work and for the Millennium Development Goals,” said the Chelsea man. “Hopefully everyone can come together to help us achieve our aim. I’ve played football in some interesting places but it’s my first time in front of Big Ben and it’s been very good fun.”

As host for the day, Mr Bercow was at the front of the queue for the penalty shootout, and welcomed Essien’s presence with open arms.

“What is really big about today is

a hugely well-known and successful footballer lending his name and time to support the cause and, in doing so, underlining the importance of sport as a contributor to improving outcomes, tackling poverty and providing opportunity. Chelsea have been represented here today and I take my hat off to them,” said Bercow.

One who definitely enjoyed it, even donning the goalkeeper’s gloves for a spell despite wearing a suit was former sports minister Mr Burnham, a staunch Everton fan.

“It’s wonderful to see Premier League footballers here in Parliament leading the campaign against poverty and ill-health in the developing world, giving something back to the communities they came from. It is fantastic.”

idea of creating the United Rushmoor Football Club. The club brings together Nepalese and British youngsters who live in Aldershot and Farnborough, using the power of football to overcome tensions between the two communities.

Chelsea Foundation coaches offered to get involved after seeing the story covered in the local media and helped by hosting training sessions.

“It’s been life-changing,” said Cooper. “The fact that these two groups are on the pitch at the same time is a success considering where they were with each other a few months ago. It’s been a radical change.

“And it was brilliant to have the Chelsea FC Foundation coaches involved. They brought something new to the game and made the players feel really special as well.”

The Millennium Development Goals were established in 2000, when world leaders committed to a global partnership battling poverty on eight fronts.

Goal One: Eradicate extreme hunger and povertyGoal Two: Achieve universal primary educationGoal Three: Promote gender equality and empower womenGoal Four: Reduce child mortalityGoal Five: Improve maternal healthGoal Six: Combat HIV/AIDS, malaria and other diseasesGoal Seven: Ensure environmental stabilityGoal Eight: Develop a global partnership for development



EDUCATION


EDUCATION

Children from St Andrew’s Primary School in Cobham

met world-famous illustrator Michael Foreman as part of the Chelsea Foundation’s Education Through Football project.

The visit saw pupils take part in a classroom workshop with the award-winning illustrator and children’s author, where he described the skills needed to write and draw.

The project centres around one of Foreman’s illustrated books, Billy the Kid, which is written by Michael Morpugo. It’s the story of a boy called Billy growing up in the 1930s whose dream to play for Chelsea is interrupted when war breaks out in Europe with tragic consequences.

Foreman explained how he uses memories of his war-time childhood to create stories and showed children how to paint. He also sketched some cartoons and even had some secret tips for the aspiring artists.

As part of the project, St Andrew’s pupils designed their own versions of the book’s cover, which Foreman signed once his workshop was over. “It’s good for the children to be told they can create stories themselves and that their lives are just as interesting as anybody else’s,” he said.

“They don’t have to invent stories about wizards or pirates; they can look closer to home, to their pets, their interests, because they will then

be the world authority on that. If it is very personal to them, they know more about it than anybody.

“They can make their pet a superhero, a canary that saved the world perhaps! It’s just about giving them the confidence in their own abilities as writers. It’s quite often inspirational for me as well.”

The visit was part of a programme of cross-curricular activities and visits offered free of charge to schools participating in the Chelsea Foundation’s Education Through Football project. The project aims to use the magic and excitement of Chelsea Football Club to impact on education and raise achievement levels as well as improve literacy and writing skills.

This was the eighth year that the project had been running in London schools, reaching over 6,000 Year Five and Six pupils. With additional funding and support from the Premier League Community Fund and Chelsea Football Club, 250 pupils from targeted primary schools in Elmbridge benefited from the project and visits during the 2011/12 season.

Rosie Saunders, Year 6 teacher at St Andrew’s, said: “The children’s enthusiasm has really shown in the writing they have been doing based on the events that happen in the book, Billy the Kid. It’s supporting our own curriculum because they are studying World War II.”

ILLUSTRATOR HOLDS MASTERCLASS AT THE HUB

The Chelsea Foundation’s education department continued our work supporting local community groups, libraries and schools, delivering sessions to more than 4,500 participants ranging from nine to 88 years old.

The 2011/12 season saw our first sessions taking place in Hub2, the new community-based building at our Cobham training ground. It started to host similar projects to those run at Stamford Bridge’s Hub, with both the Education Through Football and Senior Club initiatives among the first to be held there.

Our educational programme uses the power of football to inspire learning, raise achievement and strengthen community cohesion.


Run in partnership with the Spanish Department

of Education, Royal Borough of Kensington and Chelsea, Royal Holloway College and Chelsea Foundation coaching staff, the Kickstart Spanish project was delivered to 420 pupils in London and Surrey.

Oriol Romeu surprised pupils at Servite RC Primary School on Fulham Road, who were taking part in the Chelsea Foundation’s Kickstart Spanish scheme. The Blues’ No6 made the visit to congratulate the children on

their Spanish. He answered questions posed in Spanish by the Year 4 pupils before handing out certificates of achievement.

The Chelsea Foundation’s Kickstart Spanish project used football to inspire interest and enthusiasm to learn the language. This six-week course in basic Spanish for primary school pupils was developed in association with the Spanish Embassy Education Department.

The school provided a specialist language teacher to deliver the

classroom modules using our eye-catching Chelsea-themed workbooks and audio-visual materials. For example, students enjoyed learning Spanish vocabulary for colours and numbers through pictures of football kits, while writing player profiles helped them practise days of the week, months and countries.

