cheez -it
DESCRIPTION
Cheez -It. Katey Ayres. History. Previous Owners Green & Green Company (1919) Sunshine Biscuit Company (1929) Keebler Company (1996) Current Owner Kellogg Company (2001) Under the Sunshine Label. Products/Services. Big Baby Swiss Cheddar Jack Disney Pixar Toy Story Hot and Spicy - PowerPoint PPT PresentationTRANSCRIPT
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CHEEZ-IT
KATEY AYRES
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History• Previous Owners– Green & Green Company (1919)– Sunshine Biscuit Company (1929)– Keebler Company (1996)
• Current Owner– Kellogg Company (2001)– Under the Sunshine Label
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Products/Services• Big• Baby Swiss• Cheddar Jack• Disney Pixar Toy Story• Hot and Spicy• Italian Four Cheese• Original• Parmesan and Garlic• Pepper Jack• Reduced Fat• Reduced Fat White
Cheddar• Scrabble Junior™• Variety 12 Pack™
• White Cheddar• Whole Grain• 100 Calorie Right Bites™• 100 Calorie Right Bites™
Extra Cheddar Party Mix• Party Mix• Duoz™ Sharp Cheddar
and Parmesan• Duoz™ Smoked Cheddar
and Monterey Jack• Gripz™• Snack Mix• Snack Mix Double Cheese
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Magazine and Television Advertisments
• Focus on showing the nutrition facts of the product–Matured Cheese– Big Cheese Taste
• Uses humor to create interest
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Signature/Logoand Slogan•Past Slogans
•"Anatomy of a Cheez-It“•"Actual Taste, Actual Size"
•The caption underneath a picture of an actual wedge of cheese accompanied by a life-sized cheez-it image
•"Get Your Own Box“•“The Big Cheese”
•Current Slogan•"Real Cheese Matters"
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Finances/Investor Info• Revenues– $340.5 million not including Walmart
sales– Stock Exchanges with New York• Competition− Cheese Nips− Wheat Thins− Triscuits− Ritz Crackers• # of Employees− 11,600
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Sponsorship• Nascar–Mark Martin– Carl Edwards
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Target Audience• Females ages 25 to 54• 13 to 18 year old males and
females
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Works Cited• http://www.flickr.com/photos/mdf_berg/4540091686/• http://www.postoveralls.com/blog/?p=346• http://jeffersonandchelsie.blogspot.com/2008/02/cheez-its.html• http://en.wikipedia.org/wiki/Cheez-It• http://cheez-it.com/default.aspx• http://www.beelinewholesalers.com/stauffers.html• http://www.frugalcouponliving.com/2011/03/26/kelloggs-coupons/
kelloggs-logo/• http://oludaresundayfase.blogspot.com/2010/09/creative-concept.html• http://pinkcouponcafe.com/2010/10/cheese-nips-50-cents-at-walmart/• http://twiningco.com/igofresh/index.php?
main_page=product_info&cPath=19_76&products_id=11179• http://greenandgrain.com/index.php?route=product/
product&product_id=343• http://distributorcapny.blogspot.com/2008_05_01_archive.html• http://www.jayski.com/schemes/2000bgnschemes.htm• http://www.antya.com/detail/Cheez-It/16633