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    MBA DISSERTATION MODULE

    Candidate Name: Cheekoti Rakesh

    Enrolment Date: January 2010

    Candidate reference number: 099087849/1

    Project Title: SUPPLY CHAIN MANAGEMENT: CASE STUDY ON IBM, UK

    1.Project Background: (Rationale for selectionincluding previous work)

    This dissertation deals with various aspects of the supply chainmanagement as well as various activities related to the supplychain management with a special focus on IBM, UK in light ofthe following aspects:

    Increased globalization through outsourcing, which

    elongates end-to-end supply chains Additional regulatory compliance imposed by

    government entities, further complicating internationaltrade

    Increased levels of economic uncertainty, which createadditional variability in supply and demand

    Shorter product lifecycles and rapid rates of technologychange, which increase inventory obsolescence

    Demanding customers who have created additional

    time-to-market pressures by requiring better on-timedelivery, order fill rates and overall service levelefficiencies.

    2.Objectives: (Intended outcomes/significance andscope of the project)

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    The main objective is to find out various aspects of supplychain management such as:

    Distribution Network Configuration

    Distribution Strategy

    Trade-Offs in Logistical Activities

    Information

    Inventory Management

    Cash-Flow

    Also find out what all changes IBM has experienced in thepast years and what all changes have impacted theperformance of the IBM. How IBMs ISC aligns and managescore processes, form performance related information andknowledge transfer.

    3. Procedures: (Details of techniques, data collection,

    data recording, etc.)

    Explanatory research will be used and as it is a secondaryresearch all the data will be collected from internet and casestudies. Also various magazines, journals, newspaper articleswill be used as the source of the information. IBM casestudies will be used as the reference to find out the variousfactors which have affected the supply chain performance ofIBM in UK. Various report formats will be studied in order tofind out the structure which will be most suitable for the

    report formation.

    MBA Dissertation

    Key Activities Time-scale Resources

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    (Milestones) (Plan of action) required(Equipment, softwar

    personnel etc)

    Topic selection and

    background study

    Study of supply chainmanagement

    IBM Case studies andvarious journals.

    Literature reviewThrough secondary research Internet ,Journals, artic

    and website data

    MethodologyAll the collected data has to beanalyzed so that it can bealigned with the scope of thestudy

    Journals, magazines,newspapers, articles,companys reports etc.

    Questionnaire Primary data Primary research withhelp samples approved

    Formulation of the report After proper analysis all thedata has to be arranged in the

    report form.

    Various available reporshould be properly

    studied so that report cbe prepared in a betterway.

    Conclusion &Recommendations

    Supply chain mgmt will bestudied and evaluated.Conclusions will be made aboutthe factors that ensure thecompany's competitiveadvantage over supply chainmgmt and recommendationswill be given

    Through the properanalysis of the report,recommendation andconclusion will be draw

    Bibliography and referencesAs used and applicable As used and applicable

    Total

    Supervisor Comments (Any comments or amendments appropriate to the project

    should be recorded here)

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    References