In addition to supporting classroom work, Chelsea Foundation coaches held football training sessions using Spanish instructions and vocabulary in warm-ups and games. Each session is like a match with 45 minutes of classroom learning followed by 45 minutes of football coaching.

“This project is a really good idea,” said Romeu. “It’s important for children to learn a new language if they can and using football as a way of teaching them Spanish is working.

“It is not easy to learn a new language but it helps you throughout your life and using football to help these children learn is a brilliant idea. The Chelsea badge keeps them interested in the lessons and it’s a great way for them to learn.”

Spanish teacher Susana Sousa E Silva added: “The boys engage straight away, they’re really excited about this programme and the girls have even started talking about football more! It’s a great way of getting them to interact as they learn and we have all seen the improvement in their Spanish.

“It’s also amazing that the players get involved in projects like this. The children really enjoy every moment of it and were so excited to be asking Oriol questions.”

ROMEU SPEAKS THE LINGO WITH LOCAL CHILDREN

EDUCATION EDUCATION

Oriol Romeu paid a surprise visit to youngsters at a Fulham school taking part in the Foundation’s Kickstart Spanish scheme


EDUCATION EDUCATION

Kickstart Maths completed its first year under Chelsea’s

support. Funded by the Premier League and Chelsea FC, the programme saw us work with schools in neighbouring boroughs Hammersmith & Fulham, Westminster, Kensington & Chelsea and Wandsworth, delivering an after-school Maths/IT club to help give a boost to students’ skills in those areas.

The clubs took place at our Stamford Bridge Hub, with one session over two terms being taught at the actual school in Battersea. Over the year, 148 students in total were taught each week over three terms.

We also delivered a one-off session in partnership with St Thomas’s School in Battersea to 30 children to specifically boost their maths skills.

This bespoke project was developed for the Year Seven

transition class. Pupils in this nurture group are given specialised teaching to help them adjust to secondary school and improve their literacy and numeracy grades so they can integrate with their peers in mainstream lessons.

An English and Maths programme was developed with a football theme aimed at motivating the students, improving their confidence and contributing towards an improvement in their grades. This was delivered by the class teacher with a Chelsea

Foundation coach attending once a week to act as a teaching assistant in the classroom before holding a coaching session to focus on team work and communication skills.

V. Lee from Harris Academy Peckham said: “This project made a huge difference to our students’ motivation in class. The resources provided by the Chelsea Foundation’s education department were very high quality and the teaching assistance from by the Foundation coach was important in providing a male role model for the students.”

Now into its sixth year of running, this programme

started up as a computer-skills class but expanded to include lectures on British history and government. The initiative works with 18 senior citizens over 48 sessions at Stamford Bridge’s Hub.

It has facilitated visits to the Royal Hospital Chelsea and Lord’s cricket ground, among others. We also started up a weekly keep-fit session for the group while continuing to update their IT skills.

Some of this group also contribute to our Education Through Football programme by visiting local schools, two of which they actually attended back in the 1930s/40s. The pensioners talk about their wartime experiences, including being evacuated, living through the Blitz and rationing.

Hub2 Seniors’ Club also delivered 46 sessions to 12 learners who worked on their IT skills at our new learning centre at our Cobham training ground.

KICKSTART MATHS

ALIVE AND KICKING

EDuCATIoN THRouGH FooTbALL FoR HARRIS ACADEMy PECKHAM

Chelsea’s first black player Paul Canoville worked with 2,200

pupils in primary, secondary and special schools during the 2011/12 season.

His inspiring talks never failed to help listeners empathise with those who experience bullying or discrimination. His additional message about the importance of education was also brought home to the children when they hear how Paul’s career ended at 25 due to injury; leaving him with few employment prospects due to his lack of qualifications.

A typical letter to Paul said: “Thank you for coming to my school to teach me what is right and wrong, you must have been very brave to keep on following your dream when the racist bullies were taunting you. I will always try to stop racism in my school and tell the teacher. I will also try hard at school and listen to my mum and teacher. You are a hero and a very funny man.”

Jared Brading, Head of Sacred Heart Primary School in Battersea, said: “The Paul Canoville session is the icing on the cake of the Education through Football project!”

ANTI-DISCRIMINATIoN woRKSHoPS wITH PAuL CANoVILLE

Paul Canoville

Former Chelsea players Johnny Paton (left) and Frank Blunstone (right) join club historian Rick Glanvill at an Alive and Kicking session


SUPPORTING THE ARMED FORCES SUPPORTING THE ARMED FORCES

Chelsea Football Club helped launch the national Poppy

Appeal when Arsenal travelled to Stamford Bridge in the Barclays Premier League.

The Royal British Legion celebrated its 90th anniversary in 2011 and aimed to raise £40 million during the annual campaign. Every year the Poppy Appeal leads up to Remembrance Sunday and raises millions of pounds for service personnel, ex-service personnel and their families.

Members of the Armed Forces held bucket collections around Stamford Bridge before kick-off on behalf of the British Legion and the players also played a major role after donating their match-worn shirts.

The Chelsea Foundation hosted children of service men and

women at the club’s Cobham training ground to bring them a bit of festive cheer while their parents served overseas during Christmas.

Chelsea Foundation coaches held a one-day Soccer School in conjunction with My Daddy Is A Soldier Adventures, a charity set up to help service children fill the void left by parents on operational tours.

Girls and boys between five and 12 years old took part in the event, which saw children separated into four age groups. Chelsea Foundation coaches then maintained a jovial atmosphere as the children took part in sessions

The players’ shirts displayed an embroidered poppy, which is the symbol of the British Legion and originates from the poppy fields of Flanders, the scene of some of the most tragic battles in World War One.

