chef koochooloo overview
TRANSCRIPT
LAYLA SABOURIAN-‐TARWE
Bring families together to discover the world and transform educaBon through cuCng-‐edge curriculum and healthier cuisines & lifestyles.
Our Core Values OUR VISION
Educa4on
Social Responsibility
Healthy Lifestyle
Mul4culturalism
SOURCES: National Assessment of Educational Progress, CDC, Office for National Statistics
Less than one-‐third of 4th, 8th, and 12th graders are proficient in geography
Only 32% of American students were proficient in NAEP’s math exam
Less than one-‐third of 8th graders meet basic science knowledge standards
Childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years
THE PROBLEM A typical working parent in the US has just 36 minutes a day to spend quality Bme with their children. And a typical working parent in France spends about 45 minutes.
Chef Koochooloo is a global educaBonal plaYorm that teaches kids math, science, and geography, while raising awareness about worldwide causes, all
through simple, one hour long, healthy recipes.
Intellectual Curiosity & Opportuni4es to
Enhance Educa4on: Kids discover new
countries by interacBng with a 3D globe and
discovering new recipes and fun factoids about
that country Global Ci4zenzhip: Our curriculum highlights issues that affect
kids around the world, and ignites conversaBons around acBon they can take
towards posiBve change
Solu4ons to overcome Obesity: Parents are guided to safely involve kids in preparing a healthy meal, while the child learns nutriBonal facts about the ingredients
OUR UNIQUE SOLUTION CREATES
Cookbook
Cooking App
Cookware
Cooking Kit
Show
Summer Camp
PRODUCTS
Classroom Sessions
Our ecosystem includes: a naBve iPad applicaBon, acBvity packages we offer to summer camps, classroom training sessions we sell in 10 week long sessions, and cooking apparel.
Pilot sessions: -‐ 95% of the kids ate any vegetable they used in cooking (celery, peppers) even if they normally would not touch it
Focus groups and target group surveys: -‐ 95% of parents said they would use an app that suggests ways to safely involve kids in the kitchen, while enhancing other educa4onal measures
Educators: -‐ 100% confirmed the dire need for the Chef Koochooloo curriculum and content
RESULTS
Test Group: 500 kids & their families
MARKET RESEARCH + EARLY RESULTS
ADDRESSABLE MARKET
In the US there are: • 24 million families with children
under the age of 12 • 55.5 million K-‐12 students
SOURCE: Census.gov, UNESCO
In the World there are:
• 742 million K-‐12 students
For the English speaking countries we are launching in (UK, Australia, India, Canada, Singapore, and New Zealand): • 242 million primary school
students
COMPETITION: Chef K
Profiles √ √
Educa4onal Value √ √ √ √ √
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S4mulates Curiosity √ √ √ √ √
Cultural Apprecia4on √ √
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Parent & Child Incen4ves √
Child Friendly √ √ √ √ √
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Meal Experience √ √ √
Social Responsibility √
Excep4onal Visual Design √
User Engagement √ √
Chef Alton Brown
Merchandise
Sales
School partnerships
Brand sponsorships &
affiliate MarkeBng
BUSINESS MODEL
App Purchases
Host and sponsor high-level events
and meetups within edutech
ecosystem
Killer visual design & UI that puts
Chef K in the “Top 10 Recommended
Apps for Kids & Food”
Engaging & collaborative
market research that has already begun to build a
community
Next generation Social Media,
enticing campaign video, and social
coupons
Cross-promotion with non-profit organizations
Collaboration with
educational platforms and
influencers
MARKET ADOPTION
Layla Sabourian–Tarwe (CEO, Founder)
Delarai Chloe Tarwe (Idea Generator) Delarai has been cooking and hosting tea parties since she was 2. Alongside her mom, Delarai has gained a large social media following for her cooking endeavors, and aspires to be the youngest entrepreneur in the Valley.
Milos Macura (CTO, Cofounder) Milos is a seasoned software developer and designer with expertise in iOS. Milos grew up with Accenture and met Layla at SAP’s AppHaus team. With a strong dedication for children & technology, Milos is ready to code towards a more delicious future for all kids.
Leona Rajaee (Employee #1) Leona is a Silicon Valley native with a “think different” mentality. She started her career co-founding two publications, BAY Magazine and re:Magazine. A multi-faceted startup millennial, previously she cofunded edutech startup, Deckshuffle.
Cindy Ramirez (Creative Media) Cindy is an active force in social media with previous experience at Hewlett-Packard and Televiza. Her commitment to social causes aligns her perfectly with the Chef Koochooloo team.
Layla’s passion for education and social responsibility was enhanced after working on community development projects in Mexico. At 21, Layla launched a restaurant and ran it successfully before launching her career with LVMH in Paris. In 2005, Layla produced an online interactive community that reached more than 1 million users within 4 months, was featured on Yahoo! Home page, presented at the United Nations & Google, and won the Anita Borg Women in Technology award. Layla has launched and managed communities for Yahoo!, Logitech, SAP and eBay.
ABOUT US
Tulsi Gandhi (Marketing & Analytics Extraordinaire) After 8 years of successful online sales and search engine marketing for Google, Tulsi is now heading the marketing for ChefKoochooloo
Rosa Fernandez (Tech Educa4on Expert): Technology and child development teacher (San Jose Unified Schools Dr. Maryam Kalami Nutri4onists and LAC, DAOM Claudia Cafaneo Axuier (Head of ac4ve home schooling community) Amir Arabkheradmand (Senior User Experience Researcher, SAP)
ü So far we have an organic social following of 3500+. ü We have tested concept with 10 + schools, 30+ Focus Groups, and nearly 500
kids. ü We began generaBng revenue in December through Mountain View School
District. ü GeneraBng $4000 in January ü We have recruited organic brand Ambassadors
TRACTION/PROJECTIONS