Before kick-off, both sides were led out on to the pitch by two Chelsea Pensioners from the Royal Hospital Chelsea, who maintain a strong link with the club, and four members of the Armed Forces - Corporal of Horse, David Young, Colour Sgt Paul Baines MC, Sgt Adrian Burton and Christian Rawling.

Chelsea also donated 50 tickets to the Royal British Legion for the game. This was on top of the 50 tickets donated by the Blues to the Tickets for Troops organisation for every home

created to improve their shooting, passing, dribbling and team work.

Players from Chelsea’s Under-18s also headed over to offer their footballing expertise as they joined the groups and took part in the sessions, much to the children’s delight.

There was also a surprise in store for the participants at the end of the day when Jonjo Kerr made an appearance. The soldier, who was part of the 2012 X Factor’s final 16, met the children and handed out certificates of attendance.

“I have children myself and know how difficult it can be for them when you’re away on duty,” said Kerr during the event.

“It’s fantastic that the Chelsea Foundation and My Daddy Is A Soldier Adventures have held this event to help these children enjoy the festive season without their mothers or fathers. It will make a big difference, not only to the children, but to the parents who are away. They’ll be hugely grateful their children could take part in this event.”

Louise Fetigan, co-founder of My Daddy Is A Soldier Adventures, added: “The children have absolutely loved taking part and learning different football skills. The Chelsea Foundation coaches were brilliant and made every child feel special and it was fantastic that the Academy players came over as well. This day will have a huge impact on these children’s Christmas and will help them deal with the absence of their mother or father. We’d like to thank the Chelsea Foundation for organising such a fantastic event.”

fixture as part of the club’s year-round support for the military charities.

Ten-year-old Connor Lockett and his mother Natalie were guests in the directors’ box for the Arsenal clash. Connor and his mother had also been guests for the previous two seasons. His father, Sergeant Michael Lockett died in September 2009 while serving with the 2nd Battalion Mercian Regiment in Afghanistan. Chelsea fan Michael had remained in the country after his tour of duty finished to help his fellow soldiers on one more patrol and was presented with the Military Cross by the Queen in 2007.

After the game, the special Poppy shirts were auctioned online to help raise money for the Poppy Appeal, while the club also donated half of the proceeds from the matchday raffle.

CHELSEA HELP LAUNCH POPPY APPEAL BRINGING FESTIVE JOY TO SOLDIERS` FAMILIES


Chelsea Pensioners and members of the Armed Forces lead the teams out at Chelsea’s Poppy Appeal game against Arsenal

CHELSEA LADIES


Chelsea Ladies played Arsenal in the first ever WSL match

CHELSEA LADIES

CHELSEA LADIES joIn tHE ELItE In FA WomEn’S SupEr LEAguE

CHELSEA LADIES HoSt LoCAL FootBALL groupS

Chelsea Ladies proudly took their place in history as a

founder member of the FA Women’s Super League as one of eight teams selected to take part in the revamped format. The summer league was designed to provide women’s football with a new platform, not something to compete with the men’s game.

The Ladies further cemented their legacy in the Super League’s history by playing the league’s first game as we took on Arsenal Ladies in April 2011. Over 1,200 fans packed into Tooting and Mitcham’s stadium to watch the inaugural game at Imperial Fields. The Ladies went on to finish a creditable sixth by the time all 14 games of the league season were complete, gaining valuable experience along the way.

The 2011 campaign also saw the Blues competing in the FA Cup final for the first time in our history, narrowly losing to Birmingham in a tense penalty shootout.

In March 2012, there was a switch to a new home ground in Staines where the players joined local

Chelsea Ladies hosted a Q&A session with local junior

girls’ sides at Cobham in order to share experiences with the young audience and their coaches.

Seven of the Ladies first team and then manager Matt Beard were joined by players from Wimbledon Town Girls, Kingswood Falcons, Barnes Eagles and Mole Valley Girls, all of which were FA charter standard clubs from the surrounding area. After the talk,

children to celebrate our arrival at the Wheatsheaf Park ground.

Dani Buet, Claire Rafferty and Sarah Quantrill joined Kylie Davies and then manager Matt Beard to interact with participants as the coaching sessions took place while keeping their eyes peeled for future Blues. They also offered advice and expertise on women’s football.

Children had the opportunity to win some exclusive Chelsea Ladies prizes

the Ladies demonstrated their skills and techniques in an open training session.

Goalkeepers Carly Telford and Sarah Quantrill, defenders Sophie Perry, Naomi Cole and Claire Rafferty, and midfielders Hayley Moorwood and Dani Buet chatted informally with the promising players about how the season has gone, how women’s football compares to the men’s game and how females can now earn a wage from football.

and took part in a question and answer session with the players and manager.

Matthew Boon, chairman of Staines Town Football Club, said: “We’re very proud to host all of Chelsea Ladies’ home games at Staines Town. Women’s football is one of the fastest growing sports in the country and we hope Chelsea Ladies enjoy a lot of success at Wheatsheaf Park.”

“There are central contracts for England players now and you can make a career out of it,’ said Telford.

Away from football, there is a combination of careers the Ladies are pursuing. At the time, Moorwood was nearing the completion of a psychology degree, Perry was training to be a PE teacher and Rafferty had just graduated and was looking for a career in economics. Meanwhile, Quantrill, Cole and Telford were all pursuing careers in coaching.


Chelsea Ladies and England international Claire Rafferty puts a group of youngsters

through their paces


CHELSEA LADIES CHELSEA LADIES

The Under-17s were given a warm reception by the Stamford Bridge faithful

CHELSEA LADIES HoLD CoACHIng SESSIon WItH LoCAL gIrLS’ tEAm

unDEr-17S CroWnED LEAguE CHAmpIonS

Chelsea Ladies invited local girls’ team Colne Valley Under-

15s to take part in a coaching session at the club’s Cobham training ground.

The Under-15s sat down to a question and answer session with some of the Ladies’ first-team players and then manager Matt Beard. They spoke about playing top-flight female football, including what to eat, how to stay motivated and what it’s like playing in front of a big crowd.

Once the Q and A session was over, the Under-15s met the rest of the Chelsea Ladies squad as they mingled with the players ahead of training. They were then put through some

The 2011/12 season was a hugely successful campaign for

the Ladies’ Centre of Excellence as the Under-17s won both the South-East Girls Centre of Excellence League title and the inaugural FA Girls’ Youth Cup.

A triumphant penalty shoot-out against Arsenal secured the victory as the team completed the domestic double.

The side paraded the trophy in front of 42,000 fans when the Blues hosted Blackburn Rovers for the final game in the men’s season, wrapping up a memorable campaign for the Centre of Excellence.

warm-up drills by then captain Kylie Davies, as the Welsh international prepared the team for another gruelling practice session ahead of the Continental Cup game against Lincoln Ladies.

With the warm-up over, Chelsea Ladies coaches put the Under-15s through passing exercises before they practiced their ball control under the watchful gaze of Beard.

“It was an entertaining question and answer session, there were a lot of laughs as the Colne Valley girls picked our brains,” said Beard.

“Once we were out on the Astroturf for training it was great to

see so much talent on display. After watching them do the passing drills it’s easy to think some of them may be playing top-flight female football one day, especially if they keep at it and stay motivated to play.”

Jason Free, chairman of Colne Valley Football Club, added: “It was excellent. All the players were over the moon and they’ll remember the experience for a long while, they were very excited. We’re one of the biggest all-girls clubs in the Surrey area and it’s fantastic that Chelsea have given us the opportunity to come and take part. The players will really benefit from the whole experience.”

Chelsea Ladies’ Under-17s parade their silverware

HEALTH


HEALTH

BREAKFAST CLUB CREW REWARDED WITH CECH VISIT

LE SAUX BECOMESINSPIRED

Petr Cech hosted 20 children at Stamford Bridge as a reward

for the youngsters who attended the Breakfast Clubs programme.

The 2011/12 season was the fifth that Chelsea had funded the clubs, which run in partnership with Hammersmith & Fulham Council. They provided young people in 10 schools from across the borough with a healthy breakfast to start their day.

The 20 youngsters were the highest attending participants on the programme, which saw improvements in punctuality, attendance and the behaviour of pupils following a nutritious breakfast.

Cech, who is an ambassador of the Breakfast Clubs programme,

Former Blues star and club ambassador Graeme Le Saux

joined local residents at Stamford Bridge as the Chelsea Foundation hosted the Be Inspired event.

The day was aimed at encouraging people to volunteer as Community Health Champions.

Chelsea Foundation Community Health Champions are local residents and individuals who are fully committed to promoting Health and Adult Social Care. Their role includes talking to people informally as part of their daily lives, providing support to individuals and organising or leading health groups and activities.

Several organisations - including

handed out certificates to the children and posed for photos before the youngsters embarked on a tour of Stamford Bridge.

“I am really proud to be ambassador of this project because it’s really important children have the right start to the day,” he said. “Breakfast Clubs have helped the children’s concentration levels in school and it shows them how to start the day well, with a good breakfast so they can have the energy and better concentration at school to get better results.

“The programme has been working really well and has shown that the kids who are attending on a regular basis have improved at school.”

Hammersmith and Fulham Volunteer Centre, the Job Centre, mental health charity MIND and Levy Cares - also had stalls in the Bridge’s Great Hall to highlight various health-related topics.

As well as the appearance by Le Saux to support the scheme, the family-friendly afternoon of entertainment saw some fantastic raffle prizes up for grabs, including Premier League match tickets and places on a Chelsea Soccer School.

“This event was a great way of engaging the local community and hopefully inspire some people to sign up as Community Health Champions and help their neighbours live healthier, happier lives,” said Le Saux.


Blues keeper Petr Cech is an ambassador of the Breakfast Clubs programme


HEALTH HEALTH

Local kids enjoyed the healthy and nutritious snacks provided by Chelsea chefs

TASTY DELIGHTS FOR LOCAL CHILDREN

WORKING WITH LOCAL NHS TO TACKLE BOWEL CANCER

The Chelsea Foundation and Levy Cares invited local children

to take part in a health and nutrition workshop at Stamford Bridge.

The initiative saw 30 youngsters from local youth clubs, aged between 11 and 13, watch as two chefs from the club’s Cobham training ground taught them how to cook soup and the importance of vegetables in a diet.

But the afternoon wasn’t all food-related. The children were also taken behind-the-scenes at Stamford Bridge on a stadium tour before heading down to Eel Brook Common to play in a football tournament once the cooking workshop was over.

“The Chelsea Foundation does some fantastic work and we have stepped in as caterers to take it to the next level with interactive workshops,” said Navjeet Daine, retail operation manager for Levy Restaurants, the club’s catering contractors of which Levy Cares is the charitable arm.

“It’s imperative to teach the children in the community about nutrition and good health. It still amazes me when we have these sessions that many of

The Chelsea Foundation held a bowel cancer awareness

workshop with former Chelsea player Paul Canoville as part of a national government campaign.

Local NHS staff provided vital information on the symptoms of bowel cancer and what to do if you are experiencing the symptoms. Canoville also took part, offering an insight into cancer and speaking about his personal experience of dealing with the disease.

“My commitment to any campaign involving cancer becomes very sincere to me and to be able to share and

the children don’t know what certain fruit and veg look like in their raw state.

“By making the session interactive and fun, we show the children they can make their own food in a relatively simple fashion. We also teach them the benefits of fresh food and the extra nutrients it has.”

The children learned how to create a simple pepper and onion soup and were told how peppers contain five times as much vitamin C as oranges.

explain my past illness to the younger generation is very important,” said Canoville.

“I hope I can help them understand just how serious an issue our health can be and how important it is to look after our bodies.”

Created in conjunction with Premier League Health and Inner North West London Primary Care Trust’s South Westminster Men’s Health Project, the workshop’s aim was to encourage men to seek advice on cancer earlier. Men are typically reluctant to utilise health services and the workshop was a way of bringing health professionals

Then, as the soup simmered, they took part in blindfolded taste tests.

“We told the children about the importance of eating after playing sports, because this is the time when the body begins to recover and it’s essential it has healthy food to do it with,” said Chelsea training ground chef Gabrielle Wilson.

“We also made sure we used colourful vegetables throughout the workshop to keep it interesting, rather than everything just being green.”

and key messages to males in the local area.

The workshop was held during the National Bowel Cancer Awareness Campaign, which was launched by the Department of Health.

Dr Melanie Smith, Director of Public Health for Kensington and Chelsea, said: “Far too many people aren’t aware of the early symptoms of bowel cancer. This matters because when spotted early bowel cancer can be more successfully treated. We are delighted to be working with the Chelsea FC Foundation to tell more people about when they need to see their GP.”

DISABILITY PROGRAMMEDISABILITY PROGRAMME

The Chelsea Foundation officially opened a Centre of

Excellence for footballers suffering from Cerebral Palsy (CP) and other related neurological conditions.

The Centre of Excellence is one of only four centres in the south of England which help people diagnosed with CP to develop their football skills. The first training session took place in October 2011 for 23 players selected from three previous trials.

All the players were briefed on the season’s comprehensive coaching programme, including game awareness, technique development, balance, creativity and fitness.

“This is a great opportunity to

develop from being a footballer with cerebral palsy into being an elite footballer with cerebral palsy,” said ex-Chelsea and England pan-disability player Sammy El Kashef. “The level of coaching, the facilities and the group here make it enjoyable but, crucially, competitive for everyone.”

The Centre of Excellence continued to grow since it was set up at the Matthew Arnold Sport Centre in Staines which took on the responsibility of running the regional side for the entire South-East region.

The CP Centre of Excellence also hosted a round of fixtures in the FA National Cerebral Palsy Football

League for the first time in March 2012.The day of matches saw adult and

Under-16 teams from the Chelsea-run South-East competing against those from the South-West, East and London in the Southern Conference, with a total of 84 players taking part.

“We are delighted to see our steady progress throughout the season culminate in us hosting the final set of league fixtures,” said Cerebral Palsy Centre of Excellence director Rob Seale.

“Our players and staff have shown great togetherness and have all played a part in transforming our centre from absolutely nothing to where it is today. We should all be very proud of what we have achieved.”

The Chelsea Foundation’s disability programme is run full-time by Football+ development officer and Cerebral Palsy Centre of Excellence director Rob Seale and employs an additional eight part-time coaches and two volunteers, who are all FA-qualified.

They are also qualified to provide coaching in other sports such as basketball, athletics, hockey and boccia. More than 200 participants were involved in the programme during the 2011/12 season with over 8,200 overall attendance.

CP FOOTBALL – THE FACTSThe CP Centre of Excellence programme is part of the FA Talent Identification system, which was restructured to help develop the disability game for its most talented players and to potentially find the next generation of England CP players. These programmes are the only recognised pathway for a player with CP to be identified to play for the England National squads and even the Great Britain Paralympics team.

To be eligible to play in CP sport competitions, a diagnosis of CP is not, in itself, sufficient. The impairment must be apparent without having to resort to the use of muscle testing equipment. Also, the impairment must impact on the performance of the chosen sport.

Unlike other pan-disability sports, CP football is a like-for-like game with matched ability players and dedicated coaching specifically targeted to those with CP.

As with most physical exercise, playing football increases stamina but it also strengthens legs and tones core muscles, all of which are essential exercise for people with CP. Physical benefits aside, young people can also learn invaluable social and team skills through playing football.

“In competitions, senior players play three 30-minute games and the Under-16s play three 20-minute games,” explained CP Centre of Excellence assistant coach Pam Chandler. “This means we have to select the squad carefully and have plenty of squad rotation.”

A member of the Chelsea Foundation’s CP Centre of

Excellence was selected for Team GB’s seven-a-side CP squad in the Paralympic Games.

Josh Beacham was chosen despite the Centre of Excellence only opening in November 2011, but unfortunately he had to withdraw before the tournament began due to injury.

Josh first played for England at 18 before he started playing for the Chelsea Foundation’s Cerebral Palsy Centre of Excellence, which he represented in matches against

Plymouth, London and Lilleshall as well as attending GB training camps in San Diego and Russia.

Rob Seale, CP Centre of Excellence director, said: “We are all very proud of Josh. I remember seeing his outstanding performances as a junior player in the pan-disability tournaments and he has been steadily improving over the years. It just goes to show that, with the right support, a player can move up through the FA’s ‘Disability Player Pathway’ from grass-roots level to elite.”

JOSH BEACHAM SELECTED FOR GB SQUAD

JoshBeacham


CEREBRAL PALSY CENTREOF EXCELLENCE


The Chelsea Foundation joined up with the Surrey FA

to provide the first visually-impaired football training session in the county.

The Surrey Six Hub Club took place during term-time on Friday evenings at Cobham and proved a huge success in building the confidence of those with disabilities, such as 12-year-old Rupert Browne.

“I am visually-impaired, I can’t see to the sides very well, nor very far

ahead, so I have to keep up with the ball,” explained Rupert.

“The sessions are really good because you can come along, play football and have lots of fun. We sometimes play teams in the Surrey league as well, which is great and whoever wins will get the cup!”

The initiative is open to all players aged over seven, including adults who wish to take part with professional coaching from FA-qualified visually-impaired coaches.

The Chelsea Foundation’s Football+ development officer

Rob Seale visited schools across Middlesex to provide Blind Football taster sessions and to promote the Paralympics and their values in April.

The Plan Your 2012 scheme encompassed a network of 173 schools and saw Seale visit six local schools in five days to give 1,135 children the chance to experience life as a blind footballer.

Becci Cooke, Surrey Schools Co-ordinator, said: “The idea of the

taster sessions is to provide as many students as possible with experience of trying a new sport while co-operating the Olympic and Paralympic values.

“We also hope it gives an insight to what it must be like to be disabled and gain some understanding of what that means in terms of commitment, team work and so on. We also hope it means they will follow team GB at the Olympics and Paralympics and perhaps get involved in the sport if given the opportunity in the future.”

RAISING BLIND FOOTBALL AWARENESS

VISUALLY-IMPAIRED FOOTBALL

DISABILITY PROGRAMME DISABILITY PROGRAMME

Dermot Drummy (left) and Chelsea’s Academy players went along to lend their support at Paralympic Day in Trafalgar Square

The Surrey Six Hub Club took place at Cobham

WHAT THE COACH SAYSCoach Jonathan Tear, who is partially sighted, said: “The first thing to say is that visually-impaired football is no different to normal football. There are people who want to play football and love playing it.

“Where the challenge comes is understanding the needs and adapting the game and coaching sessions to meet those needs where we can.

“We can’t assume one person who is visually impaired faces the same problems and challenges as another person who is visually impaired, it’s just not like that. Everybody is different.”

Chelsea’s commitment to supporting disability football was

again evident when coaches and players travelled to Germany to stage the first “Football For All” German Community Cup.

Developed in partnership with the Chelsea Foundation and the German National Football Museum, the tournament gave leading disability football clubs from Dusseldorf and Dortmund the opportunity to enjoy competitive games and test themselves against the Blues.

A seven-a-side competition was started by the Mayor of Dortmund, who welcomed FC Ruhrpport, FCR and Die Snorder and Chelsea to the city’s first national competition for disability football. At the end of the competition, the players were taken for a tour of

Borussia Dortmund’s ground and given the opportunity to hold the German Championship Cup, which was held by the Bundesliga side at the time.

Maurice Vossi, head coach of Dortmund side Ruhrpport, was delighted with the competition and the friendship which developed between the clubs: “All the teams had a brilliant time and we would like to thank Chelsea for supporting such a great event,” he said. “The friendly atmosphere of the competitions and the sportsmanship of all the teams involved were excellent and we are delighted to have developed this link. Chelsea is a very special club in the way it is supporting players with disabilities in the community and we look forward to expanding the link to welcome other German players with disabilities.”

SURREY BLUES


The launch of the Chelsea Foundation international department has seen young players around the world receive quality guidance from our coaching

The UK programme consisted of three college programmes

aimed at young people aged 16 to 18 years old who wished to further develop their football ability while studying sport-specific BTEC courses. The programmes themselves are fully inclusive of specialised coaching, strength and conditioning and full games where participants compete against other specific college programmes.

In addition to the football and academic aspect, the Chelsea Foundation also offers Level 1 football

coaching and coaching opportunities to volunteers with a view to offering employment to participants who possess the correct attributes.

INTERNATIONAL INTERNATIONAL

l Matthew Arnold College Academy programme, 14 boys

l Merrist Wood Female College Academy, 33 girls

l Merrist Wood Male College Academy, 16 boys

CHELSEA FOUNDATION LAUNCH INTERNATIONALDEPARTMENT

July 2011 saw the launch of the Chelsea Foundation’s

international department, with the focus on supporting all club and Foundation-related community programmes both across the globe and within the UK.

The department was set up with four main objectives – coach education and staff development, player development programmes, specialised events, project activation support, as well as partnership support with development and strategic guidance.

The international department enables the club to support its partners and sponsors overseas, from providing coaching programmes with

Samsung in the Far East to working with Coca Cola Africa during the Copa Coca Cola Cup.

The type of work carried out during the 2011/12 season included football development, community development, game and competition development and competition activities.

A specialised team of staff was integral in the international department’s development. With full support from both the Foundation and Chelsea Football Club, it was decided to create three key full-time positions and a few core UK-based projects where there would be delivery staff available to support or lead overseas programmes.

UK PROGRAMME



Teams and players from each African region were offered a

unique experience to train for one week with Chelsea Foundation coaches at our Cobham training ground before competing in a round-robin tournament.

As part of the visit players, who were aged between 16 and 18, were also able to meet Chelsea first-team players and watch a Chelsea match, which all added to this once-in-a-life time experience.

As part of a global strategy, adidas were very supportive of

Chelsea Foundation coaching visits to key locations across Korea, Japan, India and Malaysia.

The clear focus was to strengthen the Here to Play, Here to Stay message and offer genuine interaction with local Chelsea fans.

All sessions lasted a full day and each participant received a Chelsea kit. There was also the opportunity to

win a range of individual prizes based on a player’s skills and teamwork.

In the morning Chelsea Foundation coaches would concentrate on technical skills stations teaching the club’s football philosophy before afternoons were taken up with fun challenges and small-sided tournaments.

At every event there was also space dedicated to local projects and groups.

The international department interacted with a range of

young people during the 2012 pre-season tour, which saw the first team visit Kuala Lumpar, Bangkok and Hong Kong.

Aimed at nine to 13-year-olds, the sessions focused on offering a unique, grass-roots experience within a local capacity. Chelsea first-team players visited a number of sessions, which were held in association with club sponsors adidas and Samsung and the Foundation’s global charity partner Right To Play.

Further cementing the Here to Play, Here to Stay philosophy introduced during the previous tour of the Fast East, the sessions in Kuala Lumpar and Hong Kong took place on the club’s Blue Pitches. This was part of a long-term strategy where coaches are empowered and trained to deliver coaching programmes throughout the year on the faciltiies.

There were also coaching sessions organised with specialised groups, including an orphanage in Kuala Lumpar which involved a slightly broader age band.

As part of the tour, Foundation coaches also hosted skills challenges inside Fan Zones at each of the pre-season games.

COPA COCA COlA AfRiCA

fiRst-tEAM PRE-sEAsOn tOUR

adidas intERnAtiOnAl tRAininG PROGRAMMEs

Chelsea coaches deliver a year-round coaching programme in various locations throughout South-East Asia

intERnAtiOnAlPROGRAMMEs

The Samsung programmes were similar to the adidas coaching

programmes but with courses only running for half a day.

Aimed at nine to 13 year olds, the courses took place in locations across Korea, Ghana, Ivory Coast, Vietnam, Malaysia, Australia, Dubai, Qatar and Singapore.

The Chelsea Foundation also hosted visits for the Samsung International Training Programme, which saw various groups, aged between 10 and 18 years, take part in a full day’s training course at the club’s Cobham training ground.

sAMsUnG intERnAtiOnAl tRAininG PROGRAMMEs

Another aspect of the international department’s role was to support the Super Club

programme which runs in America, where the Foundation provides coach education and support.

This includes visits to our club partners in the US. Coaches visited during school holidays to offer programmes during summer camps. There were also technical visits, when coaches visited each of our Super Clubs and offered a range of coach education and parents workshops to further enhance a player’s understanding of the game. These visits were open to aspiring footballers aged between six and 18.

sUPER ClUb sUPPORt



During Chelsea’s pre-season tour of Asia in 2011, an initiative was

launched that would contribute to the legacy the club left behind in the Far East.

The unique partnership between the Chelsea Foundation and Barclays Spaces for Sport aims to help thousands of disadvantaged young people thanks to on-pitch work by the Chelsea FC Soccer School in Hong Kong and our global charity partner Right To Play.

Former manager Andre Villas-Boas and Josh McEachran represented Chelsea at the launch, as did club ambassador Graeme Le Saux.

“Having played football all my life and having got to the highest level, I have been able to see how football can have a really positive impact on young people’s lives, both in enjoyment and in learning how to develop teams and relationships,” he said.

“In this context it is about getting out into communities that maybe don’t have the same opportunities that most of us are privileged to have. We are supported by Barclays Spaces for Sports over a three-year period to deliver something really meaningful, sustainable and measurable.

“We can look at it in a few years and hopefully develop the programme further. We are very excited to get things under way.”

Using the Chelsea Foundation’s expertise in delivering social inclusion programmes, the scheme targets approximately 2,600 disadvantaged young people aged 15 to 17 not in education, employment or training.

The programme was set up at three venues In Hong Kong, to work with local schools and youth organisations and identify the people who may be at risk of offending or gang membership. Football and basketball activity were the name of the game, plus Right To Play’s sport for development programme which enjoys success across the globe.

CHELSEA FOUNDATION TEAM UP TO HELP HONG KONG YOUTH

In December 2011, The Chelsea Foundation announced a new

partnership with the International Football Academy of Cyprus (IFA) to provide grass roots football to males and females of all abilities.

Chelsea Foundation coaches work with the IFA, a grassroots football organisation, at their current facilities in Nicosia and Larnaca with hopes of expanding to other towns in the country in the future.

The first year of the initiative saw Chelsea Foundation coaches visit Cyprus in March 2012 to provide coaching sessions to IFA players. During the visit, Foundation coaches passed on their footballing expertise to IFA coaches, so they could continue

using these methods throughout the year.

Year two of the programme will combine a further three visits by Chelsea Foundation coaches to Cyprus with a five-day trip to the club’s Cobham training ground for IFA coaches and players in summer 2013.

In addition to this, children representing the IFA will get the opportunity to visit Stamford Bridge, as well as playing other football teams in the UK.

“We are really proud to be associated with the Chelsea Foundation and all that this entails and we look forward to a successful and meaningful relationship,” said IFA chairman Kypros Shacolas.

“Our kids were proud to wear the Chelsea Foundation logo on their shirts and felt privileged by the fact that they had the opportunity to be coached by Chelsea Foundation coaches in Cyprus as well as visiting Chelsea’s training facilities.

“The importance for us here is that children will be able to participate and enjoy the experience irrespective of their abilities. We would like to think that we are offering a unique service to the young football community of Cyprus, where, through sport, children will be developed, coached and taught the fundamental principles of growing up in a correct and healthy way, preparing them for today’s society.”

CHELSEA FOUNDATIONHEADS TO CYPRUS

Youngsters in Hong Kong benefit from the Chelsea coaching philosophy

ENVIRONMENTENVIRONMENT

Chelsea decreased our carbon footprint by around 1,000

tonnes after implementing a number of energy-saving techniques around Stamford Bridge and the club’s Cobham training ground.

These included introducing lower-energy solutions to the running of the business such as improved lighting control and computer usage.

Employees were educated on the need to turn off computers at the end of the day and movement-sensitive

lighting was also installed, meaning lights automatically switch off if nobody is in a room.

“We’ve worked hard to decrease our energy usage and the 2012 report shows that we have achieved a fall of around 1,000 tonnes of carbon from the previous year,” said group facilities manager Chris Gleeson. “This is something we’re very proud of but we’re still looking to improve our energy usage year-on-year.”

LIFTSHARE MEMBERS MAKE HUGE SAVINGSIt was announced in 2012 that members of the Chelsea Liftshare Scheme had saved nearly £19,000 between them since the scheme was introduced in January 2009.

Set up at the request of the Chelsea Fans Environmental Committee, the scheme was designed to reduce travel costs as well as congestion and pollution.

Since its inauguration, the programme saw fans prevent over 22.5 tonnes of carbon dioxide from polluting the air as fans have shared over 68,000 miles between them travelling to and from Chelsea games.

The Chelsea Liftshare website links drivers and passengers together and was completely free to use. The scheme allowed fans to split travel costs to a game, meet fellow Blues and share matchday experiences.


CARBON FOOTPRINT FALLS BY 1,000 TONNES

CHARITYCHARITY


Chelsea players carry Right To Play Red Balls prior to our pre-season friendly

against Thailand All Stars

CHelseA AndRIgHT To PlAY

TACklIng mAlARIA

During the 2011/12 season, Chelsea’s relationship with

Right To Play went from strength to strength, raising funds for our global charity partner and increasing awareness of the amazing work they undertake.

Fans on the pre-season tour to

Didier Drogba joined Chelsea and Right To Play in Bangkok

to further the fight against malaria in Thailand and Africa.

Alongside Vestergaard, manufacturers of PermaNet, a series of insecticidal bed nets were made to replicate posters on a bedroom wall. The nets featured Drogba in full flow on the pitch and over 5,000 were initially produced for distribution.

By using images of the striker along with the club badge and Right To Play logo, the nets were designed

Asia would no doubt have noticed the Right To Play logos and players carrying the charity’s Red Balls out onto the pitches in each of the venues we played. However two further invaluable projects were also launched over in South-East Asia.

to encourage children to sleep under them – one of the most effective ways of preventing the killer disease.

Drogba, who knows firsthand how dangerous malaria can be, joined young people to launch the initiative.

I’m one of the lucky ones, I survived malaria but every year hundreds of thousands of people don’t,” he said. “Malaria can be prevented just by sleeping under a net and if these new nets get more kids and their families to do that then we can actually save lives. This campaign shows how easy it can be.”

Didier Drogba presents Chelsea-themed malaria nets to children in Bangkok


55CHELSEA FOUNDATION REVIEW 2011/12 SEASON54

CHARITY CHARITY

Chelsea displayed the Right To Play logo on the back of our Champions League shirts during the 2011/12 season

ToWeR HAmleTs

Chelsea Foundation and Right To Play coaches teamed up in

London to provide sport and play opportunities to around 100 school children in Tower Hamlets.

The two-hour event in the Olympic Borough saw youngsters splitting their time between five separate stations, with four run by Right To Play and local youth leaders, while the Chelsea Foundation coaches took control of the other. The local youth leaders who took part were also trained by Right To Play.

The stations featured activities furthering the philosophies of both Right To Play and the Chelsea Foundation, using the power of sport to inspire young people and help them to develop vital life skills.

“We have games which teach young children about their futures and how the simplest things can inspire you,” said Stacey Cram, advocacy manager for Right To Play.

“We are trying to teach children about the work we do in developing countries so they can learn about others while also having some fun themselves. All the games being played teach different things which will help them become respected members of their communities in the future.”

one logo, one sHIRT,one CHAmPIons leAgue

Chelsea was proud to become the first English

team to sport a charity logo on our Champions League shirts as the team carried the Right To Play logo all the way to the final in Munich, when 300 million people saw the Blues lift the Champions League trophy.

“By featuring our logo on their Champions League shirt, Chelsea and their sponsors are truly demonstrating their commitment

to Right To Play. This will spread the message that sport and play have the power to improve the lives of children living in some of the most disadvantaged areas of the world,” said four-time Olympic speed-skating gold medallist Johann Koss, Right To Play’s President and CEO.

“I am thrilled that Right To Play’s partnership with Chelsea continues to grow and I would like to thank Chelsea and their sponsors Samsung and adidas for their support.”

Past Players’ trustPast Players’ trust

As a wholly owned subsidiary of the Foundation, the Chelsea

Past Players’ Trust forms an important part of the wider Chelsea family and has an important role in celebrating our past and building our future.

The club is determined that the players, staff and managers who helped the club in the past are never forgotten and the Past Players’ Trust was created to provide help and support to those members of the Chelsea family who may need medical

help or other forms of assistance. The Annual Lunch still sees many

of our former stars coming together to celebrate friendship and reminisce about their days at Chelsea as well as raising valuable funds for the Trust.

The Old Boys team also helped bring former team-mates together with many fans’ favourites, such as Dave Beasant, Clive Wilson, Dave Lee, Clive Walker and Steve Finnieston, turning out to don the famous Blue kit.


Club shows suPPort for stars of yesteryear

Micky Droy and Pat Nevin shared tales of life at Chelsea in the

Eighties at the 2011 Annual Lunch

Clive Walker in

action for the

Chelsea Old Boys

Chelsea Chairman Bruce Buck (right) donates a cheque to the Past Players’ Trust

www.chelseafc.com

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